The Proactive Report

FEBRUARY 7, 2018

The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. It’s a free download in the Google Analytics Solutions Gallery. Get the Digital PR Tips Newsletter. Follow me on Twitter. Connect on LinkedIn.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

JANUARY 25, 2017

Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC Need help? Call for a free consultation 888 243 3470 Follow me on Twitter The post Digital PR Insights on Trust in 2017 appeared first on Meritus Media. Provide them with content that resonates.

Digital PR 100

Digital PR System Engineering Training 100

Rock the Status Quo

SEPTEMBER 22, 2014

After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). Digital PR Blogging content marketing Social Media' Not only is the cost twice as much (I’d be spending over $100 on images each month!), but I would now have to spend time resizing each image.

Pinterest 202

Pinterest Content Marketing Resources Software 202

The Proactive Report

DECEMBER 22, 2014

Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. For more Digital PR updates and ideas follow me on Twitter. Mastering Social Media Online PR digital pr training images social media strategy training videos visual content' Awesome job SunGard.

Training 157

Training Video Digital PR Social Media 157

The Proactive Report

DECEMBER 24, 2014

percent download and use apps. For daily updates on PR and tech trends follow me on Twitter. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' According to The Online Publishers Association, this is what they’re doing on their mobile devices: 99.5

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. – measuring the qualitative value of PR. It’s a free download. Get the Digital PR Tips Newsletter.

Measurement 133

Measurement Analytics Survey Google 133

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. Download the Google Analytics custom PR Dashboard we developed and get started. Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest.

Analytics 228

Analytics Infographics SEO Software 228

Rock the Status Quo

DECEMBER 21, 2015

Over the holiday break, I’ll be working on a free bonus for readers called “ Helium: The Digital Storybook ,” but you must have a copy of the actual book in hand to download it!

Reputation 100

Reputation Digital PR Case Study SEO 100

The Proactive Report

JUNE 18, 2021

The PR campaign goal was to reach 10,000 women in this area with an annual income of more than $100,000 and create awareness of the company and their services. They created a Women’s Guide to Retirement Planning booklet – available for download. Then plan your PR campaign and activities so that you can achieve that.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. a digital PR and social media agency helmed by Top 50 Social Media Influencer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2017. Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140

The Proactive Report

JANUARY 28, 2015

15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. DOWNLOAD THIS INFOGRAPHIC. Content Marketing Online PR'

Infographics 100

Infographics Content Marketing Digital PR Study 100

Buzzstream

MARCH 19, 2025

Let’s say you are generating 500 downloads an episode. Downloads is only one way to measure a podcast. And now I’m talking downloads. We’re getting 25, 50 downloads, perhaps. I appreciate the people that are listening, but 25 to 50 downloads per episode. It’s just an automatic download.

Pitching 71

Pitching How To YouTube Tools 71

PRSay

MAY 22, 2020

Download The State of Journalism 2020 to learn more about how journalists use social media, their preferences for working with PR practitioners, and their optimism about the future of the profession. The least-liked method, though, was a phone call — over 60 percent of journalists would rather you not bother them on the phone.

Pitching 179

Pitching Journalism Survey Report 179

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Download the Facebook Pages Manager app on your phone.

Facebook 100

Facebook Video Privacy Digital PR 100

Presspage

DECEMBER 15, 2017

So, a main requirement for the newsroom project was that it could act as a ‘24/7 digital PR assistant.’ ’ Hosting all press releases, provide a categorized media assets library, easy access to downloadable content and be searchable.

Airlines 92

Airlines Digital PR Corporate Media 92

The Proactive Report

JUNE 30, 2015

DOWNLOAD THE POSTER. Get our Digital PR Tips newsletter. It will be impossible to start and maintain a dialog with the right people in the right channels. And if you have no measurable goals set at the start, how can you measure success? Social Media Strategy Template. The last two steps are about engagement and measurement.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

MAY 2, 2015

Podcasts: Digital and mobile developments have also broadened the world of audio. NPR’s podcast downloads alone grew 41% year over year, according to the company’s internal data. Follow me on Twitter for daily Digital PR tips. Podcast listening is on the rise , which could breathe new life into audio journalism.

Report 100

Report Mobile Newspapers Media 100

5W PR

FEBRUARY 20, 2020

billion downloads, as per Sensor-Tower. The app analytics provider added that TikTok was ranked third in downloads and even beat Facebook and Instagram, which finished fourth and fifth to end the year. Zaccaria’s rationale is that many brands are still thinking about checking out this increasingly popular platform.

