Melissa Agnes

OCTOBER 16, 2014

Several attempts at creating a “code of conduct” for emergency managers have produced the IAEM Certified Emergency Manager (CEM) designation, the Principles of Emergency Management, including a definition, mission and vision. There are commonly held broad definitions of professions. 1 (Printed in Wikipedia, “Lorne M.

Education 270

Education Government Policies Wikipedia 270

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

Enterprise 227

Enterprise Agency Radio Fashion 227

Polaris

DECEMBER 1, 2014

but definitely old. In 1891, August Oetker sold baking powder with recipes printed on the back. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Well, maybe not the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

ImPRessions - Crenshaw Communications

MARCH 4, 2021

It’s all interesting, if not definitive. In particular, broadcast outlets follow print media. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. Other high-performing sectors when it came to monies raised were business productivity software and fintech. Media are, too.

Study 234

Study Course SEO B2B 234

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. Now, you can definitely do this with an iPad. Now, I know the print newspaper has its downsides. Here’s another millennial slam on print newspapers–no “interactive” content. No question. OK, you got me again.

Newspapers 152

Newspapers Print Local Instagram 152

Prowly

DECEMBER 6, 2024

Metric Definition Calculation Importance Reach The total number of unique users who see your content at least once. Reach shows the number of unique users who viewed it. Impressions reflect the total number of content views, even from the same user. Count of distinct users who viewed the content.

Media 104

Media Measurement SEO Instagram 104

ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Digital and print trades in a given sector are tantamount to a virtual business community. How trade coverage wins. Trade coverage has built-in relevance.

Pitching 168

Pitching Real Estate B2B Journalism 168

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Buzzstream

DECEMBER 4, 2024

Having that unfiltered advice or feedback, I guess from a journalist, I’ve definitely gotten that before, not from a journalist. ” I think that’s definitely one of those instances where it was too far from the brand. So I definitely have had that. We want earned media and earned coverage. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Buzzstream

NOVEMBER 19, 2024

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. With those definitions set, let’s get into the key differences. Similarly, the audience is more offline since traditional PR campaigns are used in places like radio, print, or billboards. Next, let’s look at traditional PR.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Deirdre Breakenridge

MARCH 12, 2015

The colors you use on the web are not the same colors you use for print. Getting in the groove may take some time and effort, but it’s definitely worth the investment when you’re able to create compelling stories but that you can visually bring to life through various channels and formats.

Creativity 150

Creativity Web Social Media Data 150

Polaris

SEPTEMBER 4, 2014

Sure, you may save a bit of money, but you definitely won’t save yourself any time. Media relations definitely takes time. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? The decision to handle public relations yourself is penny wise but pound foolish.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

AUGUST 11, 2020

I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. As a former print journalist, I’m appalled at the lack of accuracy… from facts to proofreading… found in today’s media. Sensational beats fair. “Is Is anyone objective and unbiased?

Survey 165

Survey Data Media Ethics 165

5W PR

JULY 15, 2020

While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. There’s no reason to stress about typos that were printed on 100 physical copies of materials. A media kit provides all of the details they need, which means they don’t have to contact the company directly.

How To 176

How To Media Guidelines Pitching 176

Prowly

FEBRUARY 3, 2025

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present.

Branding 104

Branding Brand How To Measurement 104

Stephen Waddington

OCTOBER 18, 2018

News planning and landing a story The definition of news is the release of a story that wasn’t previously known. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format.

Tools 203

Tools Web Banking Wikipedia 203

Waxing UnLyrical

JUNE 23, 2011

That said, Zemanta is definitely worth a try. Print Friendly and PDF. Another gem from Ken, this literally makes your posts print- and PDF-friendly. It’s very easy to customize, too. Bonus: you can use it on Blogger as well as WordPress.com sites.

Blogging 95

Blogging Print Mobile Writing 95

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Great broadcast quality high-definition video. Footage must be high definition since stations no longer broadcast in analogue. Again, the highest resolution and biggest photos you can manage are critical to anything print.

