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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. Publication reputation and consumer behavior.

Consumer 370
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Best PR Crisis Management Software Comparison: 6 Options to Consider

Prowly

Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?

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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

Ethan McCarty, Global Head of Employee and Innovation Communications for Bloomberg LP, recently related a powerful example from his IBM days: “We were able to pepper some of those blog entries and and Twitter posts from IBM’s internal industry experts with links to request a demo,” says McCarty.

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Get Ahead With the Most Current Media Database in the Industry

Onclusive

Request Demo. Then we confirm which of them are full-time, active journalists with recent contributions to reputable publications. You can also target the most relevant authors by topic, bio, audience location, primary publication, outlet reputation, article sentiment and more. Highly Curated Author Profiles.

Industry 195
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Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

Brands can commit to conducting a Q&A or demo on Facebook Live once a week, which is a brilliant way to increase video content and repurpose it on all social channels. Facebook Live videos can be republished on YouTube or LinkedIn, and edited for shorter clips to post on Twitter. Customer service and customer sentiment .

B2B 344
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 195
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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Can't miss out on print coverage if you want to build a high brand reputation and credibility. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? Reputation management Let's say a CEO of your company gives a controversial interview. For the sake of clarity, I'll state the obvious.

Print 104