Marketing 120

Marketing Instagram Analytics Video 120

OnePitch

OCTOBER 19, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy , Digital PR Strategist at Journey Further , that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. The full teaser video can be downloaded here. For more information please see the press release below.

Travel 98

Travel Pitching Hotels How To 98

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

The Proactive Report

MAY 4, 2015

If your company does not yet have a strategy in place download this social media strategy template. Follow me on Twitter for daily Digital PR updates.

Social Media 100

Social Media Company Media Study 100

ZudePR

MAY 22, 2015

I’m a UK PR man based in Glasgow with 18 years’ experience. For a good idea of what I do on a daily basis, download this free ebook launched yesterday, to which I contributed. Get The Latest Digital Marketing Developments By Email. Get The Latest Digital Marketing Developments By Email.

eBook 113

eBook Crisis Management Small Business Training 113

Public Relations Sydney

SEPTEMBER 21, 2014

While marketing seeks to drive instant, tangible sales success, the benefits of a PR program can be viewed as a long term investment that a company would recognise for future achievements. What about Digital Marketing and Digital PR? The post PR and marketing: What’s the difference? Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

The Proactive Report

JULY 7, 2015

Download the strategy template. Get the Digital PR Tips newsletter. The point of research and monitoring is to find out whether you are on track and whether you are making progress. If not, change the strategy! Follow me on Twitter for daily tips.

Strategy 100

Strategy Data Technology Survey 100

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. Verify emails before sending them using our favorite digital PR tool for verification, called Neverbounce.

Google 133

Google Guidelines SEO Reputation 133

The Resolution Blog

NOVEMBER 25, 2015

Read Zude PR’s David Sawyer’s excellent post and make up your mind (Read 4 mins). Two secret weapons every digital PR practitioner needs. Download #prStack now. 30 academics, practitioners, students and vendors have produced an incredible guide of 48 PR tools. Book: FuturePRoof your PR practice.

eBook 120

eBook Google Tools Analytics 120

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. Hereford Award out of over 300 entries.

Airlines 87

Airlines Web SEO International 87

The Proactive Report

OCTOBER 27, 2017

Did they visit more than one page, did they view a video or download a whitepaper? For example, if you know that it takes on average 100 leads to make a sale, and the average sale is worth $1000, you can assign a value of $10 to each lead you get from a whitepaper download. What path did they follow through the site?

Tools 113

Tools Analytics Google Web 113

Bianchi Biz Blog

JUNE 27, 2024

This highlights the multifaceted nature of India’s information consumption landscape and the dynamic interplay of digital and traditional channels, further highlighting the multidimensional approach needed for successful PR campaigns in India.

Meeting 90

Meeting Print Marketing Local 90

The Proactive Report

AUGUST 5, 2016

Download this Visual Content Guidebook. For more Digital PR Tips s ubscribe here. Reporters say that good images and video with a press release significantly increase the chance that they will use your material. TIP: Every press release should have two or three multimedia elements attached. . A: ATTRACTING ATTENTION.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Doctor Spin

FEBRUARY 28, 2025

A Foundational PR Approach The yes ladder is the cornerstone of the deep content PR strategy , foundational for iceberg publishing, and the psychological persuasion baseline for the priming approach. Offering a downloadable resource, such as an ebook or white paper. Instead, focus on requests that are easy and non-invasive.

Strategy 52

Strategy Real Estate eBook Course 52

The Proactive Report

JUNE 11, 2016

And this is certainly true of PR and Communication majors. I interviewed several recruiters who specialize in finding PR talent for brands and agencies and they all said these digital skills top the list of requirements. DOWNLOAD THE PDF. GET THE FREE 15 LESSON EMAIL COURSE.

Infographics 150

Infographics Course Survey Agency 150

The Proactive Report

APRIL 13, 2018

In this part of the journey, you’re looking for return visits, downloads, time on site, video views and traffic to goal pages set up specifically for building interest. Offer longer-form content and material that is useful to them in their journey towards becoming a customer or supporter. Measuring interest. Conversion/Purchase/Donate.

Measurement 138

Measurement Analytics Google Social Media 138

Presspage

DECEMBER 5, 2017

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously. Make or buy?

Local 89

Local SEO Engineering Web 89

The Proactive Report

FEBRUARY 2, 2017

Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC. .’ Identify the communities that will respond to your brand values, products, services and social programs. Learn how to listen, analyze and engage your stakeholders.

System 100

System Training Engineering Employee 100