Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Buzzstream

JANUARY 22, 2025

Then offer to write it for them. I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches. So it’s affected us in terms of from a data point of view, but I definitely think things are changing. So that’s a massive industry as well.

Engineering 62

Engineering SEO How To Google 62

Communications Conversations

MAY 12, 2020

She has a definite sense of style–just take a quick peek at her Insta page for proof! We always joked that even Hollywood couldn’t write Sun Country’s history. That being said, being a local has helped me connect in a different way with these brands. You seem to have a definite sense of style. We have determination.

Airlines 116

Airlines Travel Local Leadership 116

Cision

JANUARY 28, 2016

Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. I’m able to tell clients the stories that reporters will likely write, which ones they’ll probably ignore, the questions they’ll ask, and I’m able to frame story proposals because of the news judgment I developed working as reporter.

Journalism 120

Journalism Newspapers Writing Report 120

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. The win inspired Metro News , a local tabloid, to profile dpms in a feature story. If you do, you’re definitely going to damage—if not totally destroy—the relationship. Then let them know the correct facts.

Media 123

Media Apparel Ethics Interviews 123

PR Fuel

OCTOBER 11, 2020

Immediately under your company logo, you need to write the words, “FOR IMMEDIATE RELEASE.” Journalists practice the inverted pyramid style of writing. If your press release is going out to news outlets, journalists love it when you provide good social proof they can use when they write an article on your press release.

Writing 106

Writing Tools Local Company 106

Communications Conversations

APRIL 30, 2019

2: Research industry publications–look for who’s quoted or writing bylines. Another great way to ID people with influence in your industry: Find out who’s writing for the industry rags. For example, let’s say you were researching local food influencers here in Minneapolis. Again, not sexy, but effective.

Tools 111

Tools Twitter Local Pitching 111

Flack's Revenge

JANUARY 10, 2019

Neal: Definitely. Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses.

How To 159

How To Facebook Social Media Advertising 159

Buzzstream

JANUARY 15, 2025

This, to me, is the definition of viral. And so it was definitely in the zeitgeist. And so we just started writing them down and eventually stumbled across a couple of sites that have. Does it get passed off to writers who are going to analyze and write it? We definitely hire it with that in mind.

Viral 62

Viral Digital PR Pitching Data 62

Rock the Status Quo

SEPTEMBER 16, 2015

When a client asks us to write a new hire press release, it’s easy to dismiss its importance, churning out a cookie cutter release talking about their new role, their background and a quote that sounds like a million OTHER new hire quotes. Write it differently. I found it fabulously inspiring! The idea stuck in my head.

Pitching 100

Pitching Local Trends Interviews 100

Buzzstream

MARCH 5, 2025

If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. You could write a story around it and then do some link outreach to major pubs in each country. This ripple effect dominates local news coverage. Its all the local press wants to talk about.

Digital PR 62

Digital PR Pitching Study Google 62

Cision

JANUARY 22, 2016

It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. How can this story be original, relevant, impactful and indicative of a national (or local) trend? Don’t call. If there’s one thing journalists tell us time and again, it’s that they dislike cold calls.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company!

Product Launch 106

Product Launch Travel Interviews Writing 106

Polaris

FEBRUARY 16, 2015

If you want editorial coverage for your cereal brand, first target the media who typically write about food. 3: Find the local angle. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. If the product also offers a compelling health benefit, target health reporters.

Banking 100

Banking Media Local Survey 100

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Right now, the biggest focus is on writing and presenting content for mobile consumption. When should figures of speech be translated into local forms and when should they be omitted?

Trends 120

Trends Mobile Web System 120

Ethical Voices

OCTOBER 28, 2024

When we write a strategy for business, we do a PESTLE analysis, and we bring to the table the political, economic, and other things that can harm and can bring their challenges to the business. But for local influencers, for example, or, let’s say, regional ones who are covering the region, I have lots of problems.

Ethics 53

Ethics How To Crisis International 53

Waxing UnLyrical

MAY 20, 2011

Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? Get it in writing! So protect yourself in writing. please take a moment to add the hashtag.

Resources 104

Resources eBook Social Media Conference 104

Buzzstream

DECEMBER 30, 2024

Thats definitely how weve been able to, to cut through the noise because obviously, journalists will just get the same tips, just written slightly differently. Or maybe local stores are running out! Give the journalist everything they need to write a compelling story. Lets look at an example. Thats an emotional hook!

