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The role of technology in preventing PR disasters caused by data mismanagement

Agility PR Solutions

Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. For these scenarios, sophisticated technology is an essential solid defense layer that identifies and promptly addresses threats.

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Technology News Releases: Can you get them noticed? Data says ‘yes.’

Onclusive

What makes a technology news release stand out in a sea of tech news? Based on the data, Onclusive determined differences in technology news distribution strategies and consumption by consumers and journalists as compared to other industry news releases. The post Technology News Releases: Can you get them noticed?

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Book Review: PR Technology, Data and Insights

Wadds Inc.

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

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4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

Customer personalization By using customer data and insights, retailers can tailor products and services to meet the specific needs and preferences of individual buyers. These technologies allow customers to experience products and services in a more realistic way, putting them in a prime position to make more informed purchasing decisions.

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Three Ways to Increase the Impact of Your Technology News | Business Wire Blog

Business Wire

In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising. Based on the data, we recommend technology PR teams use these three insights to increase the impact of their press releases:

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Building a perfect pitch? The story is in the data

Onclusive

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. One way to do that is to use smart technology to help you out. The story is in the data appeared first on Onclusive.

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Emerging Trends in Tech PR: What’s Next for Technology Companies?

5W PR

Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. From intuition to insights PR has evolved from instinct and media connections to data-driven strategies. Businesses now use data analytics to measure campaign impact.