A definitive guide to writing a product launch press release, with benefits and examples
Agility PR Solutions
MAY 2, 2023
The process will determine your product’s success in the market, which is why you’ll need a great product launch press release.
4 Press Release Samples for a Product Launch
PR Fuel
FEBRUARY 25, 2022
The interesting part is the way they approached their release about the product launch. If their product launch wasn’t enough to attract news stories, a guaranteed interview with the CEO definitely would have. The post 4 Press Release Samples for a Product Launch appeared first on eReleases.
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My first encounter with an AI hallucination
PR in High Definition
NOVEMBER 22, 2024
For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know.
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How To Set Expectations In Public Relations
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Media relations deals with the news environment, which is by definition unpredictable. Explain what is required .
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Don’t Let Breaking News Steal Your PR Thunder
ImPRessions - Crenshaw Communications
JULY 14, 2016
When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Pity the gaming launch that tried to compete with Pokemon Go this week!). But breaking news, by definition, isn’t planned. What can you do when sudden news threatens to preempt your story? Go with it.
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10 Reasons Your PR Might Be Failing
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. It’s important to have a clear definition of success at the outset. The silver-bullet theory. But it isn’t usually quite so simple. No measure of success.
SEO 178
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How To Use Timing For Top B2B PR Results
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.
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PR and Communications: 3 Powerful 2020 Trends
5W PR
JANUARY 16, 2020
Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. Today, PR requires listening to constituencies, analyzing, and interpreting their views and behaviors. Three PR and Communication Trends to Watch. That promotes realness, authenticity, and transparency.
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Building Your Reactive PR Strategy with Alice Walker Gibbons
Buzzstream
FEBRUARY 28, 2025
So whether it’s to support kind of a product launch or key messages that a brand wants to, uh, Really kind of put out there and then there’s bigger creative campaigns as well. So yeah, that definitely helps. You know, I have worked on clients previously where it is the sole focus and it does definitely work.
Strategy 62
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What is Brand Recognition and How to Improve It? 2025 Guide
Prowly
FEBRUARY 3, 2025
The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for.
Brand 104
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Crafting the Perfect Tech PR Campaign: A Step-by-Step Guide
5W PR
MAY 30, 2024
Embarking on the journey with clear objectives and a target audience Every triumphant venture begins with a definite end goal. Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones. This holds for PR endeavors too.
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Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing
Contently - Strategy
SEPTEMBER 25, 2018
People are definitely becoming more aware of using video in their marketing. They were about the same product launch, and JotForm used them side-by-side with the same budget. In a recent Wyzowl survey , 81 percent of marketers indicated they were using video in 2018, up from 63 percent last year.
Marketing 105
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Top 3 Ways Pharma Can Better Leverage Twitter in Marketing
ISEBOX
MARCH 2, 2017
Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Documenting your Twitter strategy keeps you honest on posting consistently and definitely moves approvals along faster.
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Google News: a new way to spread the story
Presspage
NOVEMBER 13, 2017
One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. SEO When we talk about Google, then SEO is definitely a topic that we should address. With Google News, brands could now become legitimate providers of news. What is Google News? But let’s start with the basics.
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4 Trending Tactics to Add to Your Video Marketing Strategy
PR 20/20
OCTOBER 4, 2018
Another example would be to demonstrate how a product or service is created , giving audiences a behind-the-scenes look at what goes into the products and services they love.”. During your next live event, product launch, Q&A or as a way to show company culture, consider live streaming.
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PR Rock Stars: Patterson Dental’s Sarah Matsumoto
Communications Conversations
JULY 20, 2017
I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. The role of content strategist is brand new for the company, which is both challenging and exciting.
What is Reactive PR and How Does it Differ from Proactive PR?
Buzzstream
DECEMBER 30, 2024
These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. Thats definitely how weve been able to, to cut through the noise because obviously, journalists will just get the same tips, just written slightly differently. What is Proactive PR?
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How to keep a proactive press office
Prohibition
JANUARY 15, 2020
product launches, company news, events, etc.) Publications are always looking for features and press releases, especially if it is a niche industry, so it’s definitely worth being proactive and seeking out future opportunities. It goes without saying that press office skills are vital in public relations.
How To 62
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How Travel Makes You a Better PR Practitioner – Part Two
Landis PR
FEBRUARY 21, 2023
That’s a good metaphor for client work – there are always choices; explore them and pick the best one.” Robin Carr Nothing beats meeting IRL “This isn’t news to almost any PR practitioner on the planet, but it is definitely worthwhile to mix pleasure with business. It can be a great learning experience!”
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How Effective is a Video on Social Media?
Prohibition
JULY 27, 2021
Stats also show that 70% of marketers are currently looking to invest more in terms of produced video content on Instagram – suggesting it’s definitely on the rise, so watch this space! This means people are more likely to click on the content and engage with a brand. Video content on Twitter. Video content on LinkedIn.
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Coffee with a Journalist: Jae Thomas, Mashable
OnePitch
JULY 12, 2022
The subject line is definitely the most important thing when pitching me and other ecommerce journalists as well, just because we’re dealing with such a high volume of emails. We’re dealing with products. 00:05:06] JT: An openable one will definitely have the product name or the brand. So, yeah. [00:05:01]
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Coffee with a Journalist: Tom Matsuda, The Block
OnePitch
MAY 3, 2022
Yeah, I just want as possible to be straight, on the point of what the news is, what the product launch is, what the raise is, etc., I think with a lot of crypto journalism, there’s lots of yeah, there’s constant product launches and constant raises and stuff like that. I’m definitely open to them.
