Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

DECEMBER 6, 2024

For example, I have added the following {PRb, PRsb, search engine optb} to the keyword list to reduce false positives on words like pr ince and pr ocess. Ive never used them personally, so I went to UK-based digital PR freelancer Danielle Amponsah for her thoughts. Who is it best for?

Case Study 116

Case Study Pitching B2B Tools 116

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Buzzstream

FEBRUARY 13, 2025

At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. Should This Impact Your SEO or Digital PR Strategy? Im here to tell you that it shouldnt impact your SEO or Digital PR strategy. Heres why: 1.

SEO 62

SEO Journalism Radio Google 62

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. Get the Digital PR Tips Newsletter. This kind of content definitely rises above the flood of ‘content for content’s sake.’ How to Craft High-Quality Content .

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B2C Study Exercises Sports 157

Presspage

MARCH 6, 2018

Miami International Airport. MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO International 87

Presspage

DECEMBER 5, 2017

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. How to Optimize your Newsroom for International Audiences Part 3 of 6.

Local 89

Local SEO Engineering Web 89

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. One big opportunity with written content that many B2B brands overlook is strategic internal linking.

B2B 88

B2B Trends Publicity Engineering 88

5W PR

OCTOBER 9, 2024

Key activities in PR include media relations, which involves establishing relationships with journalists and securing media placements. Internal communication fosters positive relationships within an organization. Through investor relations PR, professionals communicate with investors and shareholders.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO 62

SEO Study Brand Branding 62

The Resolution Blog

NOVEMBER 25, 2015

He’s talking about the same topic the PRSA International conference this weekend in Atlanta. PR pros don’t need to know about SEO. Read Zude PR’s David Sawyer’s excellent post and make up your mind (Read 4 mins). Two secret weapons every digital PR practitioner needs. PR has changed.

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eBook Google Tools Analytics 120

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. Additionally, companies should be sharing their content on the right channels to increase reach, as well as their rankings on search engine results pages. Digital PR.

Trends 88

Trends Data SEO Consumer 88

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

JULY 16, 2024

Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. Maybe you are a fully digital brand and location doesn’t matter. You get the point. Look at social media.

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Study Pitching How To Local 62

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Victoria Schmid of KURU Footwear talked about how they utilized Midjourney for digital PR campaigns like this one that reimagined U.S. I’ve found it helpful for gathering, compiling, and analyzing data.

Tools 62

Tools Pitching Google Digital PR 62

Buzzstream

MARCH 26, 2025

I’m just gonna find the top 100 websites that I wanna get links on and it’s gonna be obviously Search Engine Journal, search Engine lands SE Roundtable. There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. We’re selling SEO software.

Brand 62

Brand Branding SEO Data 62

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. You can find detailed insights into meta tags, structured data, internal links, hidden content, and more.

SEO 83

SEO Web Tools Analysis 83

Beyond PR

MAY 30, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 40

How To Engineering Content Marketing Advertising 40

Buzzstream

MARCH 19, 2025

It’s about search engine optimization and the role that that’s going to play in the future. What are some of the biggest metrics, you know, for someone like me, I feel like with BuzzStream, like the digital PR space that I’m trying to play in, is somewhat limited, right? There aren’t a ton of people.

Pitching 71

Pitching How To YouTube Tools 71

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

APRIL 25, 2024

The only outgoing link from the page was to an internal page. I clicked through a few other pages to confirm, and it looks like Digital Hill doesn’t like to link externally when mentioning other brands. Search Engine Journal has a great breakdown of this topic.) Crunchbase is an excellent example of this.

Brand 62

Brand Branding How To SEO 62

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. I had commerce engineering. I had straight engineering. I could have ended up as like an engineer. Digital PR. Do you think having a background in journalism is necessary to be a good PR? I don’t know.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. None were related to BuzzStream, digital PR, or link building. We chatted about internal linking with Positional’s CEO, Nate Matherson.

Blogging 62

Blogging Google Writing SEO 62

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. If you’re cautious about venturing into unknown territory, you may even want to start with an internal project.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? “My digital reach (and inspiration) is international and relatively unconstrained by time zones. Magazine and Search Engine Land.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

DECEMBER 11, 2024

Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. Digital PR and Content Have Synergy Content developed for digital PR campaigns (e.g., It was a digital PR piece. infographics, data studies) can be repurposed.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Buzzstream

DECEMBER 11, 2024

Alex Stein gave a great MozCon talk in 2016 about how he removed internal navigation links to boost overall rankings. Removal of internal links helps pass more link value through the remaining (fewer) links. What Keywords to Prioritize As I previously stated, I had two main focuses: link building and digital PR.

SEO 62

SEO Google Writing Blogging 62

Buzzstream

FEBRUARY 5, 2025

Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter? Then in 2020 he took the leap and started his own recruitment agency for digital marketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digital PRs today.

How To 62

How To Digital PR Agency Training 62

Doctor Spin

OCTOBER 25, 2024

The push for environmental sustainability is a significant driver across various industries, influencing the adoption of digital technologies to improve efficiency and reduce environmental impact. What Causes Companies to Transform Digitally? 2018 Portland International Conference … Continue reading 23 Feroz, A., 22 Lammers, T.,

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Financial eBook Journalism Big Data 52

Buzzstream

OCTOBER 30, 2024

This is the data-driven digital PR approach at work. Verdict: Scaling to an international audience can bring in a lot more traffic. For example, here’s a job posting for an integration engineer. The links are all spam.) So, all of the traffic and links may be a bit misleading. There are no surprises here.

Analysis 114

Analysis SEO Data Software 114