DEI for media relations: Setting definitions, positioning efforts around revenue and understanding relevance
Muck Rack
AUGUST 13, 2020
DEI for media relations: Setting definitions, positioning efforts around revenue and understanding relevance
Journalists Love Twitter, and if Your Job is Media Relations, You Should too
Sword and the Script
MAY 19, 2020
Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field.
Twitter 
206
206 Join 48,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
How the PESO Model Changes PR’s Conversation
Cision
OCTOBER 6, 2016
Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. The Earned Media Domino Effect.
Media Relations 331
331 
Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]
Sword and the Script
MAY 11, 2019
1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Paid Social: Cliff Notes to 3 Social Media Studies.
Study 162
162 
Building a perfect pitch? The story is in the data
Onclusive
JANUARY 26, 2022
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Earning their attention. The post Building a perfect pitch? The story is in the data appeared first on Onclusive.
Pitching 370
370 
How To Convince A Reporter to Cover Your Story
ImPRessions - Crenshaw Communications
APRIL 21, 2021
One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch.
Report 361
361 
How to Create a Winning PR Strategy
Remote PR Jobs
FEBRUARY 25, 2025
In this guide, well cover the basics of public relations strategies and tactics, including crisis management, digital PR, and how to create a PR strategy that works for you. Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications.
Strategy 155
155 
My Tour of L.A.’s Emergency Operations Center – So Cool!
Melissa Agnes
OCTOBER 14, 2014
Not to mention how savvy Erik is when it comes to real-time communication, social media, media relations and all the other parts of his critically important job. If you happen to be in this boat, I highly recommend having your PIOs follow Erik because he’s definitely leading the way as an example to follow.
Travel 263
263 
Can You Pass The Social Media Relations Quiz?
Bad Pitch Blog
JANUARY 9, 2011
Study up on current events…news is media relations jet fuel. Well as the definition of a media outlet morphs, so must our approach to engaging with them. Do NOT pitch a reporter using these channels unless they specifically request it. That''s just skeevy. Does this read like a lot of work?
Media Relations 104
104 
The Importance of Building Media Relations in PR
5W PR
MAY 26, 2023
In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.
Is Media Relations Getting Harder?
Sword and the Script
MARCH 27, 2018
Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. The post Is Media Relations Getting Harder?
PR Advice For Building Better Media Relationships
ImPRessions - Crenshaw Communications
JUNE 30, 2021
Building better media relations means making reporters’ lives easier. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. . Interact on social media.
Media 333
333 
What Does Top-Tier Media Mean In PR?
ImPRessions - Crenshaw Communications
AUGUST 9, 2022
While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing. So, there’s not a one-size fits all approach to PR or media relations.
Media 310
310 
Going Beyond Media Relations: Other Services Solo PR Pros Can Offer
Solo PR Pro
OCTOBER 18, 2022
A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.
Public Relations in Marketing
PR for Anyone
NOVEMBER 11, 2021
The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Media Relations.
Publicity 225
225 
How To Set Expectations In Public Relations
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. Flag challenges that could impede success.
Publicity 334
334 
New Year’s Resolutions For PR Teams
ImPRessions - Crenshaw Communications
JANUARY 5, 2022
Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Brainstorms are by definition collaborative, so a resolution to participate is a good one. .
Writing 310
310 
What is PR? A definition for 2015
Stuart Bruce
JANUARY 5, 2015
The definition of PR is also directly related to the future of public relations in an age where some are questioning its future and value as digital and social continue to blur traditional lines of demarcation. PR isn’t media relations. It’s perhaps easier to say what PR isn’t, not what it is.
Reputation 60
60 
The 10 Best PR & Content Marketing Conferences to Attend in 2019
Onclusive
JANUARY 25, 2019
If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. PR News Conferences. Dates/Locations: Varies. Date/Location: Fall 2019.
Conference 256
256 
Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet
ImPRessions - Crenshaw Communications
JULY 6, 2022
Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones.
SEO 333
333 
6 Things PR Agencies Should Never Say
ImPRessions - Crenshaw Communications
JULY 7, 2021
We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep.
Agency 353
353 
3 Emerging Social Media Platforms B2B PR Pros Should Know
ImPRessions - Crenshaw Communications
JUNE 22, 2021
Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. According to Twitter Spaces, these accounts are likely to have a good experience hosting because of their existing following. Audience quality is another thing to consider on top of having a charismatic speaker host.
B2B 405
405 
The Best PR & Content Marketing Conferences to Attend in 2018
Onclusive
NOVEMBER 29, 2017
If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Each year, CASE offers more than 220 professional development opportunities for public relations, communications, and fundraising in North America, Europe, Asia, Africa and Australia.
Conference 210
210 
Media relations in the wake of COVID-19
PR in High Definition
MARCH 26, 2020
The post Media relations in the wake of COVID-19 appeared first on Firefly Communications. We’re currently living through history and as communicators, our role is vital. As every day brings in new information that we need to digest, let’s remember to keep on doing what we do best whilst being mindful about the circumstances.
What are LinkedIn Stories and How Can PR Pros Use Them?
ImPRessions - Crenshaw Communications
NOVEMBER 19, 2020
While the timing of launch may be odd, this is definitely a feature PR pros should convince executives to include in their social strategy. According to LinkedIn , “LinkedIn Stories enable members and organizations to share images and short videos of their everyday professional moments.” Share professional tips.
