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12 Digital PR Metrics To Include In Your Reports

Buzzstream

However, the definition of quality gets a bit complicated. Set your definition for quality and stick to it. Verdict: Branded traffic is definitely a metric that stakeholders and clients should be interested in. Social Media Mentions and Social Traffic Why? Of course, measurable is the keyword here.

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Competitive Monitoring: The Practical Guide for 2025

Prowly

Whether you're in marketing or PR, you'll get the definitive guide on competitive monitoring. It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. Monitoring competitors must include their social media performance.

Print 104
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Reach vs. Impressions: What Are Media Impressions and Reach in PR?

Prowly

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 249
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Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry.

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Why It’s Important to Track Social Media Mentions

Critical Mention

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Influencer Impact.

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6 Quotes on Effective Communication From Gary Vaynerchuk

Cision

With the ubiquity of social media and the Internet today, connecting with others is easy. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. Social media management is a 24/7 job.