Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 53

Ethics How To Crisis Internal 53

The Hoffman Agency

NOVEMBER 19, 2024

As Dickson Seow , an international communications consultant who has held senior roles at Apple, Discord, Google, PayPal and Twitter pointed out, “you can have a common product offering in all markets and still be able to position your product in culturally relevant ways to tell your local story in each market”.

Local 36

Local Strategy How To Agency 36

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. I’ll definitely check that out.

International 62

International Internal Digital PR Course 62

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective.

Construction 40

Construction Internal International SEO 40

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. There is definitely a lot of benefits to working on a team outside of your job – it’s an easy way to learn how to work with different work and communication styles.

Sports 113

Sports Retail Local Report 113

Prowly

FEBRUARY 3, 2025

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. This helps you internally and makes it easy to hire contractors for creative work. Examples of brand recognition You don't have to look far and wide for examples of brand recognition.

Branding 104

Branding Brand How To Measurement 104

PR in High Definition

MAY 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Even better if they speak the local language and understand the cultural norms. Be authentic.

International 48

International Internal Company Local 48

PR in High Definition

JUNE 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Even better if they speak the local language and understand the cultural norms. Be authentic.

International 48

International Internal Company Local 48

Cision

JANUARY 28, 2016

Switching careers after 25 years is definitely a challenge. My daily newspaper of choice is… the Los Angeles Times for local news, The New York Times for exceptional writing, national and international news and The Wall Street Journal for business coverage. What has been the biggest challenge of your career? Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. For organizations with primarily local audiences, the impact will most likely be dispersed and gradual. Current planning and operations should include these. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Buzzstream

JANUARY 22, 2025

So it’s affected us in terms of from a data point of view, but I definitely think things are changing. So I think things are definitely changing in terms of there’s less people that actually need links, right? And that, that means the market has definitely changed in that. I definitely think you need a blog.

Engineering 62

Engineering SEO How To Google 62

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Internal comms a top priority. Meltwater case study.

Software 150

Software Case Study Advertising Advertising 150

Buzzstream

FEBRUARY 12, 2025

We know we can see huge, significant improvements just because, especially a lot of like local service businesses and stuff that they’ve got great businesses. Maybe they have got like a s**t ton of internal data. Maybe they’ve got internal tools, stuff that is just, you could just say it’s so interesting.

Digital PR 62

Digital PR Measurement SEO Google 62

Communications Conversations

APRIL 13, 2017

Again, definite rock star tendencies. The team is full of experts that act as an internal agency to our staff clients. At the AAN, we have an internal “coffees and case studies” meeting to discuss highlights from campaigns in which we have tried new and innovative techniques. It was definitely a “fail fast” moment.

Case Study 113

Case Study Study Analytics Meeting 113

PRSay

OCTOBER 1, 2018

As the PR person, I have to look at impacts to visitors, including international visitors whose flights and hotels were being canceled. We always attract a lot of local, regional, national and international press. We always attract a lot of local, regional, national and international press.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Buzzstream

MARCH 5, 2025

For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper?

Digital PR 62

Digital PR Pitching Study Google 62

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. manual social media searching, local news, niche publications, community events, etc., Lauren Lawson-Zilai is an external communication executive for Goodwill Industries International.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Waxing UnLyrical

MAY 20, 2011

Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? “Since I couldn’t find an existing calendar, how about we get one started?

Resources 104

Resources eBook Social Media Conference 104

Buzzstream

JANUARY 15, 2025

This, to me, is the definition of viral. And internally we were talking and even like anecdotally, my own like family conversations, you know, my brother was like, have you seen the price lately? And so it was definitely in the zeitgeist. We definitely hire it with that in mind. What’s that going to do to prices?

Viral 62

Viral Digital PR Pitching Data 62

Buzzstream

MARCH 5, 2025

There are two parts to that, really one part with the internal capabilities, so making sure that we’re evolving our service and team empowerment so the team knows what they’re doing on these AI platforms. I think that’s something that teams are doing across the board, and I’m sure there are definitely others.

