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If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. About half (45%) of all B2B technology startups make no effort to market their products. Too little. source ) 10.
The pair provided a demo and answered questions I had. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. Finally, the company has many short product videos online where you can take a look – without registering for a demo or speaking to a salesperson.
Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.
But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Data and technology don’t have to be scary.
The conversation took place on Baer’s popular technology show MarketingMarvels, and covered how the Comms Cloud™ brings a suite of solutions together to help communicators create, manage and measure campaigns.
It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. We get it, finding the perfect PR tool can be overwhelming.
Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Request Demo. So, no matter how powerful a piece of earned media coverage is, it may never reach its intended audience at scale, or at the right time. And we’re just getting started.
Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. Bring your best demo.
You may want to know if your measurement partner can help you set the right goals, apply the best measurement framework, interpret data and insights, provide recommendations to optimize your strategy and maximize your investment in their technology. How Onclusive measures up.
In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Dell has trained over 10,000 employees on social media through their Technology Solutions Training Portal.
But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Understanding the art of AR is critical to building relationships with these influencers.
Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?
When it comes to businesses that are looking to pitch and demo their business to the tech industry, look no further than Silicon Valley. Even if the spokesperson for the business gets several minutes, it’s still a stressful experience to accomplish successfully, but in the end, if done right, it can be worth it.
I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.
Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. A quick Google search says the average business book has roughly 50,000-60,000 words.
Ethan McCarty, Global Head of Employee and Innovation Communications for Bloomberg LP, recently related a powerful example from his IBM days: “We were able to pepper some of those blog entries and and Twitter posts from IBM’s internal industry experts with links to request a demo,” says McCarty.
Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Interested in an AirPR demo ? Email us: Demo@AirPR.com. Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media.
Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. When choosing a technology platform, customer support can sometimes be overlooked – but it shouldn’t be.
Request Demo. Modern technology has simplified building your pitch lists by allowing you to log into your online contact database and select your target authors with the click of a button—in a matter of minutes. Learn more about Onclusive’s journalist relationship management tools or request a demo today.
Jennifer started out with a visual sure to strike fear in the hearts of anyone seeking to compete and differentiate in tech (and confuse all, in general): the vaunted technology landscape (see image). ” Also, there were two great vendor demos at the meetup: Kustomer and Vendorful. How to stand apart?
Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. To see AirPR’s Research Trends TM in action, request a demo of AirPR today.
Request Demo. We use a proven 3-step process to verify our media contact database: Onclusive’s artificial intelligence technology starts by analyzing the publication activity of millions of authors across the globe. Learn more about Onclusive’s media database or request a demo today. Highly Curated Author Profiles.
For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? .
Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The Google Analytics Demo Account solves these problems for us. Try The Demo Account Today!
Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. Traditional retailers were on hand, presumably having sobering discussions about what new consumer technologies are a value-add for their businesses. Diversity makes headlines. What am I missing?
Using technology for PR measurement, reporting and strategic planning. AI-powered technology tools like Onclusive can help unify your communications and PR measurement, data and reporting across teams, regions and external consultancies. Will there be weekly check-ins?
The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. It looks like it will be another great event.
We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Responsibilities.
We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Responsibilities.
To accomplish these tasks you need media monitoring technology that delivers. Learn how to improve your media monitoring with Cision’s best-in-class solution and request a demo here. Does your media monitoring software do all of this?
As better technologies make it more practical and the realities of managing communications across marketing, PR and social teams require tighter integration, companies will continue to take more PR activities in-house. Request a demo of Onclusive’s industry-leading PR analytics platform today!
REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? Unless, of course, you're leveraging the right technology, such as coverage alerts and AI summaries. REQUEST A PRINT MONITORING DEMO The post How to Use Print Media Monitoring in Your PR Strategy appeared first on Prowly.
It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. To see AirPR’s Research Trends in action, request a demo of AirPR today.
Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Many PR tech vendors do no t offer web-based demos in preference to a sales demo.
I started by asking for a demo of a tool called “ Wordsmith.” And this is where my demo comes in. Technology Tools content marketing content strategy wordsmith wordsmith content wordsmith content marketing wordsmith robot' Are robots going to steal communications jobs? ARE ROBOTS TAKING OVER THE WORLD?
There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.
It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Typical tools include demos, explainer videos, analogies and metaphors. Hitting the Sauce.
Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.
The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Cutting-edge technologies have revolutionized how sportswear is designed, manufactured, and perceived. Here are some ways they incorporate technology into their PR and marketing efforts.
Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla Osorio.
The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. Chandra Carson , Lindt & Sprungli.
The reality of that looks a bit different in the present day, but concerns around AI have been a high interest topic, especially when they’re coming from those who helped pioneer the technology. To see how you can build your own dashboard to monitor artificial intelligence or other topics, request a demo here.
Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.
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