Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Onclusive

OCTOBER 10, 2017

In our latest release of the AirPR Analyst platform, we continue to provide monitoring, measurement and reporting in an automated, digestible format, now with even more AI-driven insights and Trends TM. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

Software 207

Software Analysis Comparison Trends 207

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. Which authors are writing about that topic. To see AirPR’s Research Trends TM in action, request a demo of AirPR today.

Branding 170

Branding Brand How To Trends 170

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” I’ve previously looked Notified and was impressed ( see this briefing ).

Media Relations 179

Media Relations Media Print Software 179

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. During this conversation, consider including a call to action for listeners to visit your site for a demo of the product. Measure your results. Measurement can often be the toughest part of any content marketing campaign.

Film 120

Film Content Marketing Analytics Twitter 120

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Cision

SEPTEMBER 9, 2016

When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. Looking to entice a journalist to cover your news?

Infographics 120

Infographics Guidelines Creativity Pitching 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. Content shapes a personal brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

NOVEMBER 2, 2021

Use the opportunity to highlight how you can enhance the customer’s experience and how you’ll ensure no other customer goes through that same experience because of the measures you will start to take place thanks to their feedback. SCHEDULE A DEMO. Chance to showcase upcoming improvements. Priscilla Osorio.

Sports 141

Sports Facebook Writing Branding 141

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. Measure your results. SCHEDULE A DEMO.

Content Marketing 128

Content Marketing How To Marketing B2B 128

The Hoyt Organization

FEBRUARY 13, 2025

Measurable: Track media mentions, conversions, or patient event attendance. Helpful primer: How to Write a Press Release That Gets Noticed 2. Videos & Webinars: Use visual formats for procedural demos or expert Q&As. Achievable: Consider available budget, resources, and timeline. brand growth, improved patient outcomes).

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. So, all things considered, DA is a pretty good measure of quality, in my experience. Register for a demo? Digiday : 79. Do they subscribe?

Google 156

Google Banking Engineering Web 156

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years.

Interviews 104

Interviews Content Marketing Writing Journalism 104

NewsWhip

SEPTEMBER 11, 2020

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. If you’d like to add engagement data into your author insights, contact us today or request a demo. Natalie Calvo | BCW Global.

Data 120

Data Media Instagram Crisis 120

Wadds Inc.

NOVEMBER 11, 2023

They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell. Demos suggests that traditional linear career ladders could disappear. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

Contently - Strategy

DECEMBER 1, 2022

Write a company mission statement based on your findings. Write your one-liner. Last but not least, you’ll want to write a paragraph or two that describes your company. Consider this a living, breathing document that needs to be measured by impact on revenue and revised if it’s not working well.

Strategy 131

Strategy Branding Brand How To 131

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. To start, you’ll need to make sure you are writing with voice search in mind. SCHEDULE A DEMO.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. To be a successful marketer, you must be able to measure your strategies. SCHEDULE A DEMO. Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

JANUARY 9, 2024

Schedule a demo during lunch and invite the whole team to attend so you can double up as professional development. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. PR measurement evangelist Mark Weiner passed in December. In remembrance. Mark was 68.

Branding 172

Branding Brand Reddit Pitching 172

Critical Mention

MAY 7, 2019

For example: “How do you measure your company’s success?” versus “Do you measure your company’s success?” She is often invited to speak at public marketing and tech events and to write stories for blogs, such as UK Writing service. SCHEDULE A DEMO. Stand-out language is key.

Measurement 81

Measurement Writing Education Blogging 81

Critical Mention

MAY 21, 2020

Season updates, team safety measures and athlete health coverage are already being shared through online news sites. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Sports 111

Sports Social Media Media Groups 111

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 130

Software Tools Publicity System 130

Critical Mention

MAY 7, 2019

For example: “How do you measure your company’s success?” versus “Do you measure your company’s success?” She is often invited to speak at public marketing and tech events and to write stories for blogs, such as UK Writing service. SCHEDULE A DEMO. Stand-out language is key.

Measurement 79

Measurement Writing Education Marketing 79

NewsWhip

OCTOBER 21, 2020

Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. . Our tools won’t tell communicators precisely how to respond, or journalists precisely what to write about.

Crisis 158

Crisis Reddit Reputation Tools 158

Burrelles Fresh Ideas

JANUARY 30, 2024

When I am writing or editing others’ work, I personally use Grammarly Premium. When I am writing or editing others’ work, I personally use Grammarly Premium. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it.

Ethics 97

Ethics Crisis Transportation Airlines 97

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Social Media 75

Critical Mention

SEPTEMBER 3, 2019

A great way to start is to brainstorm ways to measure up to your competition. You can use these metrics to measure and report ROI. Take a peek into how you can transform your business by testing out our free, custom demo. SCHEDULE A DEMO. Leverage Multiple Media Channels. Access to Analytics. Priscilla Osorio.

Strategy 75

Strategy Media Analytics Radio 75

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Click here to request a demo or to discuss your monitoring needs. And this year was no exception. We can help!

Pitching 96

Pitching Print Report Measurement 96

Cision

OCTOBER 20, 2016

Either we are great writers or story pitchers or we excel in maximizing the distribution of stories and measuring their impact. My hobbies outside of work include…reading and writing. Request a demo now to see how Cision can help. I think too often as practitioners we rely on one of those skills over the others.

Television 120

Television Public Affairs Pitching Healthcare 120

Critical Mention

APRIL 5, 2019

How do I measure its success? Real-time media monitoring and analysis tools assist your team in measuring your content marketing efforts by tracking how often your brand’s mentioned online and what your audience is saying. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Sword and the Script

APRIL 29, 2017

Marketing Charts , whose graphic is presented nearby, noted in an analysis of the survey that other studies also typically find these channels are among the most difficult to measure. Similarly, an often overlooked but simple way to start measuring content results is to systematically ask, “How did you hear about us?”.

Marketing 74

Marketing Measurement Content Marketing Survey 74

Critical Mention

JULY 24, 2018

To counteract this notion, a lot of PR departments are now measuring their results and calculating ROI which is helping bridge the gap, but there’s still a long way to go. Amplifying and measuring results. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Marketing 76

Marketing Measurement Financial Writing 76

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

APRIL 2, 2019

Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. SCHEDULE A DEMO. Wappalyzer. This free tool identifies what software your competitors are using. SimilarWeb. Until next time! Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. I write back, saying yes, I would like to do an interview with So-And-So. Sometimes, they could be writing/managing completely different properties. By now, everyone is some kind of social media “expert.” So what’s new about you ?

Pitching 111

Pitching Facebook Twitter Interviews 111