Onclusive

OCTOBER 18, 2017

New AirPR Webinar Explores How to Measure True Multi-Channel ROI. And while it’s easy to measure how every separate channel of a campaign performs, integrated marketing requires that you measure how well the different channels work together. The integrated marketing and PR measurement challenge.

Measurement 150

Measurement Marketing Social Media Web 150

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. Earning the attention of your target journalists is by definition a long-term strategy, and it’s about consistently giving them what they want and need in the simplest, most concise and digestible way to make their jobs easier. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

OCTOBER 6, 2016

It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Editor’s Note: Definitely! ), I’ll be sharing examples here of how the PESO model can drive real business results, and transform your public relations programs. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 113

Measurement Communications Survey Web 113

5W PR

OCTOBER 20, 2023

Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts. Definition & Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Listen to their feedback, whether it’s on social media, through surveys, or in reviews. The post What is Cultural Marketing?

Strategy 78

Strategy Marketing Local Groups 78

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Ragan Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

JANUARY 7, 2025

Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. A lack of marketing measurement expertise? Effort is the entre to that conversation.

Measurement 148

Measurement Marketing B2B Survey 148

Onclusive

JULY 18, 2017

Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. PR is not just impressions. .

Comparison 294

Comparison Advertising Advertising Analytics 294

Polaris

DECEMBER 9, 2014

By the way, for the purposes of the study, the CMI and MarketingProfs used a new definition of content marketing developed earlier this year “to better reflect how content marketing has grown. 5: How are marketers measuring content marketing success? Sure, many content marketers still struggle with measuring ROI.

B2C 194

B2C Content Marketing Study Trends 194

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. That’s not really the way to measure PR. Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

NOVEMBER 20, 2017

Second, you have to be able to know definitively what these influencers are doing for your business. But it needs to get more measurable, and strategic, and specific. And even more importantly, do they have real influence – meaning they can cause behavior or attitude change – or do they just have an audience? I tried that once.

Marketing 255

Marketing Infographics Video Content Marketing 255

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. The TOP PR and Content Marketing Conferences 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Polaris

DECEMBER 1, 2014

but definitely old. 5: Measure Your Efforts. It’s a mistake to measure your efforts on only an annual basis. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Well, maybe not the hills. Who does what? How much time can they commit?

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Cision

APRIL 11, 2017

come up regularly in my conversations with other communicators, and although we can informally compare notes, we haven’t had a definitive industry resource for this information. , and “What kinds of results are acceptable?” Independent PR Firms Lagging on Proactive Business Development.

Survey 215

Survey Resources Data Measurement 215

PRSay

FEBRUARY 23, 2022

First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 128

LinkedIn Strategy Measurement Analytics 128

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Stephen Waddington

JUNE 16, 2021

PR practitioners must measure carbon in the rush to address ESG concerns. However well intentioned, action on green initiatives is meaningless without objective and quantifiable measurement. To make a meaningful impact on carbon reduction we need to measure and benchmark usage over time. It is complex. tonnes in 2019 to 26.91

Measurement 141

Measurement Government Energy Agency 141

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It is the definitive textbook on public relations that has led the way over four editions in the field of public relations and strategic communication textbooks. There’s a series of perennial issues in public relations.

Case Study 201

Case Study Conference Exercises Print 201

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

No measure of success. It’s important to have a clear definition of success at the outset. In the current environment, there’s a world of data available to help inform program strategy and measure success. Strategic PR takes a long-term commitment by an experienced team, and that comes at a cost. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Onclusive

APRIL 12, 2018

Kathy: The evolution of marketing teams has been extremely significant, and I definitely have to put a lot of effort into ‘keeping up.’ How will you measure success? AirPR: What are best practices in PR & content marketing measurement? Kathy: Measurement should be clear, concise and easily understandable.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Inbound PR

MARCH 22, 2024

The definition of public relations has expanded and now includes activities such as managing social networks, developing blogs, implementing email marketing campaigns, participating in events, and more. Gone are the days when PR solely provided support; now, it is recognized that communication must have a strategic focus.

Study 116

Study Measurement Data Blogging 116

Melissa Agnes

DECEMBER 11, 2014

A crisis, by definition, is outside normal experience, it causes top executives to drop all other priorities, and it may severely disrupt continuity of the organization’s core business. It’s only when the crisis is over that lawyers and accountants start to argue about the dollars. Continuity.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. Be sure to track and measure what is working for you. However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. What is the big picture?

Local 227

Local Energy Agency Policies 227

Stephen Waddington

FEBRUARY 15, 2022

CEOs and celebrities don’t care about definitions. In commercial life, caring about definitions or silos is usually in inverse proportion to the importance of the task,” said Langham. They care about being successful, he says. Senior professionals in traditionally structured companies love to create silos.

Trends 157

Trends Publicity Marketing Case Study 157

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Throw in Twitter for good measure. It’s complex because even the definition of misinformation is divisive. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. The news isn’t all bad.

Reputation 305

Reputation Privacy Data Advertising 305

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It’s a young discipline which almost certainly explains the lack of definitions. People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations.

Publicity 149

Publicity Reputation Study Crisis 149

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

Measurement 60

Measurement How To Trade Shows Analytics 60

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. maybe not do all the heavy reading but definitely willing to hunker in and keep learning.

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

AUGUST 31, 2021

The sense of greater appreciation is definitely a thing. More likely to measure results as they happen. 71% of high performers “say they can measure campaign performance in real-time” [vs. 67% of high performers “say their measurement and attribution is automated [vs. More likely to use data to drive CX.

Survey 128

Survey Marketing Groups Measurement 128

Cision

OCTOBER 11, 2016

. “Everybody has a different definition of influence and what an influencer is,” said Heidi at this year’s IABC Conference. “This is the definition that I like to use: An influencer is a person whose voice resonates with his or her community and can inspire that community to take action.”

Marketing 120

Marketing Customer Service Conference Community 120

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52