The Proactive Report

JANUARY 20, 2016

This means that reviews and online conversations with other like-minded folk and content from Influencers they see as someone they can relate to should be a big part of a PR strategy in 2016. Employees: People respond to regular employees, who are significantly more trusted than a CEO or government official.

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 25, 2017

Treating your employees well. Find the smart employees within your company and make them excellent spokespeople and advocates. Invest in training on digital skills for your team. Call for a free consultation 888 243 3470 Follow me on Twitter The post Digital PR Insights on Trust in 2017 appeared first on Meritus Media.

Digital PR 100

Digital PR System Engineering Training 100

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Ltd discontinued the publication of three foreign titles, Marie Claire, Geo, and People —around 130 employees were laid off—and also converted its personal finance magazine from a fortnightly into a monthly.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. To make things worse, a couple of rogue Domino’s employees had posted a video where they put nasty things on the pizzas before baking them, and the prank went viral.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

JUNE 15, 2020

This action tells the consumer public that the brand is interested in making positive long-term changes, rather than simply placating upset people in the moment.

Crisis 113

Crisis Digital PR Retail Reputation 113

Buzzstream

JUNE 15, 2020

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 68% of entrepreneurs planned to increase spending on digital PR over the next five years. Implementing Digital PR. Key Takeaways.

Digital PR 62

Digital PR Survey SEO Employee 62

Rock the Status Quo

OCTOBER 27, 2014

And it’s a GREAT example of today’s digital PR! Digital PR' Once it is live, share their article on the LinkedIn company page and other social media assets, as relevant. If you haven’t considered LinkedIn as a platform for company news and executive thought leadership, go check it out. I <3 it.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Rock the Status Quo

DECEMBER 29, 2014

As we all continue to grow in sophistication and learning related to digital PR and marketing, the ability to tell the difference between a vanity metric and one that is truly valuable is growing in importance. PR Metrics Deconfuzzled. Dear Digital Agency, I’m Stealing Your Clients. Digital PR'

Measurement 173

Measurement Digital PR Strategy Agency 173

The Proactive Report

NOVEMBER 1, 2022

No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response.

Communications 130

Communications Social Media Employee Crisis 130

Rock the Status Quo

NOVEMBER 19, 2014

It only connects to profiles, not pages, but it can be a great way to showcase employee expertise and grow credibility of your executive team. Since SlideShare is owned by LinkedIn, you can improve the reach of your uploads even further by connecting your SlideShare account to LinkedIn. You can use the share button to grab a hyperlink.)

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

The Proactive Report

OCTOBER 30, 2023

Now is not the time to pull back on PR and marketing efforts. The more you know about your customers, clients, employees, and competitors, the better your planning will be. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

JUNE 19, 2017

Capossela says he believes that every company will become a software company in one way or another and they need to figure out how to digitize their products. CEO of Microsoft, Satya Nadella describes this digital transformation in four pillars: engage customers. empower employees. Get the Digital PR Tips Newsletter each week.

Software 113

Software Digital PR Leadership LinkedIn 113

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. As PR professionals in 2020, we end up wearing many hats – hey, no one said it was easy though. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

OCTOBER 13, 2015

Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they’re keen to improve. But due to budget constraints companies are not investing in digital skills training. What digital skills are essential to the success of your business in the next two years?

Company 100

Company Training Survey Employee 100

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

The Proactive Report

JULY 27, 2015

So invest in getting your employees and/or outside resources up to speed on their digital skills. Then look at how you can make the most of these digital activities: Planning. Integration of digital activities. Subscribe to the Digital PR Tips Newsletter. Measurement. Paid Media. Owned Media. Earned Media.

Marketing 100

Marketing Strategy Resources Employee 100

The Proactive Report

JANUARY 5, 2015

Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Find out what is being said online about your brand, your employees and your executives. Ask them to rate your business and the employees they dealt with. I totally agree.

Reputation 100

Reputation System Employee Airlines 100

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Branding Brand 100

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO 62

SEO Study Branding Brand 62

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Agility PR Solutions

DECEMBER 4, 2018

They should—your employees are the ones that matter most in your digital PR strategy. A company’s biggest and best PR assets are its people. Yet, employees often get left behind as products, […].

Strategy 66

Strategy Employee Digital PR Facebook 66

Public Relations Sydney

SEPTEMBER 21, 2014

This covers a broader audience across customers and media, to employees and shareholders. While marketing seeks to drive instant, tangible sales success, the benefits of a PR program can be viewed as a long term investment that a company would recognise for future achievements. What about Digital Marketing and Digital PR?

Marketing 99

Marketing Advertising Advertising Comparison 99

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

But weekly posts about the problems, issues, and insights relevant to clients, customers, prospective employers, and potential employees is the single most powerful way to build a reputation in sync with professional goals.

Reputation 185

Reputation SEO Web Community 185

5W PR

JULY 27, 2020

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. It was viewed as a novel way to keep score and get more frequent feedback from employees. A different survey by TalentLMS said most employees like gamification.

Exercises 97

Exercises Software Employee Training 97

The Proactive Report

JULY 31, 2017

It could be to buy the product, join the company as an employee or invest in the business. If what they find meets their needs, they develop an interest in what you have to offer. The next step is when that interest becomes desire and a decision to engage happens. You might think that’s the end of the journey.

Engineering 188

Engineering Interviews Infographics Social Media 188

Rock the Status Quo

JANUARY 22, 2015

Are you only sharing news, or are you including an abundance of blog posts that showcase your culture, your expertise, your influential employees, and other things that establish you as a leader in your industry? Think of ways to let your employees shine. Digital PR' Take a fresh look at your blog.

Agency 100

Agency Survey Customer Service Engineering 100

The Proactive Report

FEBRUARY 2, 2017

The three most important attributes that will build trust in a company are: Treating your employees well. Tap peers – especially employees – to lead your communications and advocacy efforts. PR Lessons . Find the smart employees within a company and make them excellent spokespeople and advocates.

System 100

System Training Engineering Employee 100

PR News

OCTOBER 24, 2018

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued.

Resources 297

Resources Communications Leadership Employee 297

The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. These are the people who shape the narrative around your brand. Digging into these conversations can reveal valuable insights that can improve your bottom line.

Social Media 162

Social Media Media Analysis Comparison 162

Buzzstream

MAY 2, 2024

What should digital PRs know about internal linking? Yeah I do think digital PR is is a great link building strategy. Our methodology was always let’s create one of these pieces of content for digital PR. And then within that page, we’re accumulating backlinks.

International 118

International Internal Insurance Insurance 118

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. No matter how large or small your business is, the way to find your target audiences is the same: Make a list of everyone that could have an impact on your business – not just your customers. The media is a target audience. Don’t just say women, or mothers.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. Fabrican have said that the fabric can be recycled and the texture can be changed depending on the fibres used.

Social Media 118

Social Media Fashion Media Travel 118

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Digital PR. The main point about digital PR is that it’s able to help companies increase their exposure and visibility.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Notified adds coverage books.

Software 150

Software Case Study Advertising Advertising 150

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. This includes document management systems, digital libraries, and databases.

System 52

System Employee Meeting Internal 52