Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

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The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Fake news hurts PR by lessening trust in all media.

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Government Digital PR Report LinkedIn 214

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. I think that’s something that teams are doing across the board, and I’m sure there are definitely others. The digital PR team’s doing it, and other agencies are doing it.

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Digital PR How To Analysis Tools 62

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

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Pitching How To YouTube Tools 71

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

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Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. I mean, that’s definitely. Tip: In the US, use a tool like Qwoted.

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Digital PR Travel Data SEO 87

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. So, thats where reactive PR as a strategy stands out.

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Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). I’d highly recommend checking it out if reactive PR is on your radar.

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Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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The Proactive Report

JUNE 12, 2017

The PR department is pitching influencers along with reporters and hoping for coverage on the strength of the content. And that is the definition of influence!). Subscribe to the Digital PR Tips newsletter. appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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Marketing Social Media LinkedIn Interviews 138

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand.

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How To Media Guidelines Pitching 176

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. I’ll definitely check that out. Is it changing digital PR?

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Internal International Digital PR Course 62

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

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Software Case Study Advertising Advertising 150

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

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Media Reddit Digital PR Tools 62

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Would a $10k well-thought-out campaign with a real PR pro have produced more results? Could you get a better result in an hour, knowing nothing about code, PR, linkbait… I would say definitely not.”

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Tools Pitching Google Writing 62

The Proactive Report

JANUARY 30, 2015

When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. It’s a growing trend and it is definitely impacting the practice of PR. However, there are changes here too.

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Content Marketing Groups Facebook Reputation 100

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

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Google Infographics Pitching Resources 71

Buzzstream

MARCH 26, 2025

There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digital PR agencies talk about this. I think niche edits when they’re done correctly, definitely do work.

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Buzzstream

MAY 2, 2024

I think like Google analytics for it, it’s definitely, it’s challenging. And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. What should digital PRs know about internal linking? At least initially.

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Internal International Insurance Insurance 118

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. The first half is about her journey as a journalist into PR. The second is where we get some tactical information about pitch strategy, email crafting, and media list building. Digital PR. Amanda proved that in this chat.

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Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Digital PR ( blog posts ) For some organisations, it matters what the general public thinks about certain issues. While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions).

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Publicity Marketing eBook Public Affairs 52

Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. Can you define digital PR? So the way that I feel about digital PR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digital PR these days?

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Doctor Spin

FEBRUARY 22, 2024

Learn more: Investor Relations (IR) Digital PR (Sometimes referred to as “Digital Communications,” “Online PR,” or “Online Communications.”) “Online public relations can enhance visibility and build relationships with the public, promoting organizations and products through dialogic communication.”

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Publicity Public Affairs Journalism Corporate 52

Buzzstream

DECEMBER 6, 2024

PRs and link builders of any size. When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly. Who is it best for?

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Frederik Vincx

DECEMBER 11, 2015

Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Waiting for a client to sign off influencers you pitch. From the PRCA Digital PR Report 2015.

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How To Software System Employee 60

The Hoffman Agency

SEPTEMBER 7, 2020

Through a perfect balance of audience definition, technical targeting, landing page selection and ad craftsmanship, we focus and optimize advertising budget for the largest impact on the “right” people. How many would have actually remembered Hoffman?

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Advertising Advertising B2B Facebook 36

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. I’d definitely recommend trying it out.

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Buzzstream

MARCH 18, 2025

Getting links without needing to pitch anything is the dream. You can see trends, tools, and even definitional content getting links over time. Definitions and Guide Posts Guide posts and definitional content are in competition with AIO and ChatGPT these days. For our State of Digital PR survey, I used Infogram. (I

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Transportation How To Survey Data 62

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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Buzzstream

SEPTEMBER 25, 2024

However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. All these new people into digital PR.

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Media SEO Pitching Digital PR 77

Buzzstream

JANUARY 22, 2025

So it’s affected us in terms of from a data point of view, but I definitely think things are changing. So I think things are definitely changing in terms of there’s less people that actually need links, right? And that, that means the market has definitely changed in that. I definitely think you need a blog.

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Engineering How To SEO Google 62

Buzzstream

JULY 10, 2024

That said, I’ve definitely exchanged links if the opportunity is a natural fit. Avoid Link Networks and PBNs The best way to avoid these is to avoid people who pitch you on behalf of others. I would also use the post pitch and the indirect route (which is effectively just “mention outreach”). Let’s dig into them.

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SEO Guidelines Banking Google 117

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.

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Digital PR Data SEO Strategy 71

Buzzstream

SEPTEMBER 17, 2024

Here is how to use newsjacking in your digital PR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digital PR teams that have successfully leveraged newsjacking for over a decade. Then, when the day finally came, they pitched their study to journalists.

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Buzzstream

OCTOBER 31, 2024

Bekki Ramsay, Digital PR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digital PRs. She was full of unique insights and tips for re-pitching your content and digital PR in general. Bekki: Yeah.

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Digital PR Pitching Data Instagram 77

Buzzstream

DECEMBER 11, 2024

Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. Digital PR and Content Have Synergy Content developed for digital PR campaigns (e.g., It was a digital PR piece. I did a poll on digital PR specifically.

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Reddit How To LinkedIn Digital PR 77

Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Educate clients on digital PR Digital PR is relatively new in Australia.

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