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What Makes Your News a Good Story?
Landis PR
MARCH 21, 2022
As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., Photo courtesy of Pexels. The definition of newsworthy is in the name, but if you are new to the term, it means the information you have holds value for the press or an audience. By Andy Lowe.
Should Livestreaming Be a Part of Your Social Strategy for 2017?
Beyond PR
JANUARY 26, 2017
Product demos. Product launches. Livestreaming is definitely worth consideration as you amp up this year’s marketing strategy. Learn more about branded video with PR Newswire’s Video Production Boot Camp to help you prepare for your next production. Streaming live events. Takeovers by influencers.
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Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand
Buzzstream
MARCH 26, 2020
One big expectation I like to set is the definition of success. I want this influencer to bring the energy our product deserves so that sales can thrive and we can replicate this partnership deal again. Plus, we look to build longer-lasting relationships with them and regularly offer the inside scoop on new product launches.
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116 Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO
PR 20/20
FEBRUARY 7, 2019
Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. A: My past experiences definitely shaped my views quite a bit. A: Definitely.
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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links
Sword and the Script
JUNE 11, 2016
It isn’t introducing any new, original thoughts, nor is it establishing the writer as a foremost expert on the subject, and it definitely isn’t revolutionizing the way people think about a particular topic or industry.”. Worse, it’s blogging for the sake of blogging. Why the Blog Post is Killing the Press Release. The brand is the gatekeeper.
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The Benefits of Consumer-Facing Events
Konnect Agency
AUGUST 16, 2019
If you are looking to build or expand awareness in a particular market, it is definitely a good idea to bring consumer events up during your next conversation with your PR team. This can be due to various reasons, ranging from the locations of your HQ, the sales you generate in a specific region, new trends in an area, and more.
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Ctrl+Alt+Connect: Embracing virtual events in the new era of tech comms
PR in High Definition
JUNE 28, 2023
Online events have proven to be a powerful tool for product launches, training sessions, and establishing thought leadership. For comms, these digital formats can be leveraged not only for mere functionality, but also to thrive in the events space.
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The Top 5 Things Every B2B PR Plan Needs
Shift Communications
AUGUST 3, 2016
Let’s not forget the definition of the word goal: something that you are trying to do or achieve. This can often get lost in the shuffle of overall plan creation. When you first get the opportunity to create a plan it is easy to mistake strategies, goals and tactics. What is the point of this plan? What do we want to actually accomplish?
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Lockdown lovehandles? Simon says, curb heuristic impulses and guard your reputation
PR in High Definition
JUNE 25, 2020
Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team.
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?
Sword and the Script
JANUARY 3, 2023
Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization.
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6 Steps to Prepare for Your First Marketing Growth Hackathon
PR 20/20
MAY 24, 2018
The true definition of a hackathon is: “An event, typically lasting several days, in which a large number of people meet to engage in collaborative computer programming.”. In past hackathons, we’ve seen milestones like the following: Product announcements / launch. If so, you’re not far off.
Marketing 40
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Is it too early to start on next year’s PR Strategy?
PR in High Definition
AUGUST 28, 2024
Start off by plotting out key milestones or important moments in time – such as product launches, events, significant global awareness days and other key dates that align with your brand. PR calendar – A well-structured PR calendar is essential for staying organised throughout the year.
Strategy 62
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Virtual reality: the most disruptive tool for marketing and PR since social media
PR in High Definition
APRIL 28, 2016
Product launches. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample.
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The Top 25 UK Interior Blogs
Norton's Notes
APRIL 22, 2016
The blog prides itself on three aspects ‘design and décor’, ‘food and travel’ and ‘fashion & style’ as Kate shares style inspiration for the home, new product launches and information and insight into Kate’s life. Recognised world-wide, Abigail is a definite trend-setter known for her eclectic yet enchanting style and taste.
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know
Newsfile
FEBRUARY 28, 2024
A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Extended PR Definitions for Professionals 29. Understanding PR & IR Basics 1. What is a Press Release? What is Media Monitoring?
Viral 52
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How to Find Your Brand Voice for Better Customer Experiences
Beyond PR
JULY 21, 2016
Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 And it’s not just our marketing and communications teams that are called on to do this.
Brand 40
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Cannes Lions + Educator Summit Takeaways and Reflections
Karen Freberg
JUNE 24, 2019
He was definitely a hit with the audience, and he took the time to do videos and selfies afterwords with the attendees. Plus, Dunkin did win the award for best product launch (well, it was only available for a day!). I had tweeted at him I was excited to hear him talk for the first time.
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64 Social Media Rock Stars: Toro’s Christian Plewacki
Communications Conversations
JULY 19, 2018
This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.
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60 Lockdown lovehandles? Curb your heuristic impulses and guard your reputation
PR in High Definition
JUNE 25, 2020
Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team.
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Competitive Monitoring: The Practical Guide for 2025
Prowly
DECEMBER 11, 2024
Whether you're in marketing or PR, you'll get the definitive guide on competitive monitoring. It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. And monitoring competitors is a necessity to do just that.
Print 104
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10 Do’s And Don’ts For Better PR Ideas
ImPRessions - Crenshaw Communications
MARCH 31, 2017
It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist. Don’t auto-brainstorm. The best ideas do not always come from brainstorms.
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#19: Building a framework for reputation management
NewsWhip
JUNE 10, 2021
So if you could give us a little definition, a working definition, that would be great. It comes down to product launches. Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? Chris: We have to be aware of everything, quite frankly.
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