5W PR

AUGUST 7, 2020

When it comes to businesses that are looking to pitch and demo their business to the tech industry, look no further than Silicon Valley. The B2B Marketing Exchange event has a goal to empower the community by highlighting all the innovations in the B2B space.

B2C 88

B2C B2B Pitching Conference 88

Cision

AUGUST 31, 2017

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®. The post Getting to Know Cision® Communications Cloud® — with Jay Baer appeared first on Cision.

Communications 0

Communications Measurement Interviews Trends 0

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. While Cision has solidified its position on the market, Prowly reviews online are shining in area where Cision might lack, such as helpful AI features and tailored support for customers.

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Prowly

JANUARY 29, 2025

This way, you can quickly identify negative mentions with huge potential reach or those coming from a given market. PREVENT ANY CRISIS IN ADVANCE Best crisis management tools: all you need to know Let's cut through the marketing talk and look at what these tools actually offer. That's gold for improving your response next time around.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Cision

MAY 23, 2017

Even if you’re not creating a marketing campaign on this scale, The North Face illustrates how a brand can leverage other industries to create an authentic event experience. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1. Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

JUNE 21, 2017

But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. A client is launching a new product in three weeks and they want to be featured in TechCrunch.

Storytelling 329

Storytelling SEO Community Insurance 329

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 190

B2B Company Marketing SEO 190

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. To set up a demo and start using AirPR, click request a demo.

Software 199

Software Analytics Customer Service Comparison 199

ImPRessions - Crenshaw Communications

MARCH 28, 2019

And they should be less focused on marketing jargon — analysts can see right through that — and more focused on the technology. Bring your best demo. After B2B tech companies offer up an overview of their platform, it’s important to walk through and demo it. Given its importance, it’s critical to bring a top demo provider.

Meeting 168

Meeting B2B Technology Resources 168

Critical Mention

OCTOBER 15, 2020

Will you focus more on email marketing or will you shift to more social media campaigns? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Focus on Client Communication. Jessica Pickering.

Tourism 186

Tourism Radio Travel Social Media 186

Onclusive

NOVEMBER 16, 2017

Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Connecting the dots between key brand messages, PR and marketing activities that drive those messages, and the ultimate impact they have on business and revenue indicators is paramount to the future success of the practice of PR.

Media 186

Media Measurement Software Engineering 186

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. There’s an old Salesforce statistic that says B2B marketing spends $150 for every email address it acquires.

Survey 147

Survey Marketing B2B Content Marketing 147

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. If you’re interested in learning more, seeing a demo or giving Onclusive a try, get in touch with us! The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Hotels 370

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Use social media marketing – such as Facebook – to build awareness for your brand.

Branding 246

Branding Brand eBook Leadership 246

5W PR

JANUARY 2, 2025

In-person activations create buzz and position your product in the market. Scale of Events One-on-One Meetings: Personalized meetings with media allow for tailored messaging, real-time product demos, and in-depth conversations. Events allow you to introduce your brand, foster loyalty, and set the stage for future partnerships.

Product Launch 78

Product Launch Strategy Publicity Retail 78

Flack's Revenge

JUNE 1, 2017

I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable, was formerly CMO of Tanium, a Partner at a16z, and CMO of Coverity, so she’s got very legit enterprise marketing chops! How to stand apart?

Enterprise 166

Enterprise Software Technology Marketing 166

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Good marketing makes the company look smart. Great marketing makes the customer feel smart. — The best marketing doesn’t feel like marketing. — SCHEDULE A DEMO.

Communications 158

Communications Radio Sports Social Media 158

Onclusive

MARCH 29, 2018

Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. Using a variety of analytics, AI-driven insights and social metrics can help you map influence across social platforms and identify patterns with the key players in your market.

Software 207

Software Analytics Trends Measurement 207

Agility PR Solutions

JANUARY 15, 2023

In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything. What once was the latest marketing trend has now become a marketing staple. Video is an integral part of the buying journey for consumers in the digital world. That’s right. And it’s not hard to see why.

Storytelling 153

Storytelling Video Trends Consumer 153

Critical Mention

MAY 12, 2021

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Flack's Revenge

JANUARY 17, 2019

The demos were pretty incredible (you can check them out in the video link above). It sounded like a big, scary number with vast implications for the global labor market and living standards. AI and bots power a growing number of marketing tasks. They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,

Insurance 234

Insurance Insurance Privacy Interviews 234

Critical Mention

FEBRUARY 4, 2020

Golin provides effective solutions and reaches diverse global markets to best represent brands. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Finn Partners is a global integrated marketing agency that provides lasting results to its clients. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Critical Mention

NOVEMBER 20, 2020

With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica Pickering.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

MAY 17, 2019

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. SCHEDULE A DEMO.

B2B 113

B2B Marketing SEO Mobile 113

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

Trade Shows 125

Trade Shows B2B Marketing Conference 125

Onclusive

DECEMBER 16, 2020

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

MARCH 21, 2019

This gives us the best understanding of the media landscape, and actionable insights around how our earned media coverage is increasing brand equity, category development, and market awareness – in terms that actually mean something”. Follow this link to request a live demo. Want to see Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Flack's Revenge

OCTOBER 11, 2017

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. Victoria Desemone , Moca Marketing. It is the third time I am participating, and am thrilled that Neal Schaffer and Brian Mahony invited me back (see my cheat sheet from last year ). It looks like it will be another great event.

Tools 149

Tools Leadership Technology Social Media 149

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Reporting structure (e.g. who and how often). Setting goals aligned with communications objectives.

Agency 51

Agency Measurement Resources Report 51