LinkedIn 310
310 
7 PR Tips For Nailing A Media Interview
ImPRessions - Crenshaw Communications
MARCH 30, 2022
Definitely take a little extra time to connect with the reporter during the call. Again, a good briefing doc will summarize (and link) the reporter’s most recent, relevant articles and include relevant background for the upcoming interview’s topic. Beware lengthy tangents.
Interviews 322
322 
My 30-Day Blogging Challenge: The Importance of Syndicated Content
Polaris
DECEMBER 15, 2014
10th, the most viewed title during the 30-day binge blogging challenge was “ Blogger Outreach Versus Media Relations: What Marketers Need To Know ”. It definitely helped me develop more discipline when it comes to blogging, encouraged me to use a blogging editorial calendar and forced me to focus on writing faster.
Blogging 156
156 
How Speaking Opportunities Support B2B Companies
ImPRessions - Crenshaw Communications
JULY 14, 2021
Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set.
B2B 334
334 
Three Ways To Change Up Your Social Media Strategy
ImPRessions - Crenshaw Communications
MARCH 24, 2021
Although voice and messaging may be a constant, one way to keep content fresh is by varying the type of media posted. Definitely change up the images you’re posting on Instagram since it’s such a visual platform. Alternate between accompanying your post with images, gifs and videos.
Social Media 344
344 
Three Questions A PR Person Should Never Ask A Reporter
ImPRessions - Crenshaw Communications
DECEMBER 17, 2020
If the reporter has made it clear that a piece is in the works and your comments will be included, it’s important to understand that media have jam-packed editorial schedules and tight deadlines, especially during news cycles filled with breaking stories.
Report 310
310 
4 Keys to Distributing Public Service Announcements
Cision
JUNE 22, 2017
Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years.
Publicity 224
224 Constructing the Organizational Narrative: PR definition in the making
PR Conversations
AUGUST 18, 2011
For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships. I plan to do a second post regarding the revised definition.
Construction 40
40 
Vehicle Technology Suppliers Need These 7 Tips to Crush PR at CES 2025
Bianchi Biz Blog
OCTOBER 17, 2024
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. Overwhelming. Hypercompetitive. Exhausting. Career-making or breaking. Not the technologies that go into vehicles.
Technology 96
96 
Behind the Headlines with Marian Salzman
Cision
APRIL 14, 2017
This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. maybe not do all the heavy reading but definitely willing to hunker in and keep learning.
Reputation 177
177 Get Real About Media Relations
Bad Pitch Blog
MARCH 25, 2010
Media relations gets a bad reputation in our industry. It''s because so many PR professionals are taught media relations so quickly/poorly/cursorily -- if at all -- that many probably suck at it. As a result, they hate media relations and as they rise in the ranks they''re inspired to cast it aside.
Why DIY PR Will (Usually) Fail
ImPRessions - Crenshaw Communications
MARCH 16, 2016
Last year I agreed to help an acquaintance school his staff on some media relations and PR techniques. But the group lacked a real PR budget, so my team and I could only “coach” his staff and suggest ways to execute media relations. Execution may be harder than strategy. Beware the opportunity cost.
Nonprofit 120
120 
5 Ways to Ride the Social Journalism Trend
Cision
AUGUST 31, 2016
Not to be ageist, but how old a journalist is will definitely guide you to understand the channels they use to source content. Oh and just a tip: Twitter is by far journalists’ favorite spot for hanging out. And you might be surprised: they’re also using Snapchat! Pay Attention to Age.
Journalism 206
206 
Partisan Politics Complicates PR and Comms for Business, Survey Finds
Sword and the Script
MAY 26, 2020
However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018.
Survey 144
144 
Quantum Entanglement? A PR View of Media Bias [Survey Data]
Sword and the Script
AUGUST 11, 2020
(click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Having done that job for close to 20 years, and performing media relations for the last 20, I’ve worked with hundreds of journalists. Sensational beats fair. “Is Is anyone objective and unbiased? Infotainment.
Survey 165
165 When to Ask for a Media Retraction and When to Bite Your Tongue
Polaris
DECEMBER 11, 2014
As a seasoned public relations practitioner with a core competency in media relations, I can attest that their grasp of the issue and its subtleties was impressive. In my experience, clients can be quick to raise concerns about errors in media coverage. and they frequently expect a correction or even a media retraction.
Media 123
123 
Why Do-It-Yourself Public Relations Is An Urban Legend
Polaris
SEPTEMBER 4, 2014
In many cases, they’re actually in the business of selling media lists and related PR products. PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity.
Publicity 100
100 
Props Can Help a Message Sink In, or Sink the Message
PRSay
NOVEMBER 8, 2022
When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. The executive could then discuss different possible scenarios for the future that are not definitive or mutually exclusive.
Twitter 156
156 10 Reasons Your PR Might Be Failing
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. It’s important to have a clear definition of success at the outset. Aiming too high to start. No measure of success.
SEO 178
178 
Pitch Smarter, Not Harder: 4 Tips to Improve Media Relations
PR 20/20
JUNE 23, 2015
It takes time, research, and flexibility to pull off a great media relations strategy. While there’s no “fool proof” plan to secure media coverage (if there is, I definitely would like to know), there are ways to improve your current processes. So, how can you secure earned media coverage in targeted publications?
Let's personalize your content