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How to select a long-term PR technology partner

Onclusive

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.

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25 B2B marketing statistics that sum up 2024 at the half-year mark

Sword and the Script

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. About half (45%) of all B2B technology startups make no effort to market their products. Too little. source ) 10.

B2B 180
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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

The pair provided a demo and answered questions I had. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. Finally, the company has many short product videos online where you can take a look – without registering for a demo or speaking to a salesperson.

Software 176
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 370
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10 Facts PR Influencers Know to Be True

Onclusive

But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Data and technology don’t have to be scary.

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Getting to Know Cision® Communications Cloud® — with Jay Baer

Cision

The conversation took place on Baer’s popular technology show MarketingMarvels, and covered how the Comms Cloud™ brings a suite of solutions together to help communicators create, manage and measure campaigns.

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7 Best Prowly Alternatives to Try in 2025

Prowly

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. We get it, finding the perfect PR tool can be overwhelming.