Sword and the Script

FEBRUARY 25, 2025

We wont give customers a price range unless they agree to a demo with a sales rep and answer an uncomfortable number of penetrating discovery questions first; this demands trust before we’ve earned it. We dont want to admit mistakes, or defeats, or failures because we are afraid of what people will think.

B2B 141

B2B Marketing Content Marketing Storytelling 141

Cision

MAY 13, 2016

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. Do your homework.

Pitching 120

Pitching How To Sports Web 120

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness. Request Demo. Media Outreach Best Practices.

Media 195

Media Pitching Tools Resources 195

Cision

FEBRUARY 19, 2016

In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Familiarize yourself with the specifics of the journalist’s coverage as well as the product or story that you are pitching.

Pitching 120

Pitching How To Trade Shows Case Study 120

Cision

FEBRUARY 12, 2016

She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. What advice do you have for PR professionals trying to pitch you? And definitely don’t call my cell phone to pitch. Do you accept pitches via social media? Do not call.

Pitching 120

Pitching Internal International Mobile 120

Cision

MARCH 18, 2016

We asked him to share some advice on how to pitch him, and he’s given some great tips below. How do you prefer to receive pitches? Can you be pitched via these channels? To experience the Cision Media Database first hand, request a demo here. . I like to receive story ideas via email. What will catch your attention?

Pitching 120

Pitching How To Travel Writing 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. Here are eight tips to help get your pitch heard by TV bookers and producers. . Whatever you do, don’t deliver your pitch right before a news show goes on the air or starts taping. Can you do a demo?

Print 245

Print Pitching Television Newspapers 245

Cision

FEBRUARY 26, 2016

However, a pitch that has grammatical errors or is presumptuous can dissuade journalists. While industry trends can change frequently in Hollywood, give reporters as much lead time as possible when pitching. Understand that journalists have multiple obligations and cater pitches to specific topics. Image via Pixabay.

Pitching 120

Pitching Television How To Film 120

Onclusive

JUNE 9, 2021

A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. Ask these questions to evaluate your PR campaign effectiveness: What were the results of the PR campaign?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

AUGUST 12, 2016

To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Here’s a few tips we’ve compiled for pitching USA Today. National appeal is the single most important quality in a successful USA Today pitch. Offer access and exclusives.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Cision

SEPTEMBER 2, 2016

How do you prefer to receive pitches? We prefer to receive pitches via email, as our schedule is so erratic with working and media events. Twitter is a huge generator of interaction for us, and we are happy to be pitched via these channels. To experience the Cision Media Database first hand, request a demo here. .

Pitching 120

Pitching Blogging Travel System 120

Cision

OCTOBER 14, 2016

In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it. To experience the Cision Media Database first hand, request a demo here. .

Pitching 120

Pitching Telecommunications Trends Technology 120

Cision

SEPTEMBER 30, 2016

We’ve got tips from Dao on what and how to pitch tasty treats and stories. How do you prefer to receive pitches? Followups and calls will be made if there’s interest, but I should be able to tell what your pitch is within seconds of opening your initial email. What is your specialty? To my work email only.

Pitching 120

Pitching Travel Trends Print 120

Cision

AUGUST 26, 2016

So how do you impress this veteran when you send a pitch to his inbox? I prefer to receive pitches which relate directly to this energy focus. Follow up on your pitches and stories so we can cultivate a working relationship. How do you prefer to receive pitches? Can you be pitched via these channels? Why/ Why not?

Pitching 120

Pitching Agriculture Report Energy 120

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? We’ll listen to any pitch that comes our way, but we want those pitching us to understand that this is no longer just a hobby for us, but a business as well.

Pitching 120

Pitching Instagram Viral YouTube 120

Cision

SEPTEMBER 23, 2016

How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them. I especially prefer story pitches where an end user of the technology (i.e. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome.

Technology 120

Technology Pitching Insurance Insurance 120

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Data 370

Melissa Agnes

SEPTEMBER 3, 2014

Don’t just pitch the idea quickly during your weekly meeting. In order to win them over and successfully pitch the concept, in my experience, it’s all about knowing your audience and finding the right approach. If you find yourself in this situation, here are some strategies to consider. 1) Prepare a presentation.