Digital PR 62

Digital PR How To Analysis Tools 62

Sword and the Script

APRIL 30, 2019

According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For In addition, while these rankings are a useful guide, they are not definitive in my opinion.

Industry 110

Industry Media Technology Employee 110

Communications Conversations

AUGUST 15, 2017

It’s definitely a different environment! So, as I was nearing graduation, I talked to the owners of Metre, where I was interning, and expressed my interest in moving to Minneapolis. But, fewer people talk about the life transition from college to full-time work and how that impacts your life.

Meeting 114

Meeting Guidelines Writing Local 114

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media! . You just never know where people will end up.

Local 94

Local Course Community Interviews 94

MaccaPR

JUNE 3, 2014

What have been some of the biggest growing pains internally when implementing and growing HubSpot’s inbound marketing model? Because inbound marketing requires a corporation to come together to move forward, it’s important to have internal champion(s). It can be overwhelming, so you''ll definitely have to prioritize.

Marketing 91

Marketing Small Business Interviews Internal 91

Communications Conversations

MARCH 22, 2018

Since then, Shelli has went on to be a partner in the local and growing PR agency, Bellmont Partners. She reached out to me for a meeting, and at the time she was the director of internal and external communications at Sleep Number. I’ve know Shelli Lissick now for almost 25 years. Man, I don’t like to say that out loud.

Meeting 51

Meeting Construction Local International 51

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. Whatever you call it, we definitely brainstormed and dreamt up new ideas for columns and stories each month. I can’t tell you how much I loved that article–for a couple reasons. People want to learn more about their communities! The printing.

Newspapers 78

Newspapers Blogging Groups Print 78

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

Solo PR Pro

JUNE 14, 2022

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. From producer to PR pro.

Meeting 83

Meeting Radio Travel Television 83

Buzzstream

MARCH 26, 2025

I think niche edits when they’re done correctly, definitely do work. But if you wanna do it a clean way, there’s definitely, money exchanges, hands, it’s the way it is. That’s a totally legitimate model can definitely score you some links. It’s definitely not like that. Nathan Gotch: Yeah.

Branding 62

Branding Brand SEO Data 62

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I did data communications for our local, state and national reporting.

Ethics 82

Ethics Data Crisis Apparel 82

Communications Conversations

JULY 20, 2017

We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. When I’ve attending international events with other IABC leaders, it seems to be a trend among all chapters from around the country.

Corporate 0

Corporate Agency System Meeting 0

Communications Conversations

DECEMBER 6, 2022

Manage social communities on a daily basis (definitely). Keep in mind, many of these responsibilities are public-facing, so screwing up and making mistakes has bigger consequences than some other similar roles (internal comms, for example). Manage social ad budgets and programs (again, sometimes). I could go on. And pressure is high.

Transportation 74

Transportation Social Media Exercises Energy 74

Buzzstream

JANUARY 8, 2025

Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. Vince: So is this something that came about because of shifts in the industry, because of shifts, you know, internally? That was the news hook that made it relevant and local by state. It was localized.

Digital PR 62

Digital PR Google Comparison SEO 62

Ethical Voices

MARCH 10, 2025

And there’s also things I definitely don’t know that I find out later. What are we doing internally as an agency that’s turning it into that? I’ve worked in a lot of agencies where clients get placed in Business Insider or even a local newspaper and they’re like, I want to read it.

Ethics 46

Ethics How To Newspapers Agency 46

Waxing UnLyrical

DECEMBER 16, 2010

Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum? It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Mark as read Approve comment I think its definitely what you make of it, Joe. Interesting.

Social Media 97

Social Media Media Facebook Twitter 97

Buzzstream

SEPTEMBER 11, 2024

I mean, that’s definitely. So I definitely think the world would be a lot better place if kind of more people adopted it. That’s definitely how we’ve been able to, to cut through the noise because obviously journalists will just get the same tips, just written slightly differently. Amelia: Yeah, definitely.

Digital PR 87

Digital PR Travel Data SEO 87

PR 20/20

JUNE 26, 2018

We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Or, how do you ensure your internal marketing team is continually improving?

Industry 58

Industry Insurance Insurance Resources 58