Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.

B2B 180

B2B Marketing Survey Study 180

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Software Engineering 186

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue). million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Shift Communications

FEBRUARY 18, 2020

More and more marketing leaders are being called on to adopt revenue marketing. Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. WHAT’S MEASURABLE. Through Google Analytics, SHIFT measures website traffic referrals from earned media placements.

Measurement 107

Measurement How To Analytics Marketing 107

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. It remains the primary content distribution channel for marketers. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. When to use Facebook for B2B marketing. New and useful Facebook features for B2B PR and marketing.

B2B 344

B2B Facebook LinkedIn Small Business 344

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget. Reporting structure (e.g. who and how often).

Agency 51

Agency Measurement Resources Report 51

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. To set up a demo and start using AirPR, click request a demo.

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 225

Big Data Data Meeting Measurement 225

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. While Cision has solidified its position on the market, Prowly reviews online are shining in area where Cision might lack, such as helpful AI features and tailored support for customers.

Comparison 104

Comparison Software Tools Analytics 104

Prowly

JANUARY 29, 2025

This way, you can quickly identify negative mentions with huge potential reach or those coming from a given market. PREVENT ANY CRISIS IN ADVANCE Best crisis management tools: all you need to know Let's cut through the marketing talk and look at what these tools actually offer. That's gold for improving your response next time around.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Use social media marketing – such as Facebook – to build awareness for your brand.

Brand 246

Brand Branding eBook Leadership 246

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives. Lona Therrien.

Media 195

Media Software Analytics Measurement 195

Onclusive

MARCH 29, 2018

Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. Using a variety of analytics, AI-driven insights and social metrics can help you map influence across social platforms and identify patterns with the key players in your market.

Software 207

Software Analytics Trends Measurement 207

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue). million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. 2% said none of the above.

Measurement 87

Measurement Survey Web Software 87

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Responsibilities.

Software 150

Software Analytics Measurement Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Responsibilities.

Software 150

Software Analytics Measurement Data 150

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

OCTOBER 3, 2016

How can what was measured last month be used to guide strategy for the following month? Based on unbiased, third-party reviews, Cision earned the highest overall satisfaction score and the highest overall market presence score out of the 24 considered products in G2 Crowd’s Media Monitoring Software scoring grid.

Software 0

Software Comparison Media System 0

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market. The post Investor Relations: Your Earnings Are Out, Now What? appeared first on AirPR.

Software 150

Software Financial Measurement Report 150

Waxing UnLyrical

OCTOBER 21, 2011

Don recently published an ebook on picking the right monitoring tool for successful measurement and he graciously joined the chat to discuss what we should—and should not—do when faced with picking a tool. Well, as Don points out, picking the tool first limits you to what the tool can measure—which might not be what you should be measuring.

Measurement 81

Measurement Tools eBook Analysis 81

Communications Conversations

NOVEMBER 10, 2014

I started by asking for a demo of a tool called “ Wordsmith.” And this is where my demo comes in. It’s worth a look as a time- and cost-saving measure. Technology Tools content marketing content strategy wordsmith wordsmith content wordsmith content marketing wordsmith robot'

Corporate 146

Corporate Communications Tools Content Marketing 146

Sword and the Script

AUGUST 4, 2020

As such many of the PR tech vendors have brought features to the market for this purpose. Talkwalker characterized the product as “social measurement and audience insights software.” Many PR tech vendors do no t offer web-based demos in preference to a sales demo. At the same time, the words vendors use have shifted.

Media Relations 179

Media Relations Media Print Software 179

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 150

Big Data Data Meeting Measurement 150

Flack's Revenge

JANUARY 19, 2017

In addition to two great demos, the event featured a panel that discussed UI design. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field. Jeff Sauro and Measuring U. Tom Tullis, author of Measuring the User Experience will be speaking.

Enterprise 120

Enterprise Resources Software Privacy 120

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

APRIL 25, 2015

Get our free “Outside-The-Box Content Marketing for PR” white paper now! During this conversation, consider including a call to action for listeners to visit your site for a demo of the product. Measure your results. Measurement can often be the toughest part of any content marketing campaign.

Film 120

Film Content Marketing Analytics Twitter 120

Prowly

APRIL 2, 2025

REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. Product managers need to measure the success of this release. Use the Article keywords filter to track particular trends or topics (such as Automotive market). Added value.

Examples 104

Examples Automotive Media Print 104

Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. Because so many marketing tactics rely on it!

Analytics 105

Analytics Data Trends Marketing 105

Flack's Revenge

JANUARY 19, 2017

In addition to two great demos, the event featured a panel that discussed UI design. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field. Jeff Sauro and Measuring U. Tom Tullis, author of Measuring the User Experience will be speaking.

Enterprise 120

Enterprise Resources Software Privacy 120

Critical Mention

OCTOBER 25, 2021

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. SCHEDULE A DEMO. The post Succession Season Premiere: What Was All That Media Monitoring Talk About?

Media 162

Media Fashion Television Radio 162

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92