Media 120

Media Television Video Print 120

ReimaginePR

JULY 11, 2016

Content marketing includes everything you say in person, print, online and in video. The answer is a definite YES, but it won’t be as time-consuming as you’re probably envisioning. When that happens you’ll either produce lackluster content or you’ll stop posting altogether—two scenarios we definitely don’t want.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Stephen Waddington

OCTOBER 16, 2018

It’s not a definitive story that will last forever he says, but rather today’s version of an evolving story. You can buy the book in print for £29.39 This was a necessary intervention as one of the end goals was a book that CIPR members and the wider PR industry would be prepared to buy. and via Amazon Kindle for £4.95.

Handbook 114

Handbook Community Print Writing 114

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Here’s what it looks like: While the end goals are essentially the same (to close the sale or add another customer), the approach is definitely different. Make note of this key difference as we compare the two.

Storytelling 159

Storytelling Comparison Case Study Branding 159

Reputation Us

APRIL 18, 2017

I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Training should be more than an email with messaging or print-out of “communication best practices.” Are they articulate?

Leadership 83

Leadership Print Training Radio 83

5W PR

JANUARY 17, 2017

However, media impressions are not limited to television or print media. At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint.

Measurement 90

Measurement How To Television Analysis 90

Landis PR

JULY 25, 2022

This recent announcement yielded multiple broadcast and print stories. You’ll definitely want to take a “his, hers and ours” approach to make sure that each partner’s voice is heard. This then informs and enables the development of joint messaging. Photo courtesy of Pexels. Coordinate, don’t compete.

Pitching 98

Pitching Agency Print Community 98

ReimaginePR

MAY 9, 2016

When they spot something that doesn’t add up, they’ll just pick up and leave—which is definitely not something you can afford. After a quick search , the simplest definition for our purposes is the quality of being genuine. And this goes for in-print and online. That’s because it doesn’t sound authentic.

Writing 120

Writing Storytelling Branding Brand 120

PRSay

OCTOBER 1, 2018

Yosemite is a wild place by definition. Our messaging is more effective and the news coverage will be more positive if the news outlet — whether it’s print or broadcast — can get that individual attention. But the press wanted flames and panic. How do you manage speculation with the press? It’s a constant challenge.

Public Affairs 99

Public Affairs Hotels Publicity Interviews 99

Ishmael's Corner

OCTOBER 22, 2014

As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Name="HTML Definition">. It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO consultancies to implement organic search campaigns.

SEO 140

SEO Web Engineering Google 140

Communications Conversations

DECEMBER 16, 2014

I even heard local tech columnist and friend, Julio Ojeda-Zapata say afterward, “This was definitely a first for me. The wall is interactive, if you ever stood in the foot prints and waved your hands, and we were not able to turn it off. I don’t get too many ‘firsts’ anymore.”

Case Study 131

Case Study Wireless Company Local 131

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence. Current planning and operations should include these. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Cision

MAY 11, 2016

During the length of my career, public relations has evolved from mailing out press releases (yes, as in printed materials!) It is a small industry, and you will most definitely come across the same people in five, 10 and 15 years. How do you envision the future of PR? to viral social media campaigns. . Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Presspage

NOVEMBER 6, 2017

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Although PR itself is not “hard” science, there are definitely ways to measure the ROI of your PR efforts.

Measurement 97

Measurement Comparison Advertising Advertising 97

Ethical Voices

JANUARY 30, 2023

I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. ” Full disclosure, I used to support Lilly at a prior agency, and I know there are reasons for different prices, so I definitely have a bias there. It is definitely personal now more than ever.

Ethics 92

Ethics Journalism Radio Television 92

Communications Conversations

AUGUST 21, 2018

There is definitely a lot of benefits to working on a team outside of your job – it’s an easy way to learn how to work with different work and communication styles. I finally got the paper in my hands, and it felt pretty surreal to see all of my hard work in print. My choice would definitely be Serena Williams.

Sports 113

Sports Retail Local Report 113

The Proactive Report

DECEMBER 21, 2015

Clear assessment barometers will ensure you can definitively state which PR activities delivered and which ones might need to be re-imagined, after all is said and done. What do you want to increase or decrease? What variables are the most meaningful for determining the success of your campaign? The results?

Data 100

Data Advertising Advertising Measurement 100

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. What is EMV anyway?

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ReimaginePR

AUGUST 22, 2016

There needs to be a definite reason why you choose to share a specific aspect of your story. Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. Image Courtesy of Nike. Be Intentional. Always have a strategy. Share Your Story on Every Platform.

Branding 156

Branding Brand How To Storytelling 156