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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. Goodbye, Burrelles Burrelles bids farewell to print media monitoring and shutters a 140-year-old business perhaps the oldest vendor in the history of the PR profession. was changing my profession. This blog was a means to figure it all out.

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7 Best Prowly Alternatives to Try in 2025

Prowly

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Media database with 700k+ contacts Pitching tool with AI email writing Podcast outreach tool Broken link building tool Who is it best for? We get it, finding the perfect PR tool can be overwhelming.

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A New Way to Make Media Briefings More Engaging (w/ Examples)

Prowly

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. Proof of progress.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand.

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Media Monitoring: How to Plan, Execute and Engage

Cision

For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” A print mention is different from a broadcast mention, which is different from a social media mention, and so on. Learn how the Cision Communications Cloud can take your media monitoring to the next level by requesting a demo here.

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Introducing New Cision PR Edition Upgrades!

Cision

With the new Influencer Streams, you can monitor and engage influencers in real time, find out what contacts are writing about right now and see who they’re interacting with on social. Take a demo today! Influencer Search: Influencers are everywhere, but not all of them are the right fit for your campaign.

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