Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Cision

MAY 17, 2017

An e-book is a fantastic marketing tool that can help you boost email subscribers, get more product demo signups, or achieve any other marketing goal you have. You’ll establish your thought leadership on a topic, and boost whatever your marketing goal is. What’s Our Goal? But the key is to have a goal. Images: Pexels 1 , 2 , 3.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Onclusive

MARCH 21, 2019

allows for more targeted identification of the most impactful publications, authors, and topics; reveals the most important competitive strategies; and delivers more valuable insights to share with leadership. Follow this link to request a live demo. Power of Voice 2.0 Want to see Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

Flack's Revenge

OCTOBER 11, 2017

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. It looks like it will be another great event.

Tools 149

Tools Leadership Technology Social Media 149

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

AUGUST 15, 2017

If articles in publication X consistently fail to drive demo sign-ups, and demo sign-ups is one of your goals, the data-driven PR professional knows that it’s smart to put their eggs elsewhere (…in another basket). If you’re producing significant amounts of owned media (blog content, thought leadership articles, etc.)

Data 170

Data Data-Driven PR Analytics Measurement 170

Sword and the Script

APRIL 4, 2023

The point is, a regular readers know, I’ve spent a lot of time interviewing technologists, watching the tech being demo-ed and generally thinking about PR technology — all in an effort to distill the buzzwords and explain what this means for PR pros.

Publicity 214

Publicity Software Fashion YouTube 214

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ?

Consumer 195

Consumer Publicity Media Analysis 195

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. Japanese company Blue Innovation, for example, demoed an autonomous drone that can intelligently navigate a warehouse without human guidance, mapping the place and its inventory using AI.

B2B 208

B2B Trends Retail Privacy 208

Prowly

APRIL 2, 2025

REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. The CEO wants to track a thought leadership campaign Youve pitched your CEOs expert comments to various publications in the industry. No more wasting time on translation.

Examples 104

Examples Automotive Media Print 104

Sword and the Script

MARCH 15, 2022

A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. For example, he wants team players that understand the challenges PR people face – and why a tool like Truescope is important – rather than someone that simply parrots a script on a demo. It’s mobile-friendly too.

Tools 165

Tools Media Software Analysis 165

Cision

JULY 11, 2017

Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events. Learn how the Cision Communications Cloud can take your media monitoring to the next level by requesting a demo here. Over time, these stages will naturally become more fluid as you hone and refine your methods.

How To 265

How To Media Software Agriculture 265

Onclusive

MARCH 21, 2019

allows for more targeted identification of the most impactful publications, authors, and topics; reveals the most important competitive strategies; and delivers more valuable insights to share with leadership. Follow this link to request a live demo. Power of Voice 2.0 Want to see Power of Voice 2.0

Big Data 150

Big Data Data Meeting Measurement 150

Onclusive

MARCH 29, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe What do they offer in terms of technical and strategic support? If you’re interested in learning more, seeing a demo or giving Onclusive a try, get in touch with us!

Measurement 195

Measurement How To Analysis Hotels 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. Companies can livestream product how-to demos, webinars, events, company tours, or crowdsourcing of tips and ideas.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

AUGUST 15, 2023

Because they believe if they can show the customer the software in a demo, it will sell itself. When you say “ thought leadership ” what you really need to be doing is demonstrating expertise. Observation: These steps reinforce what B2B marketing and sales organizations should already know. Why do vendors do this?

B2B 144

B2B Study Survey Software 144

Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Typical tools include demos, explainer videos, analogies and metaphors. The IP often reflects the company and team’s DNA. How to explain at a high level depends on what you have.

Technology 177

Technology Comparison Case Study Video 177

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. In addition to crafting one’s personal brand, long-form content also enhances the credibility of the executive and the company.

Case Study 178

Case Study SEO Film Video 178

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

We’ve found that building a CEO’s media presence through some well-placed byline articles and other thought leadership pieces then makes them more attractive for a profile down the road. Plan to communicate in a variety of ways. This recent placement on digital shopping vs. brick and mortar was the result of just such an exchange.

Local 159

Local Pitching Interviews B2B 159

Flack's Revenge

MAY 15, 2015

I learned about new ones, and was able to kick the tires of some that I was curious about during the speed demo portion of the event. AhaBooks, AhaAmplifier – Mitchell Levy of THINKAha (and fellow MSB alum) was on my panel; they offer social-media enabled ebooks, and tools to amplify thought leadership.

