The Resolution Blog

NOVEMBER 4, 2021

I’ll write up a bigger post detailing all this very soon. The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook. I know right?! We’re getting our ducks in order to make sure we’re measuring all the right things.

Google 296

Google Data Branding Brand 296

Cision

AUGUST 28, 2017

Write as if it Were a Front Page Article. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”

Writing 258

Writing Newspapers Retail Groups 258

Prowly

OCTOBER 23, 2024

In Prowly’s Media Database , she can find: Journalist’s recent articles and online activity Exact topics covered Outlet’s demographic and audience data PRO TIP: These insights help you weed out irrelevant contacts, find fitting story angles, and spot important keywords and themes to use in your personalized emails.

How To 211

How To Pitching Analytics Software 211

PRSay

NOVEMBER 23, 2020

That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans. Most writers spend very little time getting ready to write, more time writing and the most time fixing what they’ve written. But comma-jockeying ain’t writing, and the result is some pretty tepid prose.

Writing 197

Writing Case Study Training Storytelling 197

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. Why creative content writing? Choose creative content writing.

Creativity 185

Creativity Writing Storytelling Study 185

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. Would it spark genuine interest?

Writing 78

Writing How To Product Launch Crisis 78

Prowly

JANUARY 14, 2025

Precise data for better targeting Weve expanded your research capabilities adding new journalist and outlet insights to our Media Database. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results.

Pitching 104

Pitching Data Analytics Writing 104

Onclusive

OCTOBER 19, 2021

In addition, you’ll want to consider alternative solutions and potential risks or downsides involved, and provide any data that can support your case for the investment. Step 5: Write the business case. Business case writing best practices. Your proposed solution will emerge from collecting and reviewing this information.

How To 396

How To Measurement Writing Data 396

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Data Journalism. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. For example, “DATA: 42% say AI will not take over.” Writing a media pitch should be second-nature to every PR person. Compelling subject lines. And, it will help build lasting relationships. .

Pitching 193

Pitching Writing Media Advertising 193

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time. billion of debt, according to data compiled by Bloomberg. Propel launches 2.0

Software 174

Software Measurement B2B Training 174

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. All of this information should lead to more data-driven decision making and the optimization of future content. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Buzzstream

JANUARY 21, 2025

A new study by researchers at Ziff Davis shows that LLMs may prioritize data from authoritative, high-DA (Domain Authority) publishers. We can also point to relationships with publishers regarding where they are getting the data used to train their datasets. Until now. OK, next, lets look at what Ziff Davis showed us.

Data 71

Data Local Groups Corporate 71

PR in High Definition

NOVEMBER 22, 2024

Intrigued by its potential, I decided to test AI’s capabilities with ChatGPT to find a supporting statistic for a piece I was writing. Curious, I pressed for more information and asked for the origin of the data. They generate responses based on patterns in their training data. Essentially, the AI had simply guessed.

Ethics 117

Ethics Product Launch Data Trends 117

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Harness the Power of Data Visualization Enhance the credibility of your case study by incorporating hard data and statistics. Start writing your next standout case study today!

Case Study 130

Case Study Study Writing How To 130

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Amidst these changes, the PR industry will continue its march to using data and analytics in new, innovative ways.

Writing 210

Writing Communications Marketing B2B 210

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Breaking news happens fast, and reporters writing stories are looking for a quick reaction. Data pulls go along way. Data pulls are a great way to get a quick hit, especially if the data reveals something new and relevant to targeted press. . But you need to be quick and efficient and you must offer useful information.

Social Media 322

Social Media Data Report Leadership 322

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security. For those wanting to dive in, here are some relevant posts that might serve as an ad tech PR primer. .

Conference 319

Conference Privacy Twitter Leadership 319

Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

ImPRessions - Crenshaw Communications

JUNE 24, 2021

You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. . Know how to synthesize market data in a single slide? Yet there may still be a skills gap when it comes to quality writing.

B2B 278

B2B Leadership Survey Data 278

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Data-based PR is the new reality.

Pitching 104

Pitching How To Media B2B 104

Sword and the Script

NOVEMBER 5, 2024

So, I began writing these summaries , doing briefings with vendors and doing some hands-on product reviews. I’m leaning towards that last option because then I’d only write about the things I think sound interesting, rather than because I feel obligated to include an announcement merely because I do this summary.

Software 154

Software Wikipedia B2B Pitching 154

Cision

DECEMBER 7, 2017

Write a Captivating Subject Line. How will the coverage benefit the journalist who’s writing about the pitched content? Most frequently, they’ll choose to write about whichever topics are in their area of expertise. Emphasize availability and contact details if they have any additional questions.

Pitching 298

Pitching Software Construction Writing 298

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.

Case Study 191

Case Study Writing Training Engineering 191

Deirdre Breakenridge

OCTOBER 3, 2016

From all of this information, the data exhaust is being described in terms of exabytes and zetabytes. According to this study , we’re producing the data equivalent of 530,000,000 millions of songs every day. Grinding the life out of information and data is like turning it into ‘Wonder Bread.’ It’s daunting.

Data 0

Data Tools Technology Banking 0

Prowly

SEPTEMBER 18, 2023

Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. What is a crisis press release?

Examples 104

Examples Writing Crisis How To 104

Onclusive

DECEMBER 22, 2017

With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. AirPR: What makes great content?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 107

Writing Case Study Study Brand 107

5W PR

MARCH 7, 2025

Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations. These advances signal a clear shift toward data-driven marketing approaches that deliver more value to both businesses and customers.

Marketing 78

Marketing System Data Analytics 78

Remote PR Jobs

MAY 30, 2024

Research Skills Success in PR and Communications requires the power to collect, analyze, and present relevant information and data for various projects and campaigns. Research skills can be learned from any role that involves collecting and using data, often within the science, engineering, finance, or health fields.

Communications 214

Communications Creativity Writing Product Launch 214

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting.

Tools 353

Tools Trends Creativity Web 353

Prowly

DECEMBER 17, 2024

Media database Media monitoring and social listening Data & API integrations Who is it best for? Larger in-house teams and agencies that need advanced data analytics and insights into their audience. It's best suited for big in-house teams or agencies that conduct large-scale campaigns all over the world.

Comparison 104

Comparison Software Tools Analytics 104

Prowly

OCTOBER 31, 2024

Since we already know that we want to email Guardian contacts, that's what we write in the media outlet box. Let's say you want to email the Guardian reporter who talks about travel, writes for the online version of the magazine and is located in London. Step 2: Find all the Guardian reporters Here's how to do it.

How To 104

How To Travel Writing Report 104

Prowly

DECEMBER 11, 2024

The tactics from the olden days (spray and pray, press releases) are on their way out, while data-based, targeted pitches are taking over. We've gotten so many ideas just by using Prowlys research and data. These metrics help construct a data-backed PR strategy. Heres how Sandra Torres has dealt with this problem.

Pitching 104

Pitching How To Media Tools 104