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DigitalPR has a problem. According to our most recent report on the State of DigitalPR , the problem is measuring impact. There are many ways to measure digitalPR impact. Backlinks are the most traditional way to measure digitalPR performance. Not every campaign touches every metric.
Because of this, most brands are adopting the digitalPR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digitalPRs can learn plenty from traditional PR. What is DigitalPR? With those definitions set, let’s get into the key differences.
Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digitalPR” approach. You can check out their original conversation about product-led digitalPR on their blog. It’s truly good content, digitalPR.
She’s been quoted in several of our articles and created a fantastic case study of her digitalPR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digitalPR campaigns from an in-house. I started digitalPR back in 2018.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. This, to me, is the definition of viral. Do you view it as an agency?
Chris is the co-founder of UK-based digitalPR link building agency, Linkifi. Can you define digitalPR? So the way that I feel about digitalPR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digitalPR these days?
Alex Cassidy of UK digitalPR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. But mainly with the first point regarding internal development, which is what we focused on for the AI white paper you mentioned at the top. That’s how it all started.
GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. That sounds remarkably like DigitalPR. WHAT ARE THE NECESSARY STEPS?
Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. I’ll definitely check that out. Hana: Yeah, absolutely.
However, it also comes with the unique challenge of delivering results in digitalPR on a lean budget. Tips for Doing DigitalPR on a Low Budget Based on our chat, here are some great tips for doing digitalPR on a small budget. I mean, that’s definitely. Amelia: Yeah, definitely.
Having a pitch written for the perfect match is definitely better than writing on the fly. Ive never used them personally, so I went to UK-based digitalPR freelancer Danielle Amponsah for her thoughts. The Editorielle team told me they do work with US and international publications, but their focus seems to be UK.
A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. ” That sounds remarkably like DigitalPR. And note that the first five goals for content are all PR goals.
A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. ” That sounds remarkably like DigitalPR. And note that the first five goals for content are all PR goals.
A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. ” That sounds remarkably like DigitalPR. And note that the first five goals for content are all PR goals.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
Our guest today on the #DigitalPR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digitalPR numbers. What role does PR play?
Our guest today on the #DigitalPR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digitalPR numbers. What role does PR play?
This kind of content definitely rises above the flood of ‘content for content’s sake.’ You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. Get the DigitalPR Tips Newsletter. And it gets the attention of search engines and the media. Need help with your content? Call 888 243 3470.
If you missed it, Alice Walker-Gibbons , the DigitalPR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So yeah, that definitely helps. Alice: Yeah, definitely. Alice: Yeah.
So it’s affected us in terms of from a data point of view, but I definitely think things are changing. So I think things are definitely changing in terms of there’s less people that actually need links, right? And that, that means the market has definitely changed in that. I definitely think you need a blog.
The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Back to the Meltwater TAM, what this means for PR customers, is that you are not the only focus anymore. Here’s a roundup of other news and links from the world of PR technology. Short-form video.
DigitalPR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digitalPRs, and agency leaders. When I was at Siege Media, we did link-building and digitalPR assets with some of those brands.
Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. It’s a growing trend and it is definitely impacting the practice of PR. Daniel Lemin, President, One Good Brand.
Not according to Amber Carnegie , Creative Lead from UK-based digitalPR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digitalPR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
There’s so many parallels I’d say to like the digitalPR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digitalPR agencies talk about this. I think niche edits when they’re done correctly, definitely do work.
The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. The situation could have been handled before it ever got into PR crisis mode, however, if only Rutgers officials had not underestimated how quickly the leaked video was gaining attention. Give our services a try.
For instance, here it is helping me find data sources for a city study , a very popular digitalPR campaign strategy. Would a $10k well-thought-out campaign with a real PR pro have produced more results? Could you get a better result in an hour, knowing nothing about code, PR, linkbait… I would say definitely not.”
Improve internal communications. Develop the PR strategy and keep the PR plan updated. Learn more: DigitalPR Public Affairs (PA) “Integrating corporate planning and public affairs perspectives is crucial for organizations to effectively respond to environmental change and adapt to social and political turbulence.”
So think of it as a gift that you’re giving and what they can give back is a better definition of themselves. What are some of the biggest metrics, you know, for someone like me, I feel like with BuzzStream, like the digitalPR space that I’m trying to play in, is somewhat limited, right? No, exactly.
In public relations, we call this: DigitalPR ( blog posts ) For some organisations, it matters what the general public thinks about certain issues. In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong. It’s also a major field of academic research!)
Any former journalist who has leaped into digitalPR immediately gets my attention. DigitalPR. Do you think having a background in journalism is necessary to be a good PR? So, I think that’s definitely helped me get where I’m at, but there are also other elements to it. Vince: Nice.
National Avocado Day”, “International Sloth Day” or “Bring a Potato to Work Day” are just a few of the many examples of this kind of activity that are constantly popping up and trending on social media. But some of these actually have a very minimal effect on the relationship between the brand and consumer.
Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. If you’re cautious about venturing into unknown territory, you may even want to start with an internal project.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., It was a digitalPR piece. I did a poll on digitalPR specifically.
Bekki Ramsay, DigitalPR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digitalPRs. She was full of unique insights and tips for re-pitching your content and digitalPR in general. Bekki: Yeah. Bekki: Yeah.
After I published my podcast with Will Hobson comparing the differences between UK and US digitalPR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digitalPR scene. Educate clients on digitalPRDigitalPR is relatively new in Australia.
Her approach to digitalPR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digitalPR. Olivia: Yeah. I can do that.
With all the conversations around HARO/Connectively closing, PRs can still use #journorequests on social media as a reliable alternative to HARO. However, as I started gathering the data for this post, I realized that media request hashtags on X arent as international as I thought. According to our State of DigitalPR report, 92.5%
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. My prediction is therefore that we will see job cuts in comms departts and the need for PRs to showcase their value internally more than ever before. Hinda Mitchell | President and Founder | Inspire PR Group 30.
Who better to learn how to hire and build a digitalPR team than a former PR-turned-recruiter? Then in 2020 he took the leap and started his own recruitment agency for digital marketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digitalPRs today.
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