Cision

JULY 28, 2015

“Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. Natalie Jenereski, digital PR strategist at Waterhouse Public Relations. It definitely gives us an edge.”.

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Media Viral Newspapers Digital PR 120

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. I’ll definitely check that out. Is it changing digital PR?

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Internal International Digital PR Course 62

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Or maybe local stores are running out!

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Pitching Trends Google Data 62

The Proactive Report

OCTOBER 27, 2017

It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. Does the site help me grow my business? Setting Goals.

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Tools Analytics Google Web 113

Buzzstream

MARCH 26, 2025

There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digital PR agencies talk about this. I think niche edits when they’re done correctly, definitely do work.

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Branding Brand SEO Data 62

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Back to the Meltwater TAM, what this means for PR customers, is that you are not the only focus anymore. Here’s a roundup of other news and links from the world of PR technology.

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Software Case Study Advertising Advertising 150

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

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Media Reddit Digital PR Tools 62

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

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Digital PR Report Google Radio 112

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. While a larger budget never hurt anyone, it is not necessary.

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Government Measurement Groups Corporate 69

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

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Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. Can you define digital PR? So the way that I feel about digital PR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digital PR these days?

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Digital PR Measurement SEO Google 62

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. And at the same time, I also worked for a local government publication. In Melbourne, where I was responsible for kind of sourcing stories for the publication, particularly around what was impacting local councils. Digital PR.

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Digital PR Agency Journalism Pitching 62

Buzzstream

JANUARY 22, 2025

So it’s affected us in terms of from a data point of view, but I definitely think things are changing. So I think things are definitely changing in terms of there’s less people that actually need links, right? And that, that means the market has definitely changed in that. Like these like comparison sites.

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Engineering SEO How To Google 62

Buzzstream

SEPTEMBER 25, 2024

Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn provided invaluable tactical advice and inside feedback that every digital PR should know.

Media 77

Media SEO Pitching Digital PR 77

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. I’d definitely recommend trying it out.

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Pitching Energy Journalism Newspapers 62

Buzzstream

SEPTEMBER 17, 2024

Here is how to use newsjacking in your digital PR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digital PR teams that have successfully leveraged newsjacking for over a decade. What Exactly is Newsjacking?

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How To Pitching Trends Construction 62

ZudePR

MARCH 22, 2018

However, I spent most of the time working at my local health club for the sociability. I remember four early mornings (14 hours) spent in a cottage on the Yellow Earl’s estate on the edge of the Lake District struggling to write the definitive explanation of a tricky financial concept for UK folks before my family woke up.

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Writing Google Blogging Exercises 83

Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Educate clients on digital PR Digital PR is relatively new in Australia.

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Digital PR Case Study Media Pitching 62

Buzzstream

NOVEMBER 6, 2024

Most digital PR and link building strategies leverage email outreach. So, as Amelia Selby put it in our podcast about doing digital PR on a small budget : A lot of the time, we find that the requests that we see on a platform have already been made on Twitter(X) two hours earlier. This is because speed wins.

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How To Pitching SEO Digital PR 71