Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

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Analysis Measurement Data Examples 95

Brand24

FEBRUARY 19, 2021

Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.

Social Media 200

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Onclusive

OCTOBER 18, 2017

New AirPR Webinar Explores How to Measure True Multi-Channel ROI. And while it’s easy to measure how every separate channel of a campaign performs, integrated marketing requires that you measure how well the different channels work together. The integrated marketing and PR measurement challenge.

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Measurement Marketing Social Media Web 150

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

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Measurement Communications Wikipedia Social Media 52

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. So, helping the earned guys get to measurability and attribution to measure the impact to the business is the key thing to solve.

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5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

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Measurement Publicity Television Analytics 78

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

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Measurement Pharmaceuticals Nonprofit Leadership 144

PR in High Definition

NOVEMBER 13, 2014

Have you ever been in a pitch and had that really awkward moment when it comes to the measurement and evaluation slides? The post High definition PR evaluation – time for a fresh approach appeared first on Firefly Communications. Why is this? Because the PR industry has always had a real problem […].

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Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

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Measurement How To Comparison System 52

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year.

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Measurement Analytics Data Reddit 40

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

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Measurement Communications Survey Web 114

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

PR in High Definition

MARCH 28, 2023

However, Europe is comprised of over 40 countries and 23 languages, and subsequently requires a lot of nuanced thought, particularly as it relates to measuring success. It’s true you should always look to maximise the impact of your content, but there are a few important aspects to consider when measuring success. Want to hear more?

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Measurement Comparison Local Examples 62

Katie Paine's Measurement Blog

JANUARY 24, 2023

So misleading, in fact, that it qualifies its publisher, NewsWhip , for our Measurement Menace of the Month award. NewsWhip’s deceptive charts are the problem It is the deceptive execution that qualifies NewsWhip for our Measurement Menace of the Month. Congrats! ∞

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Measurement Crisis Crisis Management Data 40

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR.

Measurement 90

Measurement How To Television Analysis 90

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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Measurement Analysis Reputation SEO 195

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

Inbound PR

MARCH 22, 2024

The definition of public relations has expanded and now includes activities such as managing social networks, developing blogs, implementing email marketing campaigns, participating in events, and more. Gone are the days when PR solely provided support; now, it is recognized that communication must have a strategic focus.

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Study Measurement Data Blogging 111

Wadds Inc.

NOVEMBER 21, 2024

She begins by deconstructing the definition of reputation: what makes a good one and what happens when it goes bad. Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. She is a Fellow of both the CIPR and PRCA.

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Reputation Crisis Communications Crisis Measurement 52

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. Earning the attention of your target journalists is by definition a long-term strategy, and it’s about consistently giving them what they want and need in the simplest, most concise and digestible way to make their jobs easier. Earning their attention.

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Pitching Data Privacy Writing 370

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. Why is Earned Media so Difficult to Measure? .

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Measurement Media B2C B2B 72

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

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Consumer Measurement Local Data 78

PRSay

FEBRUARY 23, 2022

First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. 17 livestream on PRSA’s LinkedIn page. A simple plan.

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LinkedIn Strategy Measurement Analytics 126

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today. MRP is definitely a step in the right direction.

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Measurement Advertising Advertising eBook 100

Wadds Inc.

SEPTEMBER 18, 2023

There is a lack of consensus on the definition of public relations, its purpose, social value, and social impact. 3) Measuring impact in terms of social outcomes Too often, public relations activity has focused on outputs like impressions and awareness.

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Study Publicity Ethics Measurement 98

PRSay

OCTOBER 16, 2024

For those attending this General Session hoping for definitive answers about the future, she offered a candid reality check: “I hate to tell you, I don’t — no one does.” Today, technology allows us to measure outcomes in ways that were impossible before, she said. No one is coming to rescue us,” she stressed.

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Technology Trends Banking Newspapers 105

Stuart Bruce

MAY 20, 2016

If accounting is to give value it should learn to measure and report them appropriately. Measurement – the International Association for the Evaluation and Measurement of Communication (AMEC) has done valuable work in development global best practice for the measurement and evaluation of communication.

Reputation 94

Reputation Measurement Branding Brand 94

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

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Measurement How To Trade Shows Analytics 60

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations.

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Measurement How To Financial Reputation 60

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. The free analytics report is definitely worth sharing a tweet! Please share!

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Instagram Measurement Tools Small Business 111

Katie Paine's Measurement Blog

MAY 14, 2024

Advertising Value Equivalency is the bogus communication measurement tool that is at last going away. If you still need convincing about the true depths of its evil nature, then here are half a dozen articles for you, How to Spurn the Siren Call of the AVE Succubus Breaking Bad Measurement: 2 Ways to Kick the AVE Habit Addicted to AVE?

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Stephen Waddington

JUNE 16, 2021

PR practitioners must measure carbon in the rush to address ESG concerns. However well intentioned, action on green initiatives is meaningless without objective and quantifiable measurement. To make a meaningful impact on carbon reduction we need to measure and benchmark usage over time. It is complex. tonnes in 2019 to 26.91

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Measurement Government Energy Agency 141

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.

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Conference Marketing Case Study Measurement 329

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. With that in mind, here are five of our top tips for making sure your campaigns convert. Set your campaign goals and make them SMART.

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Measurement Marketing SEO B2C 62

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Its growth has definitely cooled over the past several weeks, but for PR or comms specialists, it can offer an opportunity to drive engagement, amplify outreach efforts and reach audiences with specific interests. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

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B2B How To Instagram Reddit 170

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. That’s not really the way to measure PR. Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Leadership 199

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

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Measurement Analytics Google Advertising 49