Pitching 62

Pitching Trends Google Examples 62

Communications Conversations

SEPTEMBER 25, 2020

” And, I definitely won’t argue with that. Write them down. For example, I recently have a virtual coffee with the CMO of a local brand. Always have a list of questions–treat your first few interactions like you’re a reporter. Most networking advice says “be prepared.” In an actual notebook.

Meeting 137

Meeting LinkedIn Facebook Exercises 137

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. My doctoral study definitely laid a solid foundation for me in terms theory and research. How has your PR education prepared you for your career? Sounds ironic? Don’t get me wrong.

Education 150

Education Course Training Social Media 150

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. ” Full disclosure, I used to support Lilly at a prior agency, and I know there are reasons for different prices, so I definitely have a bias there. You can’t control how the journalist is going to respond.

Ethics 92

Ethics Journalism Radio Television 92

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. We always attract a lot of local, regional, national and international press. Yosemite is a wild place by definition. But the press wanted flames and panic. It’s a constant challenge.

Public Affairs 99

Public Affairs Hotels Publicity Interviews 99

Buzzstream

JANUARY 8, 2025

Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. Um, I definitely think you should still follow white hat tactics, but as our brands have been around and they’re evolving, we needed more than just backlinks. It was localized. We needed this.

Digital PR 62

Digital PR Google Comparison SEO 62

Communications Conversations

AUGUST 15, 2017

During my internships, I was able to try my hand at many tasks including writing, research, design, photo/videography, and project management. Even at a campus job unrelated to my field (I made a lot copies there) I had opportunities to practice certain skills, like designing posters and writing. It’s only just begun!

Meeting 114

Meeting Guidelines Writing Local 114

Melissa Agnes

OCTOBER 16, 2014

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. There are commonly held broad definitions of professions. In conclusion.

Education 100

Education Government Crisis Management Crisis 100

Buzzstream

MARCH 5, 2025

I think that’s something that teams are doing across the board, and I’m sure there are definitely others. But I’ll also do, write me some, give me some headline ideas. I use it all the time when I’m writing. It’s like, how can I write this more clearly? Definitely.

Digital PR 62

Digital PR How To Analysis Tools 62

Waxing UnLyrical

DECEMBER 16, 2010

Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum? Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. Interesting. ’ but ‘why?’

Social Media 97

Social Media Media Facebook Twitter 97

Buzzstream

MARCH 26, 2025

One of Nathan Gotch’s email newsletter editions caught my eye: Nathan, SEO expert, creator of the Gotch SEO Academy , co-founder/CEO of Rankability , was writing about SEO for a new website, specifically about creating linkable assets. I think niche edits when they’re done correctly, definitely do work. Nathan Gotch: Yeah.

Brand 62

Brand Branding SEO Data 62

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media! . That’s not something that can happen overnight.

Local 94

Local Course Community Interviews 94

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. The players: The Client: A local NYC pest control business who was dying on the vine.

SEO 71

SEO Company Case Study Infographics 71

Communications Conversations

MARCH 22, 2018

One way I committed to doing this—writing a blog post a month around the topics highlighted on the #HeForeShe site. Since then, Shelli has went on to be a partner in the local and growing PR agency, Bellmont Partners. Kellie is definitely one of the most results-driven clients I’ve ever worked with, a quality I really admire.

Meeting 51

Meeting Construction Local International 51

Prohibition

AUGUST 23, 2021

One day could be spent filming for a campaign on local healthcare services across Yorkshire and the next could be at a new business proposal for a super cool restaurant group. My tip would definitely be to get actual industry experience either through voluntary work, apprenticeships or a university year in the industry!

Meeting 62

Meeting Healthcare Film Writing 62

MaccaPR

JUNE 3, 2014

It can be overwhelming, so you''ll definitely have to prioritize. When do you find your groove to write your blog posts or inbound content for Deluxe? "I I write on Saturdays in the quiet of the morning. Start Small - Take inbound marking in steps, but don''t be afraid to try new things.

Marketing 91

Marketing Small Business Interviews International 91

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. The organization switched from Cision according to the write-up.

Software 149

Software Case Study Advertising Advertising 149

Buzzstream

SEPTEMBER 11, 2024

Building relationships with freelance journalists can be more effective since freelancers often write for multiple outlets and provide new referring domains. I mean, that’s definitely. So I definitely think the world would be a lot better place if kind of more people adopted it. Amelia: Yeah, definitely. Thank you.

Digital PR 87

Digital PR Travel Data SEO 87

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. David: Yeah. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78