Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Marketing isn’t your audience finding you, rather it’s you finding them. You market where they live, work and go for entertainment.

Brand 120

Brand Branding Marketing How To 120

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Creativity 150

Creativity Web Social Media Data 150

Prowly

FEBRUARY 3, 2025

A strengthened brand identity, increased customer loyalty, market impact, and visible ROI. For example, a PR team looking to enter a new geographical market with a particular product needs to conduct thorough brand research to ensure they are spending their resources in the best way possible.

Examples 104

Examples Brand Branding How To 104

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:01:02] So what’s a marketer to do? 00:02:34] What are you doing for search marketing? Social media.

Facebook 116

Facebook Video Brand Branding 116

Cision

FEBRUARY 23, 2016

Effective communication is key to increasing participation and raising money for your PAC – not only for solicitation, but for marketing and education as well. You need to create a simple, understandable definition of why your PAC matters. But how do you do it effectively? Why be involved in politics? Images via Pixabay: 1 , 2.

Communications 120

Communications Education Infographics Mobile 120

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. But in practice, people use different definitions and trip up on the different parts of the funnel. When you map all of your content marketing to the funnel, things get trickier. When you map all of your content marketing to the funnel, things get trickier.

Case Study 110

Case Study Marketing Study Content Marketing 110

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. Creative Media Kit Ideas. Lasting Impact of a Media Kit.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 2, 2014

easier delivery models predicated by market acceptance of cloud computing. Marketing’s Responsibility for Sales. Marketing perhaps has never had more responsibility for sales than it does today. Yet a cursory glance across the marketing industry will show, most businesses incentivize marketers by volume.

Web 121

Web LinkedIn Infographics Meeting 121

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Brand24

FEBRUARY 19, 2021

Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.

Social Media 200

Social Media Measurement How To Media 200

Beyond PR

NOVEMBER 21, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Jay Baer Asks — What Are The 3 Biggest Problems With Influencer Marketing? Jay Baer: What are the three biggest problems with influencer marketing? And I can tell you that influencer marketing is harder than it appears.

Marketing 68

Marketing Infographics Video Content Marketing 68

Cision

MAY 11, 2015

With almost a decade of PR and marketing experience under her belt, Mercy has worked with nonprofit, entertainment and private sector clients. While I think effective PR definitely depends more on traditional relationships, people are looking for quicker and more innovative ways to connect. Want to see our other innovators?

Reddit 120

Reddit Social Media Pitching Comparison 120

Polaris

SEPTEMBER 28, 2015

It’s surprising, but according to this infographic , close to 50% of LinkedIn profiles are incomplete. For more in-depth ideas on getting the most from LinkedIn, read Neal Schaffer’s book, Maximizing LinkedIn for Sales and Social Media Marketing. 1 Complete Your LinkedIn Profile. A profile photo. Two past positions. Your education.

LinkedIn 100

LinkedIn Groups Infographics Social Media 100

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. That definition may sound simple, but generating quality leads is complicated. (We’ll

How To 111

How To Transportation Content Marketing Healthcare 111

ISEBOX

JULY 24, 2015

Not news: Marketers have moved beyond the written word and blog post in our campaigns. Text was once sufficient to reach your target audience by appealing to their needs and interests, but they’ve become more sophisticated in filtering marketing messages. Need proof that multimedia is on the rise in content marketing?

Infographics 70

Infographics Storytelling Video YouTube 70

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

5W PR

OCTOBER 9, 2017

By: Pola, Director of Digital Marketing. Here’s what keeps her creative: “My three children are definitely the inspiration for my feed. UnifiedSocial.com offers this great infographic on driving social success via mobile. Launching a new social media channel for your business or brand? Brand Awareness? Creating a Loyal Fanbase?

Social Media 112

Social Media Media Mobile Pinterest 112

Presspage

NOVEMBER 6, 2017

Though it should be obvious your PR practices play a vital role in promoting your organization and its products and services, you probably have a significantly harder time determining the actual value than your colleagues at the marketing and sales departments do. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Marketing Integration Still Reigns

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Stern + Associates

AUGUST 13, 2014

Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals. Customize certain assets with statistics or other knowledge points specific to a particular market or industry subset. But it’s also increasingly important to lead generation and sales.

Leadership 103

Leadership Reputation Measurement Video 103

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Survey Marketing 60

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. Think like a marketer and ask yourself, “What words would this person use to describe themselves? Are you trying to build your brand?

Resources 103

Resources Infographics Analysis Writing 103

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. Q7: Any other tips you have for marketers and PR pros? Content with relevant images gets 94% more views than content without relevant images.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. Q7: Any other tips you have for marketers and PR pros? Content with relevant images gets 94% more views than content without relevant images.

Training 100

Training Film Infographics Examples 100

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. It’s a growing trend and it is definitely impacting the practice of PR. 59% od companies surveyed late last year say hiring of content marketing is imminent. 34% of companies say they can’t find people with digital content marketing skills to hire.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

ISEBOX

SEPTEMBER 8, 2016

But definitely ageing. Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). See this infographic re: the power of visual content. Anyways… “Inbound?”

Infographics 105

Infographics Software Video Employee 105

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The bottom line?

Media Relations 97

Media Relations Media Social Media International 97

Ishmael's Corner

MAY 10, 2015

In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. I never considered this for B2B marketing, but the price point allows for experimentation.

Tools 60

Tools B2B Software Storytelling 60

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 80

Creativity Study Survey Advertising 80

Prohibition

MAY 14, 2024

Yet another month filled with interesting social media ad updates that every marketer should be aware of. LinkedIn shares new list of tips to help maximise campaign performance LinkedIn has shared another infographic with advertisers to help with their campaign performance.

Advertising 62

Advertising Advertising Social Media B2C 62

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. This is where the benefit of having drafts ready to go comes in particularly handy, because you definitely don’t want much of a delay before making a general announcement. Pull data or facts and create an infographic. Promote to Your Audience.

How To 125

How To Data Community Groups 125

PR 20/20

JUNE 27, 2017

For example, if you’re already ranking in the top three spots for “what is inbound marketing,” find key phrases that relate, such as “HubSpot inbound marketing” or “how to build an inbound marketing campaign.” However, if I were looking up, “what is inbound marketing,” I would expect a definition and some examples.

SEO 60

SEO Engineering Blogging Infographics 60