Bad Pitch Blog

JANUARY 28, 2011

The following are Bad Pitch Blog’s six rules of effective future media relations to illustrate what it will take to become the source journalists will depend on in the months/years ahead. Relevance (must drive every pitch). When we pitch in the near future, everything will be about relevance. What does that mean? Filter,man.

Pitching 109

Pitching Viral Writing Blogging 109

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. News by definition defies expectations. Defining earned media.

Pitching 60

Pitching eBook Advertising Advertising 60

Bad Pitch Blog

MAY 26, 2009

This bad pitch comes from a mobile service provider’s agency. SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize) 3) Pitch Kills Story.

Pitching 40

Pitching Viral Mobile Video 40

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! I threw that question to one of Murray's teammates who pitches.

Consumer 81

Consumer Marketing Television Viral 81

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. Fabricating something that isn’t true or embellishing a situation will almost definitely backfire. So there was a happy ending … at least for the workers.

Banking 100

Banking Media Local Survey 100

Buzzstream

SEPTEMBER 11, 2024

Journalists often include the first good pitches they receive, so being responsive can help smaller brands get featured in major outlets, even alongside larger companies. Offer Unique or Emotional Insights for Quote Pitching Smaller brands can stand out by offering something different. I mean, that’s definitely.

Digital PR 87

Digital PR Travel Data SEO 87

Konnect Agency

NOVEMBER 16, 2022

Always End with a Clear Call to Action – whether you’re a CPG brand wanting to increase site referrals or a nonprofit organization seeking to rally attendance to your annual fundraiser, video content serves as a visual supplement to your PR agency’s written pitches and media materials. A PR Agency’s POV on the Elusive ‘Viral Video’.

Video 52

Video Agency Viral Nonprofit 52

Newsfile

FEBRUARY 28, 2024

Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. What is Viral Marketing? What is Viral Marketing? How Do You Pitch the Media ? What is What is Newsjacking?

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

MARCH 26, 2025

I think niche edits when they’re done correctly, definitely do work. But if you wanna do it a clean way, there’s definitely, money exchanges, hands, it’s the way it is. That’s a totally legitimate model can definitely score you some links. It’s definitely not like that. What a surprise.

Branding 62

Branding Brand SEO Data 62

Sword and the Script

JULY 14, 2015

Deliver value, not sales pitches. . At my last company, the CMO could definitely say, that people who engaged our content were 50% more like to make a purchase. Your content will not go viral and you shouldn’t try. It’s a paradox of digital marketing: the less you try to sell people in content, the more you will sell.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

Prohibition

JUNE 16, 2017

If you value your influencer’s time, you’ll receive more traction when pitching. Make sure your targets are truly relevant and personalise your pitch. For example, omgsuckssobadthatiwearthatmanyfalseeyelashesicantseeanymore which is definitely not what they were created for. Just look at Old Spice or Bodyform.

Social Media 48

Social Media Exercises Viral Video 48

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. At Contently, we use our own platform to manage pitches, share assets, create content, and analyze results. Explore new distribution channels.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. I’ll definitely check that out.

Internal 62

Internal International Digital PR Course 62

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. And until you’ve gotten that far do not pitch them anything. Screw definitions and silos. Make people laugh—and don’t be boring. Owned media is your friend.

Communications 40

Communications Measurement Employee Course 40

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. There’s less resource risk as we know data will tell a story and offer a lot of angles to pitch out to press. EXPERT OPINIONS Why dont more PRs pitch press releases as part of digital PR?

Digital PR 62

Digital PR Report SEO Data 62

Solo PR Pro

JUNE 9, 2015

You’re probably — scratch that: definitely — stretched for time. You wouldn’t pitch a journalist without reading past articles first – it’s equally important when approaching bloggers (perhaps more so!). Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic. Guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

Buzzstream

MAY 2, 2024

I think like Google analytics for it, it’s definitely, it’s challenging. And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. Don’t send them your, unrelated pitches, but he, he’s very open on email. Thanks Vince.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. Journalists are getting slammed with More and probably worse pitches, right? So yes, there are fewer people to pitch. So working on a moving scams study, many angles could be pitched around this study.

Media 77

Media SEO Pitching Digital PR 77

ReimaginePR

SEPTEMBER 26, 2016

Create the definitive resource, the ultimate guide, even the beginner’s guide. But don’t simply post a link on your Facebook page and expect for it to go viral. Long-term keywords are definitely important, but not the only important factor. Results definitely don’t happen overnight, but they do eventually pay off.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Buzzstream

FEBRUARY 12, 2025

We were doing a buzz stream and you came to me, Vince, and said, yeah, you can pitch the media as me. Obviously the dream is to come up with something that could go viral. Is it, does it live on the blog somewhere and then you’re pitching that or is it just a data piece or something? So that’s inbound.

Digital PR 62

Digital PR Measurement SEO Google 62

Bad Pitch Blog

FEBRUARY 6, 2012

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. And a viral hit. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not. The execution is dead simple.

Analysis 54

Analysis Strategy Retail Viral 54

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

PR in High Definition

SEPTEMBER 24, 2019

So, do you pitch to an editor in the hope they pass the story to a freelancer? Pitch to a reporter, but then go to a freelancer later if the journalist isn’t interested? A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist.

Media 54

Media Newspapers Journalism Video 54

Buzzstream

AUGUST 26, 2024

The problem is, nobody cares about pest control and definitely nobody wants to write about it! Discovering the Potential I knew that I needed to do something that was fast and had a good chance of gaining some kind of virality, so that my efforts were compounded and could produce outsized results for the effort.

SEO 71

SEO Company Case Study Infographics 71

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? How we’re going to fund it, what it’s going to mean, what the definition of infrastructure is. You have to be able to prioritize starting every strategy with insights and analytics.

Data 78

Data Media Energy Analytics 78

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

NewsWhip

MAY 27, 2021

If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. So, another one I wanted to call out is Clubhouse which is definitely something that’s boomed in the pandemic more recently.

Healthcare 78

Healthcare Storytelling Communications Local 78

Prowly

MARCH 6, 2025

That's a simple, concise definition. On the other hand, PR backlinks involve building relationships with journalists and outlets through media pitches, press releases, compelling content, expert quotes, and more. But what's the difference between SEO backlinks and PR backlinks?

Strategy 104

Strategy SEO Engineering Data 104

Buzzstream

OCTOBER 16, 2024

Can you tell us about going viral? Thea: Yeah the first time I went viral was just after, I think it was just after I finished university. Thea: So yeah, so that was my first experience of going viral. But yeah, that’s how I ended up actually getting into PR, was going viral. Thea: Yeah, definitely.

Viral 62

Viral LinkedIn Insurance Insurance 62

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. Pitching is the same.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. And when the free press and First Amendment are under attack, scrutiny, or an attempt to dilute the definition of truth we should rally around that. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225