Doctor Spin

OCTOBER 25, 2024

Refine your tagging, set up advanced autoresponders, and ensure your compliance measures are current. Develop a cohesive brand voice, schedule posts consistently, and leverage analytics to measure engagement and refine strategies. Refine what you measure to focus on KPIs that genuinely reflect operational efficiency.

Leadership 52

Leadership Technology eBook Analytics 52

Sword and the Script

NOVEMBER 1, 2022

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. You’ll also need to measure your content to understand what’s working and what’s not. Think strategically about how to partner the two layers together.

Media 105

Media Guidelines Survey Education 105

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Advertising 49

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Darika: Definitely. Darika: Yeah, definitely. Darika: Definitely. Paul: Darika, thanks for speaking with me today.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Maxim Behar

MARCH 12, 2021

13.03.2021 Maxim Behar, Honorary Consul General of the Republic of Seychelles in Bulgaria, shared in an interview for Bgtourism.bg And yes, the Republic of Seychelles will definitely become the safest place in the world. Definitely - each of the 115 islands of Seychelles. Read the interview from Bgtourism.bg

Airlines 98

Airlines Hotels Local Course 98

PR in High Definition

AUGUST 28, 2024

Set Clear Objectives Setting clear, measurable objectives is the cornerstone of successful PR planning. When setting objectives, use the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. Monitor, Measure, and Adjust – PR is not a set-it-and-forget-it activity.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Maxim Behar

OCTOBER 28, 2024

Maxim: It actually shows a lack of ideas, definite goals, and steps. But history shows people come and go, and what remains are the programs and concrete measures they must enact. Watch the full interview here. If you speak a certain way, it means you think that way, feel that way, reason that way and that's your perspective.

Government 52

Government Crisis Policies System 52

Sword and the Script

JUNE 18, 2024

It was great for media pitching, and we landed a ton of interviews. I’ll never forget one interview we landed about the state of VC investing. When I look at the thousands of companies on the 2024 Martech Landscape , this definitely seems true. At the time, deals across the sector had dried up.

B2B 130

B2B Government SMB Real Estate 130

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

DECEMBER 15, 2016

Q: How do you measure “share of voice”? Steve: While we recognize there are a number of ways, with increasing levels of sophistication associated to measure share of voice, at Sodexo we use a very basic ‘brand mention’ method to establish our baseline. As well, small PR teams really need to critically assess potential (i.e.,

Measurement 120

Measurement B2C Construction Analysis 120

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. And naturally, the definition of “works best” depends on your goals and priorities. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) Screw definitions and silos. Measure at every step.

Communications 40

Communications Measurement Employee Course 40

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What is that if not the definition of “authoritative”? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Cision

MARCH 17, 2017

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

Waxing UnLyrical

JUNE 24, 2019

Influencer Dance Definitions. Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. eBook quotes and contributions. Event panel.

Measurement 98

Measurement eBook Social Media Tools 98

Prohibition

APRIL 18, 2023

In my previous role, I worked heavily in social media and design, so it was hard to measure of my work, but my role at Prohibition allows to me take on a broader role and responsibility; writing whitepapers, managing HubSpot data , creating whitepapers. Definitely Justin Bieber, the gym, and pancakes. Give us your favourite quote.

Meeting 62

Meeting Agency Social Media Interviews 62

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? These should lead to business outcomes, but should be measured in their own right; [it] makes measurement more actionable.&# Can you define what a “KPI&# is?

Measurement 81

Measurement Publicity Web Analytics 81

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 105

Measurement Education Twitter Facebook 105

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. We’ve had a measurable impact on their business and we love working with them. Develop your strategy. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. Measuring Media Kit Success. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. This could really solve some of the measurement issues that PR has had over the years. Yeah, definitely. Definitely have someone dedicated to it. Will it long term?

Technology 120

Technology Analysis Data Tools 120

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Maxim Behar

MAY 13, 2024

In fact, the definition of a publisher is someone who owns media. And the second, which is very important - for the first time in journalistic history, there is media that’s measurable. How will you measure that in a newspaper? Watch the full interview here. You, me, and many others own media.

Social Media 64

Social Media Newspapers Television Radio 64

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Cision

MARCH 9, 2016

In this interview, Amy discusses what makes influencers popular, the importance of social media and the growth of influencers’ power over their audience. Need help measuring your social ROI? Measuring success is often not straightforward and is entirely different from that of a traditional media campaign. Image via Amy Neben.

Education 120

Education Groups Social Media YouTube 120

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Social Media 120

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? ROI in Marketing vs PR. Or another way to put it: No investments in marketing = the return of marketing is zero. Need more convincing?

Public Affairs 52

Public Affairs Crisis Banking Print 52

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Cision

DECEMBER 3, 2015

You can distribute and promote content through earned media, just by linking to it through contributed content, interviews or features. A: You definitely want to look at the vanity metrics so you know whether or not it resonates. We can create content that is valuable to our audiences, distribute it, promote it AND measure it.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

PR in High Definition

AUGUST 28, 2024

Here’s my guidance on what makes a solid brief: SMART objectives: And I don’t mean smart as in clever, but specific, measurable, achievable, relevant, and time-bound. How can it be measured and over what period of time? Going from what to what? And the biggie, what does success look like?

Agency 62

Agency Measurement Strategy Education 62

OnePitch

AUGUST 16, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:09:58] BM: Definitely, especially exclusives. During the episode, Blake shares his love of writing, his recommendation for building a working relationship together, his honest opinion on embargoes, and lots more.

Pitching 83

Pitching Government Writing Report 83

Buzzstream

SEPTEMBER 27, 2024

An excellent suggestion from James Brockbank during our podcast conversation about content relevance was to ask if you or your brand would be able to speak at an expert level if a newscaster were to interview you or your brand about this topic (something that can often occur in digital PR). Here’s how to do it.

Digital PR 118

Digital PR Pitching Radio Google 118

NewsWhip

MARCH 3, 2020

I read your recent “talk tech” interview with Sean Czarnecki from PRWeek and understand you and Diana Littman have transformed how MSL uses data. From understanding the media landscape, identifying the most influential authors, developing a strategy and measuring success, data connects all those pieces from start to finish.

Data 88

Data Agency Sports Creativity 88

ReimaginePR

OCTOBER 24, 2015

So he asked her during his interview to describe her daily hair regimen. Raised awareness is a goal – it’s not definitive. Your objectives should give you real outcomes against which you can measure the success of your initiatives. You can measure how many people shared a post on social.

Measurement 120

Measurement Wikipedia Analysis Video 120

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 133

Crisis Crisis Management Chemicals Television 133