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4 Keys to Distributing Public Service Announcements

Cision

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 224
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Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry.

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Why are brands resisting social audio (and audio, in general)?

Communications Conversations

But, it’s definitely true. And, it’s definitely not built into Google searches nearly as much as blog and other online content is. However, you can definitely engage a super-niche audience–and I would argue that super-niche audience is very important. Think about radio talk shows. I listen every day.

Branding 113
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5 Winning Tactics For Digital PR During an Election

Buzzstream

That’s definitely how we’ve been able to cut through the noise. While this is true for small or local new publications most of the year, this is especially true during a big election cycle. This isn’t an exact science, but a large site like the New York Times or BBC will typically have higher authority than local news.

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships. A bit of the back story.

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. It is definitely personal now more than ever.

Ethics 92
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PR 101: How to Pitch The New York Times

Cision

Radio silence is common, and can be a telling response in itself. Writing off a release might do for some smaller papers with shrinking staffs who are looking for efficiency, but The New York Times is not short on resources, and definitely not in the practice of hiring folks who are short on ideas; it’s likely a big part of why they’re there.

Pitching 120