Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. 1: The Passive versus the Active Voice. It hasn’t been an easy thing to do.

Writing 100

Writing Course eBook Measurement 100

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? These should lead to business outcomes, but should be measured in their own right; [it] makes measurement more actionable.&# Can you define what a “KPI&# is?

Measurement 83

Measurement Publicity Web Analytics 83

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. It’s a young discipline which almost certainly explains the lack of definitions.

Publicity 149

Publicity Reputation Study Crisis 149

Sword and the Script

AUGUST 31, 2021

Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. The sense of greater appreciation is definitely a thing. More likely to measure results as they happen. 71% of high performers “say they can measure campaign performance in real-time” [vs.

Survey 131

Survey Marketing Groups Measurement 131

Ishmael's Corner

SEPTEMBER 28, 2014

This has less to do with the actual business storytelling and more about how The Man measures journalists. PR people who by definition know something about “spreading the word” can play a role in helping the journalist meet those pesky performance metrics. is beyond me. This is why journalists get cranky about PR.”.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Critical Mention

JUNE 19, 2019

First, let’s take a look at the Content Marketing Institute’s definition: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

Waxing UnLyrical

MAY 29, 2013

Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. We’re a predictable bunch, I think, because #measurePR chat participants remain dubious that this will lead to true influence measurement. Hello folks! Details in this Wired piece.).

Analysis 98

Analysis Measurement Tools Meeting 98

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

DECEMBER 1, 2014

First, let’s begin with definitions. You know what your purpose is and you know what the outcome should look like, so now you have to pick what methods you’re going to use to reach those goals and how you’ll measure your progress to them. It’s the reason you get out of bed every morning.

Strategy 157

Strategy Airlines Exercises Corporate 157

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog.

Infographics 235

Infographics Case Study Content Marketing Video 235

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

NOVEMBER 27, 2012

The best laid plans go awry sometimes; I had fully intended to write this up before I headed off on vacation for a week—then, I got home and was confronted with pre-hurricane prep work. (We Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th.

Pinterest 85

Pinterest Measurement Community Analysis 85

Sword and the Script

AUGUST 11, 2020

I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Writing is all about a point of view. Sensational beats fair. “Is Infotainment. Human nature.

Survey 154

Survey Data Media Ethics 154

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 137

Study Media Relations Media Measurement 137

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. To be clear, DA isn’t definitive, and it does have plenty of critics. 2) Backlinks are third-party validation. Digiday : 79.

Google 130

Google Banking Engineering Web 130

The Resolution Blog

OCTOBER 30, 2017

Speak their language It’s so tempting to start shouting about your good results, how many pieces of coverage you’ve secured, how much the Telegraph journalist loved your event and will definitely write soon. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away.

Meeting 120

Meeting How To Radio Energy 120

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 94

Blogging Writing Facebook Twitter 94

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. With that in mind, here are five of our top tips for making sure your campaigns convert. Set your campaign goals and make them SMART. Investing in SEO can be key to making sure your campaigns convert.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

NOVEMBER 1, 2022

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. You’ll also need to measure your content to understand what’s working and what’s not.

Media 105

Media Guidelines Survey Education 105

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

ReimaginePR

OCTOBER 24, 2015

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. Raised awareness is a goal – it’s not definitive. You can measure how many people shared a post on social.

Measurement 120

Measurement Wikipedia Analysis Video 120

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Advertising 49

Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. So now everyone can stop asking me when I’m going to write a book! And measurement.

eBook 40

eBook Measurement Writing Community 40

Waxing UnLyrical

JUNE 24, 2019

Influencer Dance Definitions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. As with any campaign, start with measurable goals and KPIs. Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI.

Measurement 98

Measurement eBook Social Media Survey 98

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content. hours to write.”.

Blogging 104

Blogging Survey B2B Analysis 104

Waxing UnLyrical

APRIL 6, 2011

by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). it’s a very weird justification of AVE (ad value equivalency) as a measure of “PR,&# which the author equates to “publicity&# (something else I am so tired of hearing).

Measurement 85

Measurement Writing Advertising Advertising 85

Contently - Strategy

APRIL 1, 2024

But the problem (probably) isn’t the writing. We write this content to cast a broad net over hundreds or even thousands of people, knowing that only a small fraction of those we lure in are even in the market to buy what we sell. In other words, we are writing content to capture attention from the wrong eyeballs.

SEO 52

SEO Engineering Writing How To 52

Mindful Marketing

JANUARY 11, 2017

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. As measurement began to rise in importance over the years, and better data is demanded, these industry elders have tweaked their offerings and their messaging to focus more on PR measurement. By Seedepth.

Measurement 50

Measurement Media Analytics Analysis 50

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. My doctoral study definitely laid a solid foundation for me in terms theory and research. How has your PR education prepared you for your career? Sounds ironic? Don’t get me wrong.

Education 150

Education Course Training Social Media 150

Cision

DECEMBER 3, 2015

I remember when I started blogging, I could write about anything and it would get attention. A: You definitely want to look at the vanity metrics so you know whether or not it resonates. We can create content that is valuable to our audiences, distribute it, promote it AND measure it. But that’s just the beginning.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Wanna Subscribe?

Tools 104

Tools Marketing Nonprofit Mobile 104

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year.

Measurement 40

Measurement Analytics Data Reddit 40

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. I write back, saying yes, I would like to do an interview with So-And-So. Sometimes, they could be writing/managing completely different properties. I can tell you first hand that there is definitely room for improvement.

Pitching 111

Pitching Facebook Twitter Interviews 111