Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62

Axia PR

OCTOBER 3, 2023

Google's autocomplete search predictions operate like free advertising space on the world's most popular search engine. Strategically optimize for autocomplete to boost your website traffic and convert more leads online. When relevant keyword phrases pop up in the user’s search, companies receive prime visibility to countless people.

Google 62

Google How To Engineering Advertising 62

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

FEBRUARY 23, 2021

We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search.

SEO 128

SEO Engineering Google Study 128

ZudePR

JULY 27, 2016

His reply: We googled ‘ancient oakwoods’. He took an extremely niche interest (unsurprisingly, Google tells me no-one is searching for this term), googled it, and chose one of the few areas of Europe where these trees grow. Solo PR Fast forward to the present and I was reminded of this exchange when I wrote a post last week.

Google 60

Google Wireless Digital PR Meeting 60

The Proactive Report

JUNE 26, 2017

One of the places you need visibility is in the search engines – Google in particular. Google’s purpose is to deliver the best possible content to people who type in a search query. The good news is there are some fundamental elements to search viability and Google has been kind enough to make them public.

Google 149

Google Guidelines SEO Digital PR 149

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content.

SEO 85

SEO Mobile Engineering Ethics 85

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

AUGUST 7, 2024

For instance, if engineers use Jira, you should also use Jira to align with their workflow. Work in Sprints Collaborate with engineering teams using a sprint system. 00:21:26 – Can you outline the steps for running a digital PR campaign? This helps in gaining buy-in from all stakeholders.

SEO 62

SEO Company Engineering System 62

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. In a recent study, ChatGPT outperformed Google in providing the best answers to search queries. AI is currently challenging this.

Branding 130

Branding Brand Ethics Engineering 130

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. After the allegations and reports of both Google’s AI tools spouting false information , they position themselves as more accurate and safe. I’ve found it helpful for gathering, compiling, and analyzing data.

Tools 62

Tools Pitching Google Digital PR 62

Lauri Pehar Borsh

MARCH 21, 2019

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. Here are four search engine optimization trends to embrace: 1. The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR.

SEO 60

SEO Trends Communications Engineering 60

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it.

SEO 62

SEO Study Branding Brand 62

The Proactive Report

APRIL 27, 2018

Rank Fishkin is very smart when it comes to what’s happening in the world of Search Engine Optimization. And since Google’s overall search numbers show a huge growth in mobile searches, this is important information. Google has long said it’s an answer engine, rather than a search engine.

SEO 100

SEO Mobile Engineering Google 100

Ishmael's Corner

JANUARY 25, 2020

By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

SEO 172

SEO Engineering Storytelling Communications 172

Buzzstream

OCTOBER 30, 2024

Google first rolled out the Link Spam Update in 2022 , then again in June 2024. Google may have devalued listicle/roundup posts because they are so rife with link exchanges and buying. I believe Google wants this from sites, and a few studies have supported this. In June 2024, Google released a Spam update that focused on links.

Analysis 114

Analysis SEO Data Software 114

The Resolution Blog

MAY 11, 2018

‘How to set PR KPIs that will improve results & skills’ Webinar recording covers: Metrics to use for PR success How to set targets that will improve team skills When to increase metric targets and by how much How to draw insights from your CoverageBook account Webinar originally went out live on Monday, Jan 8th 2018.

SEO 120

SEO eBook Data Measurement 120

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. (Nerd post alert.

SEO 100

SEO Comparison Content Marketing Trends 100

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. So, let’s look into two ways to get alerts: Google or Talkwalker. Brand mentions are great. But what happens if they don’t link?

Branding 62

Branding Brand How To SEO 62

Lauri Pehar Borsh

SEPTEMBER 21, 2018

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. Here are four search engine optimization trends to embrace: 1. If you don’t rank first, there’s a lot you can do to improve your organic search results.

Trends 68

Trends SEO Communications Engineering 68

Lauri Pehar Borsh

MARCH 21, 2019

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. Here are four search engine optimization trends to embrace: 1. If you don’t rank first, there’s a lot you can do to improve your organic search results.

SEO 60

SEO Trends Communications Engineering 60

The Proactive Report

OCTOBER 7, 2016

What this means for PR. Search engines are now regarded as the first and most trusted source for news. Your brand newsroom should be fully responsive, pass the Google mobile-friendly test and load fast. Make sure that your news content is available online and is optimized for search.

Mobile 133

Mobile Media Engineering Google 133

Sword and the Script

OCTOBER 29, 2020

EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. During the last four years, we’ve been adding many features in the digital PR space such as brand monitoring. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 66

SEO Strategy Software Digital PR 66

The Proactive Report

OCTOBER 27, 2017

Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? If you don’t know how it’s performing, get Google Analytics installed.

Tools 113

Tools Analytics Google Web 113

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. Google has a specific set of content guidelines.

Digital PR 264

Digital PR Marketing Infographics Video 264

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. So, you can do a Google search for something like industry + “blog,” articles,” or “resources.” I’ll be blunt: they are never good.

Blogging 62

Blogging Google Writing SEO 62

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics?

eBook 120

eBook Google Tools Analytics 120

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Google doesn’t make major changes to their algorithms based on a whim. No, unfortunately not.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Google doesn’t make major changes to their algorithms based on a whim. No, unfortunately not.

Mobile 100

Mobile Google SEO Web 100

Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). 3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople. 3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople. 7) One PR firm or integrated marketing agency is as good as another.

Automotive 67

Automotive Technology Engineering Trade Shows 67

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. Pricing: Free 30 day trial, but more advanced features require a BuzzSumo Pro account (starting at $99/mo).

SEO 83

SEO Web Tools Analysis 83

The Proactive Report

JUNE 23, 2015

Google’s recent mobile update penalizes sites with content that is not mobile-friendly, so make sure that your video content is available on a fully mobile-responsive website. If you are making videos and aren’t tagging and Search Engine Optimizing them you’re missing out on business leads and sales conversions.

Video 100

Video Mobile Trade Shows YouTube 100

ZudePR

FEBRUARY 22, 2016

Eight On-The-Money Digital Marketing Facts for SMBs. #1: 1: Ranking Number One on Google Organic Search Gets You a 34% Click Through Rate. But some marketing experts predict a decline, highlighting Google’s increasingly money-grabbing attitude to organic search. 6: Google Reviews and Google My Business Account for 23.1

Social Media 75

Social Media SEO Media Local 75

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161