Beyond PR

NOVEMBER 21, 2017

But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. Second, you have to be able to know definitively what these influencers are doing for your business. But it needs to get more measurable, and strategic, and specific. And not just clicks and shares, either.

Marketing 68

Marketing Infographics Video Content Marketing 68

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Good stuff, Cyberalert! It’s awesome!

eBook 100

eBook Digital PR Handbook Content Marketing 100

Buzzstream

NOVEMBER 6, 2024

And I think it definitely doesn’t hurt to put it on a product page. Ross: Yeah, definitely a part of it. I mean, it’s an indirect, this, this digital PR thing, I think definitely contributes to that. It’s high leverage enough that I think outreach is definitely a positive ROI. Vince: Yeah.

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. I like to see things like case studies and infographics freely accessible.

B2B 117

B2B Mobile Content Marketing SEO 117

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Can Thought Leadership Be Measured? In fact, measuring thought leadership is a little like those “George Washington Slept Here” signs that dot the eastern states.

Leadership 84

Leadership Reputation Measurement Video 84

Buzzstream

DECEMBER 28, 2023

In each case, you can more definitively uncover blog posts related to the topic of your choice. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Tip: Use Google search operators when building your Research lists in BuzzStream.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

In each case, you can more definitively uncover blog posts related to the topic of your choice. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Tip: Use Google search operators when building your Research lists in BuzzStream.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

NOVEMBER 20, 2024

And I think, then I get into conversations with clients, I’m like, well, we might vary on those KPIs, but some still need to be measurable. And other measurables are coming in, but we still want to be looking at relevancy. So, I think that’s definitely a massive change in the past eight to ten years. I mean, right.

Digital PR 71

Digital PR Data SEO Strategy 71

Contently - Strategy

DECEMBER 4, 2018

But in practice, people use different definitions and trip up on the different parts of the funnel. This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. Top of funnel: Content to build awareness.

Case Study 110

Case Study Marketing Study Content Marketing 110

PR 20/20

JUNE 27, 2017

However, if I were looking up, “what is inbound marketing,” I would expect a definition and some examples. This could be optimizing the post for your target keywords and updating links and stats, or it could be changing a blog post into an infographic, or a multi-page guide. Some examples of content types include: Video.

SEO 60

SEO Engineering Blogging Infographics 60

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. Moreover, today’s definition of content success is dramatically different than yesterday’s. And after that? You guessed it: More content.

Resources 40

Resources Analytics Measurement Infographics 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

MAY 12, 2016

The traditional definition of a press release has been replaced by a new definition. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Sometimes the adventurous, the forward-thinking, and the bold win the day. However, the key is getting buy-in for your ideas.

Agency 40

Agency Real Estate Film Video 40

The Proactive Report

JANUARY 30, 2015

It’s a growing trend and it is definitely impacting the practice of PR. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. You can download the full infographic of the 15 skills here. SF: There are 15 skills I see as essential in 2015.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. We all want to be part of something.

Creativity 75

Creativity Study Survey Advertising 75

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Every marketer’s definition of content marketing may be a bit different, but all lead to the same goal. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

PR Conversations

OCTOBER 20, 2015

I definitely think that “subtracts” from what we do. Definitely. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. It drives me crazy when people equate PR with spin or something that’s free (akin to publicity).

Conference 40

Conference Meeting Case Study Film 40

Buzzstream

FEBRUARY 1, 2018

According to his definitions, an Expert is someone who makes the right moves, and thinks analytically about their choices. After all, setting measurable goals gives you a clear objective to work toward. For example, some link types could be guest post, infographic, or resource page. Parameter 1: Number of links earned.

Data 67

Data How To Analysis Comparison 67

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. PRstack.co

How To 60

How To Software System Employee 60

ReimaginePR

AUGUST 29, 2016

While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. You want your audience to think of you as the definitive resource on whatever topic. That’s why, instead of measuring so called “Vanity Metrics,” such as likes, fans and followers, consider measuring click through rates.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 117

Google Measurement Advertising Advertising 117

Contently - Strategy

JULY 31, 2019

If a writer in the MSM were to write a single definitive feature story and then spend the next few weeks writing short blog posts about the same story, well, they’d be accused of being derivative. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. Thought leader.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. While I think effective PR definitely depends more on traditional relationships, people are looking for quicker and more innovative ways to connect. Full disclosure: I avoid e-stalking at all costs but I definitely do my homework. The proliferation of owned media.

Reddit 120

Reddit Social Media Comparison Pitching 120

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. So, another one I wanted to call out is Clubhouse which is definitely something that’s boomed in the pandemic more recently.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28