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How the PESO Model Changes PR’s Conversation

Cision

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s a primary communications channel both internally and externally. Shared Media. Shared media is also known as social media.

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. First, let’s talk about this underground student newspaper, because it’s an interesting story.

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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations. Perhaps one reason for the campaign’s success is the need to broaden our definition of female beauty.

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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones. Use Mobile Destinations. Ensure you reach the right markets through research. About Priyanka Ninan.

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Advice From a 94-Year-Old Veteran of the Military and Public Affairs

PRSay

The definition of a good relationship is trust. Learn everything you can about what they’re doing internally and externally. I don’t think newspapers will exist as we know them, and TV will be changed a great deal, too. In honor of Veteran’s Day on Nov. 11, I asked him some questions about his career. Just show up.

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Behind the Headlines With Stuart Pfeifer

Cision

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Switching careers after 25 years is definitely a challenge. I always thought I’d be… a newspaper reporter. So when I had an opportunity to join Sitrick & Co.,

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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. With those definitions set, let’s get into the key differences. Last, let’s examine how different digital and traditional PR teams communicate internally.