Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. Can you define digital PR? So the way that I feel about digital PR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digital PR these days?

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Digital PR Measurement SEO Google 62

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. I think that’s something that teams are doing across the board, and I’m sure there are definitely others. The digital PR team’s doing it, and other agencies are doing it.

Digital PR 62

Digital PR How To Analysis Tools 62

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Fake news hurts PR by lessening trust in all media. “The

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Government Digital PR Report LinkedIn 214

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. I initially chose content marketing, PR, SEO, and link building. How to use it successfully?

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Case Study Pitching B2B Tools 116

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. I mean, that’s definitely. Amelia: Yeah. Thank you. Vince: Yeah.

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Digital PR Travel Data SEO 87

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So yeah, that definitely helps. Vince: Yeah. How can I tweak it?

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Strategy SEO Banking Pitching 62

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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Digital PR Report SEO Data 62

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

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Pitching Trends Google Examples 62

The Proactive Report

JUNE 17, 2018

This kind of content definitely rises above the flood of ‘content for content’s sake.’ 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. Get the Digital PR Tips Newsletter. 10X Content.

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B2C Study Exercises Sports 157

Buzzstream

JANUARY 22, 2025

Then offer to write it for them. I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches. So it’s affected us in terms of from a data point of view, but I definitely think things are changing. So that’s a massive industry as well.

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Engineering SEO How To Google 62

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand.

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How To Media Guidelines Pitching 176

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search. What’s that you say – your PR team doesn’t know how to write meta tags? SEO writing is another digital skill that will soon be regarded as a core PR skill.

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SEO Mobile Engineering Google 100

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. I’ll definitely check that out. Is it changing digital PR?

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Internal International Digital PR Course 62

Buzzstream

JUNE 13, 2024

I met Reboot Online’s Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. Yeah, sometimes not even words, but how you write the press release.

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Study Writing Data Case Study 125

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. I’d definitely recommend trying it out.

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Pitching Energy Journalism Newspapers 62

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

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Buzzstream

JULY 10, 2024

That said, I’ve definitely exchanged links if the opportunity is a natural fit. If the content is AI-generated, I use a tool like Copyleaks AI Detector to identify and avoid sites where I think no actual effort is taken to write quality content by real people. I’m writing an article about [X] and I’d like to include your site.

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SEO Guidelines Banking Google 117

Buzzstream

SEPTEMBER 25, 2024

Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn provided invaluable tactical advice and inside feedback that every digital PR should know.

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Media SEO Pitching Digital PR 77

Buzzstream

MARCH 19, 2025

And whether you should write more for the SEO. Or more for the human that’s reading it, because, you know, the altruist in all of us is going to say, Oh, write for the human, write for the human. Here’s, here’s how to nudge the writing for this contact for this contact, for this contact. No, exactly.

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Pitching How To YouTube Tools 71

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Would a $10k well-thought-out campaign with a real PR pro have produced more results? Could you get a better result in an hour, knowing nothing about code, PR, linkbait… I would say definitely not.”

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Tools Pitching Google Writing 62

Sword and the Script

MARCH 1, 2022

Back to the Meltwater TAM, what this means for PR customers, is that you are not the only focus anymore. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Here’s a roundup of other news and links from the world of PR technology.

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Software Case Study Advertising Advertising 149

Buzzstream

MARCH 26, 2025

One of Nathan Gotch’s email newsletter editions caught my eye: Nathan, SEO expert, creator of the Gotch SEO Academy , co-founder/CEO of Rankability , was writing about SEO for a new website, specifically about creating linkable assets. I think niche edits when they’re done correctly, definitely do work.

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Branding Brand SEO Data 62

ZudePR

APRIL 8, 2018

Alpha Readers Let’s start with a definition. Similarly if one or two of them highlight an itch you were dying to scratch during the first-draft-writing phase, you know you were right in the first place. iii:) I started writing my book on 9 January. All write: books, blogs, essays, strategy documents, newspapers, board reports.

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Google Writing Skype Technology 101

Buzzstream

SEPTEMBER 17, 2024

Here is how to use newsjacking in your digital PR strategy to win big. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.” As I write this, you can see several new trends in the US within the past 24 hours. What Exactly is Newsjacking?

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How To Pitching Trends Construction 62

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

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Media Reddit Digital PR Tools 62

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.

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Digital PR Data SEO Strategy 71

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

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Google Infographics Pitching Resources 71

Prohibition

APRIL 17, 2017

Demonstrate/develop excellent writing skills. We’re looking for someone with a definite interest in all things social media and PR. . • Seek opportunities to build relationships with key media. Stay on top of core media features tracking. Demonstrate ability to work effectively across multiple accounts. Person specification.

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Agency Crisis Management Fashion Social Media 48

Wildfire

AUGUST 1, 2018

For most businesses though, measuring by output is not particularly useful, and yet there are organisations out there that still measure the value of their PR agency by the number of press releases they write. Measurement by outcome — the bread and butter of PR. Seriously, who cares? But again, who cares?

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Measurement Analytics Google Advertising 49

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. Digital PR. Do you think having a background in journalism is necessary to be a good PR? So, I think that’s definitely helped me get where I’m at, but there are also other elements to it. Vince: Nice.

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Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. For example: One team member discusses a blog post with a client, outlines it, writes it, publishes, schedules promotion on social media, sets up metrics, and reports to the client.

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How To Software System Employee 60

Buzzstream

MARCH 18, 2025

High link-intent keywords are ones that researchers or bloggers search for online when writing their stories when looking for citations. You can see trends, tools, and even definitional content getting links over time. Definitions and Guide Posts Guide posts and definitional content are in competition with AIO and ChatGPT these days.

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Transportation How To Survey Data 62

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

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Writing Google Blogging Exercises 83

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

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Pitching Writing Film How To 83

Solo PR Pro

APRIL 6, 2021

Definitely couldn't get through the work week without at least a little support from these guys, too. That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day. Runners up also go to Canva, Cision, the Adobe Suite, and Quickbooks!

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Tools Google LinkedIn Leadership 87

Buzzstream

DECEMBER 11, 2024

Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. Digital PR and Content Have Synergy Content developed for digital PR campaigns (e.g., What made you decide to write a book? And I thought like, why not write a book?

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Reddit How To LinkedIn Digital PR 77

Buzzstream

OCTOBER 31, 2024

Bekki Ramsay, Digital PR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digital PRs. She was full of unique insights and tips for re-pitching your content and digital PR in general. Bekki: Yeah. Yeah, that.

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Digital PR Pitching Data Instagram 77