ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. .

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. The post PR Tips For Reactive Media Pitches appeared first on Crenshaw Communications.

Pitching 136

Pitching Media Privacy YouTube 136

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions.

Branding 364

Branding Brand Pitching Journalism 364

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Staying in contact with relevant contacts is one of the most important aspects of PR.

Report 310

Report Interviews Pitching Course 310

Buzzstream

DECEMBER 6, 2024

When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly. When you find a relevant opportunity, pitch quickly.

Case Study 116

Case Study Pitching B2B Tools 116

OnePitch

JULY 6, 2022

Pitches That Placed (PtP) is a brand new blog series where our OnePitch besties and PR fans share their most successful pitches and bring greater transparency to our murky industry. T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed. Thanks a lot!

Pitching 97

Pitching Journalism How To Energy 97

PR for Anyone

JULY 28, 2021

Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. You are hearing it right here from a pro who has been pitched thousands of times. Jen, tell me what makes a good pitch?

Pitching 130

Pitching Media Fashion Interviews 130

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones.

SEO 333

SEO Analysis Meeting Travel 333

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? Definitely not. Watch the webinar on demand!

Pitching 120

Pitching Twitter Report Analytics 120

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Onclusive

JULY 18, 2017

Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice. If you’re seeing consistently better results when your company is mentioned along with a certain topic, focus more of your pitching efforts there. PR is not just impressions. .

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 145

Software Pitching Ethics Technology 145

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. This is a good practice in general, but it could cozy you up closer to the reporters you want to pitch. Forget pitching just yet; instead, start a dialogue around an article you really enjoyed. Engage in 1-on-1 Dialogue.

Journalism 206

Journalism Trends Social Media Pitching 206

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

Cision

OCTOBER 6, 2016

But when you’ve pitched a journalist on a topic that you have strong, non-promotional content to support, you’re able to earn links directly to that content, which, in turn, allows you to start tracking the influence your PR efforts have on your lead funnel. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. The abuse of this term in business meetings, pitches, and press releases has turned it into nothing more than a cliche. Leverage – Did you know that the term leverage actually has technical definitions in science as well as finance?

Big Data 296

Big Data Technology Data Energy 296

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Fake news hurts PR by lessening trust in all media.

Government 214

Government Digital PR Report LinkedIn 214

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I definitely think that it is. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

OnePitch

JULY 28, 2022

If you’re considering pitching Anita refer to these 4 tips you can implement within your media outreach. You can also watch Anita’s videos loaded with information surrounding her pitch tips, relationship-building advice, and more on the OnePitch YouTube channel. Pitches = startups & founders. Here’s what Anita shared: “??TechCrunch

Pitching 98

Pitching YouTube Trends Report 98

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. Nobody wants to be duped, but for a reporter, their careers depend on it.

Survey 182

Survey Journalism Report Pitching 182

Communications Conversations

SEPTEMBER 29, 2020

In some cases, it means pitching bylines instead of stories. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. On the PR front, this could mean a big change in how (and if) we pitch local news. It seems to have plateaued, but newsrooms are thinly staffed at best.

Journalism 195

Journalism Trends Industry Newspapers 195

Prowly

APRIL 2, 2025

The CEO wants to track a thought leadership campaign Youve pitched your CEOs expert comments to various publications in the industry. Want to save time on personalizing pitches? Read this pitch personalization playbook Improving efficiency helps score points with execs at your company. No more wasting time on translation.

Examples 104

Examples Automotive Media Print 104

ImPRessions - Crenshaw Communications

AUGUST 31, 2020

Good relations with reporters and producers usually means your pitch will get a hearing at the very least. Connecting with journalists on social media is also a less formal — but definitely effective — way to get their attention before sending them a formal pitch on email. For example, I like to keep pitches casual.

Pitching 208

Pitching Report Social Media Meeting 208

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

Pitching 104

Pitching Consumer Trends Viral 104

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

Pitching 106

Pitching How To Guidelines Agency 106

Buzzstream

FEBRUARY 28, 2025

She talks about everything from setting up a news monitoring workflow to building content banks to crafting pitch emails. Speed is CriticalBut So is Precision Ensure your pitch, press release, and content update are aligned so journalists see a consistent, timely story. So yeah, that definitely helps. I mean, do you always need.

Strategy 62

Strategy SEO Pitching Banking 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Or offer to take a stab at first drafts of bylines, press releases, or pitches. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . The more you do it, the better. . Improve client comms – Throughout a PR agency career, no two clients will be the same.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Media relations deals with the news environment, which is by definition unpredictable. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story. There are huge tech launches, social movements, and hard news stories breaking every day.

Publicity 334

Publicity How To Product Launch Agency 334

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. This, to me, is the definition of viral. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. Chris talked about personalized pitches on high-value targets (VIPs). ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Sword and the Script

DECEMBER 1, 2020

When software companies decide they are going to roll out services, they quickly realize two things: a) services just don’t scale like technology, and b) services definitely don’t have the same margins as SaaS. Reporters get pitched – a lot. Of course, the inverse is true too. It’s still fun to root for the underdog.

Pitching 96

Pitching Report Tools Software 96

Prowly

DECEMBER 11, 2024

Whether you're in marketing or PR, you'll get the definitive guide on competitive monitoring. Enhance your pitching strategy Identify the top media outlets and journalists covering your industry trends and competitors. And monitoring competitors is a necessity to do just that. What themes or niche audiences are they neglecting?

Print 104

Print Analysis SEO Tools 104

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I remember pitching somebody something freelance. How many pairs of shoes are Americans in?

Digital PR 71

Digital PR SEO Agency Pitching 71

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity 225

Publicity Marketing Video YouTube 225

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

Enterprise 227

Enterprise Agency Radio Fashion 227