Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It is the definitive textbook on public relations that has led the way over four editions in the field of public relations and strategic communication textbooks. There’s a series of perennial issues in public relations.

Case Study 201

Case Study Conference Exercises Print 201

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

Enterprise 227

Enterprise Agency Radio Fashion 227

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

AUGUST 11, 2020

I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. They used to be more unbiased, but social media requirements measure work on likes, tweets and followers.” Sensational beats fair. “Is Is anyone objective and unbiased? Infotainment.

Survey 165

Survey Data Media Ethics 165

5W PR

JULY 15, 2020

While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. There’s no reason to stress about typos that were printed on 100 physical copies of materials. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

DECEMBER 21, 2015

With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging. How to leverage: Measuring and evaluating campaign data creates another dimension in which to assess campaign success.

Data 100

Data Advertising Advertising Measurement 100

Communications Conversations

DECEMBER 16, 2014

I even heard local tech columnist and friend, Julio Ojeda-Zapata say afterward, “This was definitely a first for me. How did you measure success for an event like this? The wall is interactive, if you ever stood in the foot prints and waved your hands, and we were not able to turn it off. And, it was fun!

Case Study 131

Case Study Wireless Company Local 131

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence. Current planning and operations should include these. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same. A former U.S.

Survey 81

Survey Industry Communications Corporate 81

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Know a PR, marketing or sales leader with compelling ideas fit for print? NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Course 60

Course Measurement Advertising Advertising 60

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Meltwater beats earnings.

Software 149

Software Case Study Advertising Advertising 149

PR in High Definition

MAY 31, 2016

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. Enter Blendle: The app that tries to do for print publications what Flipboard did for onlines, letting you mix and match articles from different magazines and newspapers. The mobile app is out and it’s very polished.

Journalism 48

Journalism Print Newspapers Advertising 48

5W PR

MAY 16, 2017

and the new Turbo Silence Extreme Fans – I’m definitely going to snag one of those for a hum (and humidity)-free office. These days, purpose-driven kitchen tools are delivering measurable benefits. Rowenta steamed-up the show with new additions to both its garment care and home comfort categories.

International 68

International Internal Print Skype 68

Bad Pitch Blog

JANUARY 9, 2011

Even during the late 90s dot-com era, print was always preferred over online coverage. Even the definition of media has expanded to include citizen journalists/ bloggers. The sphere bounces around a discussion about settling on one, well-intended definition of what influence is and who influencers are -- it''s not that easy.

Pitching 52

Pitching Print Web Tools 52

Maxim Behar

MAY 13, 2024

In fact, the definition of a publisher is someone who owns media. In a newspaper, you first have to report the information, then the newspaper has to be printed and distributed. And the second, which is very important - for the first time in journalistic history, there is media that’s measurable. Kamelia: That's right.

Social Media 64

Social Media Newspapers Television Radio 64

Contently - Strategy

DECEMBER 4, 2018

But in practice, people use different definitions and trip up on the different parts of the funnel. The metrics associated with awareness tend to be easy to measure as you build up momentum. The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier.

Case Study 110

Case Study Marketing Study Content Marketing 110

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

PR in High Definition

MAY 31, 2016

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. It started long ago; declines in readership, subscriptions and ad revenues, inevitably leading to smaller editorial teams and lower page counts.

Journalism 48

Journalism Print Measurement Communications 48

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Id definitely recommend watching a few of the other vloggers vids. Timothy aka Traphik ( theTimothyDeLaGhetto ) Is he actually ghetto?

YouTube 59

YouTube Video Measurement Print 59

Sword and the Script

APRIL 24, 2018

By definition, an investment is an allocation of money today in the anticipation of a return in future. There are directional measures of success you should monitor along the way, so you know you are going the right way. 2) You have to invest for the long run. Content marketing also compounds over time.

Content Marketing 63

Content Marketing Financial Marketing Banking 63

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its a tricky issue, though.

Blogging 80

Blogging Twitter Facebook Measurement 80

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Cover photo by Jerry Silfwer ( Prints / Instagram ). ROI in Marketing vs PR. ROI = net income / cost of investment.

Public Affairs 52

Public Affairs Crisis Banking Print 52

Sword and the Script

SEPTEMBER 19, 2017

Lloyd of Chicago wrote the definitive book of jury selection in Illinois. – print advertising. The rule is: if you can’t measure the results, eliminate it. There’s no such thing as agnostic search anymore but try it incognito for good measure. Plaintiff lawyer Kurt D. I would cut: – Social media.

Marketing 66

Marketing SEO Pharmaceuticals Google 66

Buzzstream

SEPTEMBER 27, 2024

They print business cards. In late 2019, website security software SiteLock created “Presidential Candidate Report Cards” that measured their cybersecurity awareness. That’s definitely how we’ve been able to cut through the noise. To help, I discovered some examples of brands that succeeded during the 2020 election.

Digital PR 118

Digital PR Pitching Radio Google 118

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40

PR 20/20

OCTOBER 12, 2017

No, this is not a psychology, medical, or art history book, but the previous examples are definitely applicable. They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race. Does What We Know Hold Us Back in Marketing?

Marketing 53

Marketing Enterprise Print Film 53

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Bad Pitch Blog

APRIL 2, 2009

Preview a written agenda (definitely run a spell check) with everyone on “your side” of the call to anticipate possible questions from the other side. Be measured. And as usual, print this out, distribute it, hang it on the conference room whiteboard and on the refrigerator door. These people must think I’m nuts!” We all have.

Conference 40

Conference Pitching Meeting Print 40

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. What is PR?

Real Estate 52

Real Estate Small Business Local Reputation 52

Waxing UnLyrical

JANUARY 26, 2011

I think it most definitely violates my rights to have a third party post on my behalf whenever it chooses. and I should definitely be able to opt out of my Facebook activitiy being used as an ad. With Facebook, the problem is that many people DONT read through the fine print, adjust their privacy settings, etc. Not completely.

Facebook 108

Facebook Privacy Twitter Social Media 108

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%.

Engineering 67

Engineering Reputation Social Media SEO 67

Stuart Bruce

MARCH 19, 2015

It’s thought-provoking, exhilarating and infuriating in equal measure. That said there is much to take about public relations from the book, not least Robert’s definitions of the five major threats facing public relations: data and insights; outcomes, not outputs; networks, not hierarchies; scale; talent.

Publicity 60

Publicity Reputation Corporate Leadership 60