Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? These should lead to business outcomes, but should be measured in their own right; [it] makes measurement more actionable.&# Can you define what a “KPI&# is?

Measurement 83

Measurement Publicity Web Analytics 83

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?

Interviews 113

Interviews Publicity Technology Social Media 113

Prowly

FEBRUARY 3, 2025

Measuring brand performance Tracking metrics like Share of Voice , audience sentiment , reach, and engagement is also part of brand research. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact. What do you want to achieve? Who is your ideal audience?

Examples 104

Examples Brand Branding How To 104

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Darika: Definitely. Darika: Yeah, definitely. Darika: Definitely. Paul: Darika, thanks for speaking with me today.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

And despite its name, it is definitely not limited to consumer products. Cybersecurity Awareness Month (October) : With cybersecurity being a critical concern in tech, October is an ideal time to share insights on secure technologies, launch cybersecurity products or address how your company is enhancing its security measures.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

NOVEMBER 1, 2022

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. You’ll also need to measure your content to understand what’s working and what’s not. Think strategically about how to partner the two layers together.

Media 137

Media Survey Guidelines Education 137

Critical Mention

AUGUST 26, 2018

There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. The post Interview with PRSA’s National Chairman, Anthony W. meaning diversity, advocacy, technology and ethics. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

Cision

DECEMBER 15, 2016

Q: How do you measure “share of voice”? Steve: While we recognize there are a number of ways, with increasing levels of sophistication associated to measure share of voice, at Sodexo we use a very basic ‘brand mention’ method to establish our baseline. As well, small PR teams really need to critically assess potential (i.e.,

Measurement 120

Measurement B2C Construction Analysis 120

Wadds Inc.

MARCH 22, 2023

There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management. A range of alternative terms has developed each with its own definition and scope. The term public relations itself is often rejected because of its association with publicity and spin.

Publicity 98

Publicity Corporate Employee Interviews 98

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. Measuring Media Kit Success. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Cision

MARCH 9, 2016

In this interview, Amy discusses what makes influencers popular, the importance of social media and the growth of influencers’ power over their audience. Need help measuring your social ROI? Measuring success is often not straightforward and is entirely different from that of a traditional media campaign. Image via Amy Neben.

Education 120

Education Groups Social Media YouTube 120

Maxim Behar

OCTOBER 28, 2024

Maxim: It actually shows a lack of ideas, definite goals, and steps. But history shows people come and go, and what remains are the programs and concrete measures they must enact. Watch the full interview here. If you speak a certain way, it means you think that way, feel that way, reason that way and that's your perspective.

Government 52

Government Crisis Policies System 52

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Buzzstream

JANUARY 8, 2025

You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” And then we’ve also looked at just number of interview placements. We needed this.

Digital PR 62

Digital PR Google Comparison SEO 62

Waxing UnLyrical

JUNE 24, 2019

Influencer Dance Definitions. Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. eBook quotes and contributions. Event panel.

Measurement 98

Measurement eBook Social Media Survey 98

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Social Media 120

Sword and the Script

JUNE 18, 2024

It was great for media pitching, and we landed a ton of interviews. I’ll never forget one interview we landed about the state of VC investing. When I look at the thousands of companies on the 2024 Martech Landscape , this definitely seems true. At the time, deals across the sector had dried up.

B2B 164

B2B Government SMB Real Estate 164

Maxim Behar

MARCH 12, 2021

13.03.2021 Maxim Behar, Honorary Consul General of the Republic of Seychelles in Bulgaria, shared in an interview for Bgtourism.bg And yes, the Republic of Seychelles will definitely become the safest place in the world. Definitely - each of the 115 islands of Seychelles. Read the interview from Bgtourism.bg

Airlines 98

Airlines Hotels Local Course 98

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage.

Pitching 111

Pitching Facebook Twitter Interviews 111

Cision

DECEMBER 3, 2015

You can distribute and promote content through earned media, just by linking to it through contributed content, interviews or features. A: You definitely want to look at the vanity metrics so you know whether or not it resonates. We can create content that is valuable to our audiences, distribute it, promote it AND measure it.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Can Thought Leadership Be Measured? In fact, measuring thought leadership is a little like those “George Washington Slept Here” signs that dot the eastern states.

Leadership 103

Leadership Reputation Measurement Video 103

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. This could really solve some of the measurement issues that PR has had over the years. Yeah, definitely. Definitely have someone dedicated to it. Will it long term?

Technology 120

Technology Analysis Data Tools 120

Maxim Behar

JANUARY 20, 2025

Maxim: No, definitely not. If there is no good communication policy, including explanations for the failed election of the chief prosecutor and various measures that need to be made in the judicial system. Watch the full interview here. Host: Then why are they there? Why are people from the left inside? Host: Thank you both.

Government 64

Government Communications Policies Strategy 64

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Advertising 49

ReimaginePR

OCTOBER 24, 2015

So he asked her during his interview to describe her daily hair regimen. Raised awareness is a goal – it’s not definitive. Your objectives should give you real outcomes against which you can measure the success of your initiatives. You can measure how many people shared a post on social.

Measurement 120

Measurement Wikipedia Analysis Video 120

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Communications Conversations

DECEMBER 16, 2014

I even heard local tech columnist and friend, Julio Ojeda-Zapata say afterward, “This was definitely a first for me. How did you measure success for an event like this? Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. . But, that’s really nit-picking.

Case Study 131

Case Study Wireless Company Local 131

Communications Conversations

APRIL 20, 2018

A few of my favorites (yes, I am a data geek) include post volume, engagement rate – the measure of likes, comments and shares divided into total posts – and video minutes viewed (we produce a lot of video content at Collegis). . Since social ROI is a topic on everyone’s minds, how do you think about ROI at Collegis?

Social Media 114

Social Media Media Education Analytics 114

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

OCTOBER 16, 2018

That my takeaway from this interview published today with a gentleman who has a history in marketing automation. He is Bryan Young, and he’s my guest on this 33 rd edition of the Off Script interview series. It has to work within itself but also needs to be tied into other initiatives from a setup and measurement perspective.

Marketing 58

Marketing Real Estate Analytics Interviews 58

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What is that if not the definition of “authoritative”? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Course 60

Course Measurement Advertising Advertising 60

Waxing UnLyrical

JANUARY 20, 2012

What folks felt were their biggest measurement successes of 2011: and. I took a quick look at it, and it looks very, very interesting, and I’m definitely going to be checking it out. And till then, happy measuring! So the chat was a community chat or, as I like to call them, a fireside chat. We talked about: 1.

Analytics 56

Analytics Google Measurement Web 56

Waxing UnLyrical

NOVEMBER 19, 2010

Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation. His interviews, along with the MBC Special episode, were featured on countless Kpop blogs; two articles on the Korean online community Soompi had 118 comments altogether, a majority of which were positive.

Publicity 85

Publicity Reputation Crisis Communications Twitter 85