Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Software Engineering 186

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. After a crisis and once you have established takeaways, adjust your protocols and measurements for the future.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? Apply critical thinking before fulfilling the “ask”.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 225

Big Data Data Meeting Measurement 225

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. To set up a demo and start using AirPR, click request a demo. AirPR was named a High Performer based on receiving a high customer satisfaction score and having a small market presence.

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

FEBRUARY 17, 2021

Today we’re reviewing the next steps after choosing an agency partner: onboarding your account team, establishing the optimal scope and budget, setting goals, measuring and reporting on KPIs, and creating structures for an ongoing review and planning cycle. Measuring and reporting on metrics that matter. Will there be weekly check-ins?

Agency 51

Agency Measurement Resources Report 51

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Pair that with ongoing budget limitations, reaching out to people and curating perfect media lists, along with having the constant need to measure ROI, and you've got yourself a ticking bomb.

Comparison 104

Comparison Software Tools Analytics 104

Prowly

JANUARY 29, 2025

Whatever feels slightly annoying during a calm demo will become a major headache during an actual crisis. Create a mini crisis simulation. Test how the alerts work. Try generating a quick report. See how long it takes to set up a monitoring dashboard. Quick reality check: no tool is perfect. Each one has its quirks and missing features.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 87

Measurement Survey Web Software 87

Onclusive

OCTOBER 7, 2021

Request Demo. Improve your campaign effectiveness After you click “send” and your campaign goes out, you’ll want to measure its effectiveness—and to go one step further, use this information to continuously optimize your targeting, outreach and media relations strategies. Media Outreach Best Practices.

Media 195

Media Pitching Tools Resources 195

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Only then can you promote the right media across social and other platforms in order to better reach your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Think about that for a moment: 1 in 5 never responded to a demo request at all.

B2B 179

B2B Marketing Survey Study 179

Onclusive

OCTOBER 3, 2017

Setting benchmarks and measurements to gauge success in your brand awareness efforts will help you report back to the C-Suite. Schedule a demo of AirPR to see how you can monitor the success of your content and tie it back to sales conversions and ROI. But it all starts with creating differentiated content and telling a great story.

Brand 246

Brand Branding eBook Leadership 246

Onclusive

DECEMBER 16, 2020

PR measurement that identifies the most impactful content and optimizes content quality will grow in importance, and more advanced analytics tools will help determine strategic investment decisions. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Onclusive

MARCH 29, 2018

PR and marketing need a level change in measurement. To learn more about AirPR’s software solutions, click here to request a demo today. PR analytics tools today provide data visualization features that can graphically show you where important business outcome metrics spike, so you can correlate those with other business events.

Software 207

Software Analytics Trends Measurement 207

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Responsibilities.

Software 150

Software Analytics Measurement Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Responsibilities.

Software 150

Software Analytics Measurement Data 150

Waxing UnLyrical

OCTOBER 21, 2011

Don recently published an ebook on picking the right monitoring tool for successful measurement and he graciously joined the chat to discuss what we should—and should not—do when faced with picking a tool. Well, as Don points out, picking the tool first limits you to what the tool can measure—which might not be what you should be measuring.

Measurement 81

Measurement Tools eBook Analysis 81

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. Utilizing AI and insights-driven technologies can now aid in determining the right messages, measure the audience of their earnings news and build reports to advise on future messaging. appeared first on AirPR.

Software 150

Software Financial Measurement Report 150

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after. Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Onclusive

OCTOBER 10, 2017

In our latest release of the AirPR Analyst platform, we continue to provide monitoring, measurement and reporting in an automated, digestible format, now with even more AI-driven insights and Trends TM. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

Software 207

Software Analysis Comparison Trends 207

Cision

OCTOBER 3, 2016

How can what was measured last month be used to guide strategy for the following month? Learn how to improve your media monitoring with Cision’s best-in-class solution and request a demo here. When monitoring what’s important to your brand, don’t forget to analyze the data and look deeper. What do the trends and themes mean?

Software 0

Software Comparison Media System 0

Prowly

MARCH 12, 2025

REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? Luckily, you don't have to take these measurements yourself ; creating a readership estimate comparison would take you a few afternoons. REQUEST A PRINT MONITORING DEMO The post How to Use Print Media Monitoring in Your PR Strategy appeared first on Prowly.

Print 104

Print Strategy How To Newspapers 104

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” I’ve previously looked Notified and was impressed ( see this briefing ).

Media Relations 178

Media Relations Media Print Software 178

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 150

Big Data Data Meeting Measurement 150

Flack's Revenge

JANUARY 19, 2017

In addition to two great demos, the event featured a panel that discussed UI design. Jeff Sauro and Measuring U. Tom Tullis, author of Measuring the User Experience will be speaking. Tom Tullis, author of Measuring the User Experience will be speaking. No NYETM would be complete without great vendor demos.

Enterprise 120

Enterprise Resources Software Privacy 120

Flack's Revenge

JANUARY 19, 2017

In addition to two great demos, the event featured a panel that discussed UI design. Jeff Sauro and Measuring U. Tom Tullis, author of Measuring the User Experience will be speaking. Tom Tullis, author of Measuring the User Experience will be speaking. No NYETM would be complete without great vendor demos.

Enterprise 120

Enterprise Resources Software Privacy 120

Communications Conversations

NOVEMBER 10, 2014

I started by asking for a demo of a tool called “ Wordsmith.” And this is where my demo comes in. It’s worth a look as a time- and cost-saving measure. Are robots going to steal communications jobs? ARE ROBOTS TAKING OVER THE WORLD? After I calmed down a bit, I decided to look into this a bit more for myself.

Corporate 146

Corporate Communications Tools Content Marketing 146

Cision

APRIL 25, 2015

During this conversation, consider including a call to action for listeners to visit your site for a demo of the product. Measure your results. Measurement can often be the toughest part of any content marketing campaign. How many people heard the CTA during and asked for a demo? How many people downloaded the podcast?

Film 120

Film Content Marketing Analytics Twitter 120