Crisis 243

Crisis How To Crisis Management Case Study 243

Flack's Revenge

JANUARY 17, 2019

The demos were pretty incredible (you can check them out in the video link above). Can we expect an army of PR writing and pitching flack-bots any time soon? Sure, you might have algorithm-generated crappy news stories, and someday bots to deliver crappy PR pitches, maybe even to other algorithms. And the result will be?

Insurance 234

Insurance Insurance Privacy Interviews 234

Prowly

JANUARY 29, 2025

Whatever feels slightly annoying during a calm demo will become a major headache during an actual crisis. Then be brutally honest about what you actually need versus what just sounds cool in a sales pitch. Create a mini crisis simulation. Test how the alerts work. Try generating a quick report. Quick reality check: no tool is perfect.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? Watch the Facebook Live event or scan the session’s top takeaways below.

Storytelling 329

Storytelling SEO Community Insurance 329

Sword and the Script

APRIL 4, 2023

The point is, a regular readers know, I’ve spent a lot of time interviewing technologists, watching the tech being demo-ed and generally thinking about PR technology — all in an effort to distill the buzzwords and explain what this means for PR pros. AI has been a big part of that (see AI in PR tech for a neatly organized list).

Publicity 214

Publicity Software Fashion YouTube 214

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. Four reasons: For sales pitches. Sales Pitches. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Onclusive

OCTOBER 4, 2021

Request Demo. The next step is to break through the noise to get their attention and put a pitch in front of them that they cannot ignore. Learn more about Onclusive’s media database or request a demo today. Highly Curated Author Profiles.

Industry 195

Industry Media Reputation Report 195

Critical Mention

MAY 12, 2021

Not only is paywalled content an issue for the many communications professionals trying to track their earned media, it is also a roadblock for PR pros trying to send pitches to authors at top tier outlets. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Radio 174

Radio Sports Journalism Analytics 174

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Twitter Interviews 111

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

Pitching 104

Pitching Consumer Trends Viral 104

Onclusive

JANUARY 5, 2021

It allows you to not only develop compelling outreach strategies, but also create more impactful pitch lists and target media lists. With a powerful integration of media monitoring, measurement, PR analytics, media database and newswire distribution, Onclusive is the most complete platform in the business.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Flack's Revenge

MARCH 16, 2016

Work-bench Associate Vipin Chamakkla guided the conversation, to help attendees get answers to questions about seed investor “appetites”, pitching preferences, etc. A portfolio example is Replicated , which was on the evening’s demo roster (see the end of this post). What is the best way to pitch seed investors?

Enterprise 120

Enterprise Pitching Software Mobile 120

Sword and the Script

AUGUST 4, 2020

Many PR tech vendors do no t offer web-based demos in preference to a sales demo. c) What makes a great pitch? PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Notified is offering a 30-minute on-demand product demonstration.

Media Relations 178

Media Relations Media Print Software 178

Prowly

FEBRUARY 25, 2025

Here are some of the most important features you should know about: A media database with over a million contacts AI press release creator AI email pitching assistant Email analytics Media monitoring and reporting Social media listening Online newsroom The main difference is in the pricing.

Tools 104

Tools Software Enterprise Crisis Management 104

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Allow time for lots of demos, if appropriate and make key company spokespeople available at a moment’s notice. Your story will be more likely to stand out in the vast CES ocean of tech talk if you cut the jargon, strip out tired buzzwords, and focus on the human factor when pitching it to media and analysts. Master the message.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Sword and the Script

JANUARY 9, 2024

Schedule a demo during lunch and invite the whole team to attend so you can double up as professional development. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. Content picks Pitch results. Tried and true pitching tips. An obituary is published here.

Brand 172

Brand Branding Reddit Pitching 172

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

This means keeping media lists up to date, drafting pitches, follow-up notes and press releases and organizing all other pertinent information so a tight schedule of targeted outreach is maintained. ” The spokesperson is untested, the product is in beta, or the pitch hasn’t matured.

Local 159

Local Pitching Interviews B2B 159

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. Results: Pitches that hit home, better PR outcomes, stronger journalist relationships. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70