Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

The Hoyt Organization

FEBRUARY 13, 2025

Helpful primer: How to Write a Press Release That Gets Noticed 2. Videos & Webinars: Use visual formats for procedural demos or expert Q&As. Pro Tip: Build Your Brand with Effective Storytelling. Relevant: Align with broader organizational goals (e.g., brand growth, improved patient outcomes).

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Critical Mention

FEBRUARY 25, 2022

Perfect the Art of Storytelling. One of the key components every successful brand has is excellent storytelling. Powerful storytelling builds your brand’s credibility and helps form meaningful connections with prospects and clients. SCHEDULE A DEMO. Priscilla Osorio. Priscilla Osorio.

Branding 126

Branding Brand Storytelling Analytics 126

Marketwired

FEBRUARY 23, 2016

Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. social shares, blog sign ups, whitepaper downloads, demo requests).

Tools 125

Tools Analytics Software B2C 125

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. I saw five demos, and they were all interesting.

Journalism 120

Journalism Local Data Mobile 120

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. To define further, conversions are anything that is important to you (i.e., business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

APRIL 30, 2019

Beyond writing about trending, newsworthy topics from Google News or refreshing your blogs for the current year, it’s challenging to keep writing about topics related to your industry if you’re not in a “sexy” industry like entertainment. When you write, always keep your audience in mind. .

Industry 87

Industry How To Writing Content Marketing 87

Critical Mention

NOVEMBER 9, 2018

In 2019, analytics will continue to drive brand storytelling, control and promotion. With a background writing for hi-tech startups, she is always willing and ready to learn about the next great advancement in the digital landscape. SCHEDULE A DEMO. So, we’ve listed five trends to look out for this coming year!

Trends 106

Trends Social Media YouTube Storytelling 106

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Also, 88% of PR specialists report they feel the future is in digital storytelling. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. How to End a Press Release.

How To 105

How To Writing Video Fashion 105

Critical Mention

APRIL 30, 2019

Beyond writing about trending, newsworthy topics from Google News or refreshing your blogs for the current year, it’s challenging to keep writing about topics related to your industry if you’re not in a “sexy” industry like entertainment. When you write, always keep your audience in mind. .

Industry 73

Industry How To Writing Content Marketing 73

Critical Mention

OCTOBER 9, 2019

Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Use Social Media for Storytelling. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

NOVEMBER 6, 2018

Write for your target audience. As a business, you sell your products or services to various demographics, but when it comes to your brand’s story, you’ll want to make sure you’re writing it in a way that’s going to resonate with your customer base in addition to your target audience. Write to a high standard.

Social Media 65

Social Media Media Writing Infographics 65

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

OCTOBER 15, 2020

We love email,” GE’s Chief Storyteller told us. “It Of those 2,000 new email subscribers, about 2 percent will request a demo of Contently over the next couple of quarters.Based on the average value conversion rates of an MQL, those 40 demo requests are worth $200,000 in weighted pipeline to our business.

B2B 143

B2B Trends Video Course 143

Burrelles Fresh Ideas

JULY 25, 2023

For all your monitoring needs, request a demo to see how we can help. And for valuable tip sheets on live streaming, online video content, storytelling, SEO, and many other topics crucial to building your brand and business, check out our resources section here. To connect with Katie, you can follow her on Twitter.

Tools 75

Tools System How To Software 75

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert.

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

FEBRUARY 12, 2024

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before.

Financial 52

Financial Content Marketing Marketing Banking 52

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before. Curate your content into segments for specific audiences.

Financial 61

Financial Banking Content Marketing Writing 61

Beyond PR

JUNE 16, 2016

The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Boilerplates.

Infographics 40

Infographics Writing Video Storytelling 40

OnePitch

APRIL 14, 2022

Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo? We read that you are a strong B2B health writer and storyteller. How has your strength in writing helped propel your career? What tips do you have for those trying to enhance their writing ability?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Contently - Strategy

OCTOBER 15, 2021

We love email,” GE’s Chief Storyteller told us. “It Of those 2,000 new email subscribers, about 2 percent will request a demo of Contently over the next couple of quarters.Based on the average value conversion rates of an MQL, those 40 demo requests are worth $200,000 in weighted pipeline to our business.

B2B 74

B2B Content Marketing Trends Marketing 74

Beyond PR

JULY 14, 2016

“Making a video – any video – successful, be it live action, animation or mixed media, can be summed up in one word: planning,” writes Larry Cardarelli in Making the Most of Your Video Production Budget. “Good storytelling.” And don’t forget Snapchat, whose new Memories feature holds potential for brands.

Video 40

Video How To Facebook Instagram 40

Contently - Strategy

MARCH 5, 2024

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. Implementing storytelling into B2B content programs has shown to be an effective strategy for connecting with readers.

Financial 52

Financial Content Marketing Examples Banking 52

Buzzstream

JANUARY 7, 2025

Prior to writing email lists, my team and I do several audits of the media lists to prune irrelevant or outdated contacts upfront. I wouldnt totally write them off for different markets, though. Also, write down everything you hear, see, or talk about that’s interesting. Go on a walk, have a shower, sit in a coffee shop.

Digital PR 62

Digital PR Report SEO Data 62

Burrelles Fresh Ideas

JUNE 27, 2023

[Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do. Press releases should be written in proper AP style (like journalists write). Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

Pitching 40

Pitching Writing Engineering Wikipedia 40