Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Use social media marketing – such as Facebook – to build awareness for your brand.

Branding 246

Branding Brand eBook Leadership 246

Onclusive

NOVEMBER 16, 2017

Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Interested in an AirPR demo ? Email us: Demo@AirPR.com. On the other hand, AirPR focuses on the KPIs that matter to the C-suite.

Media 186

Media Measurement Software Engineering 186

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Critical Mention

FEBRUARY 4, 2020

Golin provides effective solutions and reaches diverse global markets to best represent brands. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Finn Partners is a global integrated marketing agency that provides lasting results to its clients. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Take in demos, attend conferences.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Responsibilities. Skills/Attributes. About Onclusive.

Software 150

Software Analytics Measurement Data 150

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Responsibilities. Skills/Attributes. About Onclusive.

Software 150

Software Analytics Measurement Data 150

Marketwired

MARCH 1, 2016

At a recent PRSA International Conference, which was well-attended by Marketwired’s target audience – PR, marketing and communication pros – we wanted to raise awareness, pique interest and drive traffic to our booth. In fact, a few participated on a panel discussion we hosted on visual storytelling.

Pitching 153

Pitching Media Conference Storytelling 153

Shift Communications

FEBRUARY 18, 2020

More and more marketing leaders are being called on to adopt revenue marketing. A resulting strategy could be to pivot the storytelling focus to women’s magazines to support sales. The post How to Measure PR in Revenue Marketing appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

Measurement 107

Measurement How To Analytics Marketing 107

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Perfect the Art of Storytelling. SCHEDULE A DEMO. Senior Marketing Manager, Critical Mention.

Branding 126

Branding Brand Storytelling Analytics 126

Offleash

APRIL 1, 2025

For over a decade, weve gone all in with AI companies working at the forefront of innovation, helping them communicate with clarity, stand out in the market, and lead industry conversations. Its the same mindset our clients brought to the conference, and the kind of bold storytelling Offleash champions every day.

Energy 69

Energy Conference Healthcare Construction 69

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand. Until next time! Critical Mention.

Storytelling 66

Storytelling B2B Trends Examples 66

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. It’s pure storytelling. Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s become much more one-way in the form of “content marketing.”

Social Media 88

Social Media Customer Service Marketing Pinterest 88

The Hoyt Organization

FEBRUARY 13, 2025

Videos & Webinars: Use visual formats for procedural demos or expert Q&As. Pro Tip: Build Your Brand with Effective Storytelling. Healthcare Storytelling & Thought Leadership Storytelling is a powerful tool for transforming clinical data into relatable narratives. product recalls or data breaches).

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Flack's Revenge

FEBRUARY 3, 2021

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. Or perhaps the vendor has gone on to conquer new markets and launch different offerings – then, the original IP may be less relevant. Typical tools include demos, explainer videos, analogies and metaphors.

Technology 177

Technology Comparison Case Study Video 177

Presspage

OCTOBER 6, 2017

We spoke with Angelo Harms, Digital Marketing Manager at Curacao Tourist Board about his role and responsibilities and the results they have achieved by using PressPage to tell the ‘Curacao story’ Promoting the beautiful destination Although Curacao is a well known holiday destination, there is always work to be done.

Tourism 122

Tourism SEO Storytelling Social Media 122

Cision

NOVEMBER 19, 2015

’ Then, set a clear distinction between a business goal and a marketing goal. For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Instead of storytelling… execute by STORYDOING. And guess what? It’s working.

Viral 120

Viral Content Marketing Consumer Social Media 120

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel.

How To 145

How To Content Marketing Banking Advertising 145

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

OCTOBER 9, 2019

Use Social Media for Storytelling. Nevertheless, social media marketing success is possible so long as you persist brand growth and engagement through consistency, patience and relevancy. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Social Media 75

Social Media Marketing Media Instagram 75

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. I saw five demos, and they were all interesting.

Journalism 120

Journalism Local Data Mobile 120

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Video 109

Video How To Education YouTube 109

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 110

Case Study Marketing Study Content Marketing 110

Critical Mention

JULY 31, 2019

Increasingly, organizations are integrating their PR and marketing departments. Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing has typically owned SEO inside organizations, but PR can play a significant role.

Marketing 68

Marketing SEO Guidelines eBook 68

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Controlling the narrative is essential to PR and marketing.

Trends 106

Trends Social Media YouTube Storytelling 106

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America .

Radio 92

Radio Television Social Media Sports 92

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests). in Marketing and a B.S. TechCalendar. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Put a twist on the traditional product demo with a series of how-to snaps. Although most people associate Snapchat product demos with makeup, there are many other products that work well on the platform. With its use of stickers and filters and other creative tools, Snapchat is considered most useful for B2C marketers.

Video 120

Video B2B B2C Survey 120

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. They “think like marketers” in terms of how to prove ROI to the C-suite. Is the goal of throwing an industry event to secure at least 10 demo sign-ups?

Measurement 137

Measurement Analytics Data Conference 137

Critical Mention

JUNE 24, 2018

I also have an MBA, and my first entrepreneurial venture was to launch my own marketing and PR firm. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. You need to be in tune with the market to remain relevant.

Storytelling 106

Storytelling Technology Course Privacy 106

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Branding 78

Branding Brand Storytelling Software 78

Beyond PR

MAY 23, 2017

Even if you’re not creating a marketing campaign on this scale, The North Face illustrates how a brand can leverage other industries to create an authentic event experience. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1. Know Your Audience. About Erienne Muldoon.

Industry 76

Industry Trade Shows Marketing Film 76

Critical Mention

APRIL 30, 2019

When you’re creating an editorial calendar as a content marketer, it can often be challenging to put a fresh spin on evergreen content. Storytelling is a powerful form of communication with science to back it up. SCHEDULE A DEMO. Tell, don’t sell. Apart from writing, Mary is passionate about hiking and gaming.

Industry 87

Industry How To Writing Content Marketing 87

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. I always remind clients it’s about storytelling. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Assess your marketing maturity? Identify untapped markets? Great content has the power to do that.

B2B 143

B2B Trends Video Course 143