Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

Enterprise 227

Enterprise Agency Radio Fashion 227

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. Why not open the list up to all sorts of local “influencers? I’m a PR/marketing blogger.

Case Study 131

Case Study Wireless Company Local 131

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. This, to me, is the definition of viral. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. Chris talked about personalized pitches on high-value targets (VIPs). ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

Pitching 62

Pitching Trends Google Data 62

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. Three PR and Communication Trends to Watch. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. They wanted a softer, more conservative approach.

Pitching 100

Pitching Local Trends Interviews 100

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Branding 104

Branding Brand How To Measurement 104

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. A few weeks later that reporter responded to a new pitch I had sent. To be sure, it was a good pitch, but so were the others. That definitely does happen in PR. And it wound up landing some good coverage.

Pitching 115

Pitching Media Relations Survey Advertising 115

PR in High Definition

DECEMBER 1, 2022

You pop into the local off licence for a paper. Fighting the urge to look behind you, you arrive at your local station. Especially when it comes to pitching in news. Raise your hand if you’ve considered pre-pitching news weeks before it goes live, and sometimes even before all the details are ironed out? It’s too early.

Pitching 62

Pitching Local Radio Interviews 62

Buzzstream

SEPTEMBER 27, 2024

If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert. That’s definitely how we’ve been able to cut through the noise.

Digital PR 118

Digital PR Pitching Radio Google 118

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, I find that hard to believe. Think about it.

Tools 111

Tools Twitter Local Pitching 111

Communications Conversations

NOVEMBER 8, 2018

Second, Pinterest definitely influences purchase decisions. Brands pitching their products right in the feed. The City of Minneapolis does a decent job here with regular posts about hyper-local events and to dos like street sweeping and its recent 2020 strategic plan. Why Pinterest? Lots of reasons! A lot of traffic.

Social Media 121

Social Media Reddit Pinterest Communications 121

Cision

JANUARY 28, 2016

Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told. Switching careers after 25 years is definitely a challenge. It plays a huge role, especially in my interactions with reporters. Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

Polaris

FEBRUARY 16, 2015

3: Find the local angle. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. Fabricating something that isn’t true or embellishing a situation will almost definitely backfire. Respect their deadlines. Provide access to the right spokesperson.

Banking 100

Banking Media Local Survey 100

Buzzstream

JANUARY 8, 2025

Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. Rewrite pitches for clarity and relevance. Um, I definitely think you should still follow white hat tactics, but as our brands have been around and they’re evolving, we needed more than just backlinks.

Digital PR 62

Digital PR Google Comparison SEO 62

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media! . That’s not something that can happen overnight.

Local 94

Local Course Community Interviews 94

Buzzstream

MARCH 26, 2020

Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. . Local citations are a great way to link to your business online.

YouTube 116

YouTube Branding Brand Video 116

Communications Conversations

NOVEMBER 14, 2017

As a blogger, I don’t get pitched all that often. However, I did receive two somewhat interesting and relevant “pitches” in the last month. They were both local events that I would at least consider attending. The first event is actually a big-time local event. Missed opportunity.

SMB 60

SMB Pitching Local Social Media 60

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Million and Eyes the U.S. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years. This is a definite turn-off for journalists.

Pitching 43

Pitching Journalism Tools Social Media 43

Buzzstream

SEPTEMBER 11, 2024

Journalists often include the first good pitches they receive, so being responsive can help smaller brands get featured in major outlets, even alongside larger companies. Offer Unique or Emotional Insights for Quote Pitching Smaller brands can stand out by offering something different. I mean, that’s definitely.

Digital PR 87

Digital PR Travel Data SEO 87

OnePitch

MAY 17, 2022

During the episode, Margo shares more about her role at Capital B, the various types of pitches in her inbox, sources she’s looking to connect with, and more. We also have our first local newsroom in Atlanta doing the same thing, but locally within the community. [00:03:02] 00:03:02] BB: Local News? You mean, Margo.

Pitching 52

Pitching Local Film Report 52

OnePitch

APRIL 5, 2022

She’s held numerous roles with the publication since 2014 and prior to that was an investigative reporter for several local news organizations. During the episode, Adrienne starts off by telling us about her role as executive editor, her thoughts on cold pitches, her advice for sources approaching journalists, and more.

Pitching 52

Pitching Interviews YouTube Journalism 52

Shift Communications

SEPTEMBER 17, 2015

One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. No pitch topic is off the table. Among other angles, we are currently pitching “Dog Tees to Turn your Ruff Day Around.”. It’s definitely an exercise in prioritization.

Agency 60

Agency Apparel Pitching Creativity 60

Buzzstream

MARCH 26, 2025

I think niche edits when they’re done correctly, definitely do work. But if you wanna do it a clean way, there’s definitely, money exchanges, hands, it’s the way it is. That’s a totally legitimate model can definitely score you some links. It’s definitely not like that. Nathan Gotch: Yeah.

Branding 62

Branding Brand SEO Data 62

Solo PR Pro

FEBRUARY 25, 2021

I definitely began to feel like the odd man out (red flag #3). This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center. Plus, the work environment was horrible. Very cliquey and judgey.

Agency 75

Agency Creativity Media Relations Nonprofit 75

Buzzstream

MARCH 5, 2025

I think that’s something that teams are doing across the board, and I’m sure there are definitely others. Definitely. The use of these tools can work within a framework but yeah, to get back to your original point that there’s definitely a long term gain, which we can see with. Matt: Yeah.

Digital PR 62

Digital PR How To Analysis Tools 62

OnePitch

APRIL 19, 2022

Her Thoughts on Pitches. ? ? ? ? ? ? ? ? ?. [00:02:07] I would love to actually go back to what we were just commenting on, which is just the level of being kind and smart and conversational, is how a pitch can stand out. If your conversational, how does that help you with your pitches? [00:02:26] Tell me the pitch.

Pitching 52

Pitching YouTube Journalism Local 52

Bad Pitch Blog

FEBRUARY 26, 2008

Second only to coverage, we seek closure in media relations, a definite response. This site became an instant Bad Pitch Blog guilty pleasure. Angry Journalist #974 I’m peeved at the PR lady from the local college. If your response is tinged with bile, consider it without the emotion and move on – NEVER take it personally.

Pitching 43

Pitching Local Media Relations Meeting 43

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. How to Pitch: Pitching infographics is all about the connection to the site. Other key terms might be “generator” or even “quiz”.

Google 71

Google Infographics Pitching Resources 71

Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way. Don’t sell.

Pitching 40

Pitching Newspapers Meeting Journalism 40

Buzzstream

NOVEMBER 28, 2023

Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content. Then, they built a list of news outlets to pitch to in each city featured on the list.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content. Then, they built a list of news outlets to pitch to in each city featured on the list.

How To 62

How To Google SEO Pitching 62

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

OnePitch

MAY 31, 2022

During the episode, Alcynna shares the types of pitches that grab her attention, her requirements for an embargo, how economists are landing in her inbox, and more. And I covered local news. Her Thoughts on Pitches. [00:03:00] And it can be a contentious issue and talk about all the pitches that are there or not there.

Real Estate 52

Real Estate Pitching Data LinkedIn 52

Sword and the Script

JUNE 11, 2016

Earlier this week I used two free online tools test a hunch and audit the social shares and traffic to three communications vehicles used as part of the announcement: 1) a CMI blog post; 2) a UBM press release; and 3) traditional news to coverage in a highly credible local business publication. Worse, it’s blogging for the sake of blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60