Tools 120

Tools eBook Social Media Meeting 120

PRSay

SEPTEMBER 16, 2021

While not all influencer relationships are the same, some require a monetary incentive, free “merch” to unpack and demo and outright costs related to clicks. As organizations continue to embrace the market share and power of influence, communicators trying to reach a younger audience should lean into these opportunities. Smith, M.S. ,

Advertising 179

Advertising Advertising Instagram SEO 179

Cision

SEPTEMBER 23, 2016

“Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking. What will catch your attention? Image via Pixabay.

Technology 120

Technology Pitching Insurance Insurance 120

The Hoyt Organization

FEBRUARY 13, 2025

Videos & Webinars: Use visual formats for procedural demos or expert Q&As. Leverage Thought Leadership People connect more with trusted experts than faceless corporations. Healthcare Storytelling & Thought Leadership Storytelling is a powerful tool for transforming clinical data into relatable narratives.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

NewsWhip

MARCH 19, 2024

These timely insights will provide stakeholders and senior leadership with all the vital information needed to swiftly act while steering the narrative. To chat with a member of our team about the potential of NewsWhip’s Report Builder, head to our demo request page. The overall result?

Report 109

Report Data Financial Web 109

NewsWhip

MARCH 27, 2023

Leaders are consumers too, and they are likely to be reading the news beyond what the comms team is sending to them — sometimes it’s necessary to give them the toplines and sometimes a deeper briefing is needed, but generally the more specific a topic the more likely that leadership is to want to comment.

Data 148

Data Crisis Corporate Crisis Management 148

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

MARCH 1, 2022

Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Cision has cycled through most of its leadership team under the current equity holders. Burrelles proposes short-form video can be used in communications for demos, FAQs, product teasers, and UGC.

Software 150

Software Case Study Advertising Advertising 150

Barokas

SEPTEMBER 28, 2018

Last night, I had the pleasure of attending the Ready Set Raise demo night put on by the Female Founders Alliance. I’m hopeful that we’ll see more organizations like Female Founders Alliance create programs that cultivate and support leadership roles for women. Congrats to these female-founded and female-led companies.

Construction 111

Construction Case Study Mobile Meeting 111

Sword and the Script

OCTOBER 15, 2024

The process included primary and secondary research, including vendor briefings, demos, some hands-on practice, and a survey, “targeting key persona segments, gathering insights into the market perception of the top vendors.” Edelman’s methodology Before diving in, it’s worth noting Edelman included an eight-step methodology in their report.

Report 142

Report Marketing Analysis Tools 142

Shift Communications

JUNE 24, 2016

Brand building advertising campaigns complement thought leadership and new product campaigns very well. Direct response is about creating a measurable behavior, such as buying an item online, scheduling a demo, or filling out a form. Retargeting: Building Awareness. The second use of advertising is a method called retargeting.

Advertising 109

Advertising Advertising Strategy Publicity 109

Deirdre Breakenridge

SEPTEMBER 25, 2017

Recess Fellows are provided a structured work day, demo days, collaboration sessions, and a strong culture that supports the curiosity and experimentation of its members to build their passion project, even if it isn’t a venture-backed startup. Unlike a startup incubator or studio, the program doesn’t take equity from participants.

Writing 171

Writing Journalism Travel Meeting 171

Communications Conversations

NOVEMBER 14, 2019

John Iwata, Page Leadership Chair says: “CCOs are furthest ahead with culture and brand and need growth ahead for commtech and use of digital and data.” I’ve sat in on demos. One of those areas is “CommTech.” ” And, so far, CCOs could use a bit more help in this area. Don’t be afraid to cut bait.

How To 74

How To Tools Construction Technology 74

Critical Mention

OCTOBER 14, 2018

Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. It’s the simplest and hardest thing to own in thought leadership, but the most important. SCHEDULE A DEMO. What’s in AdWeek today? What about Wired or TechCrunch ? So, be your best self.

Leadership 68

Leadership B2C Trends Content Marketing 68

Communications Conversations

JUNE 15, 2020

Again, our age demo is a part of the problem. So, here’s what it seems we need to see more of from companies in terms of longer-term, sustainable change: Create more opportunities for more African Americans in leadership positions. So, I know my opinion is inconsequential compared to that of a person of color.

Company 88

Company Insurance Insurance Local 88

PR 20/20

JUNE 26, 2018

Look for thought leadership across your client and its competition. Monitor and read earned media placements, read leadership’s social updates, and track where those good reads are posted in the start of a media database. Do a product demo. What are the most common questions asked when demoing for prospects?

Industry 58

Industry Insurance Insurance Resources 58

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. Click here to request a demo or to discuss your monitoring needs. The very structure of many workplaces can exacerbate mental health issues. We can help!

Employee 97

Employee Pinterest Resources System 97