Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. Follow me on Twitter.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If Brand Reputation (60%).

Industry 113

Industry Measurement SEO Corporate 113

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content.

SEO 85

SEO Mobile Engineering Ethics 85

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If Brand Reputation (60%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If Brand Reputation (60%).

Industry 100

Industry Measurement SEO Corporate 100

ZudePR

FEBRUARY 22, 2016

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. 2: Eighty-Nine Per Cent of Customers Begin Their Buying Process with a Search Engine. 8: Media Relations Can Be Hugely Beneficial For Your Business.

Social Media 75

Social Media SEO Media Local 75

5W PR

AUGUST 28, 2020

With hashtags rising in popularity, communication experts can leverage their use on social media to expand an audience’s reach on social media and differentiate a brand from key competitors. Using hashtags to promote events or share news relating to brand, companies can increase the coverage of their shared media.

Media 103

Media Exercises Study Social Media 103

ZudePR

JANUARY 21, 2016

It was like being at digital marketing finishing school but my lecturers were world leaders in their field. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Digital PR. Scott Guthrie.

Digg 104

Digg SEO System Reddit 104

Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). 3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople. 3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople. 7) One PR firm or integrated marketing agency is as good as another.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. This counterfactual finding challenges the current wisdom that short headlines are better because longer headlines get cut off in the search engine results page (SERP). I was being put on a client account that was deemed a “flight risk.”

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR .

Technology 14

Technology Company Software Marketing 14

Prowly

FEBRUARY 26, 2025

What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. However, now digital PR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility.

Digital PR 104

Digital PR Case Study SEO Measurement 104

5W PR

JUNE 25, 2018

To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce. For instance, a “share on Facebook” button at the end of an article could improve brand reach.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Prohibition

JANUARY 24, 2022

Prohibition PR handle media relations. Prohibition PR will assist you in responding to media issues and provide you with regular updates to secure your brand’s reputation. When the company is ready to meet the media, our team will ensure that they are prepared with acceptable responses.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Frederik Vincx

DECEMBER 11, 2015

An example media relations workflow is set out below. According to Ohno, the industrial engineer that created the Toyota Production System, documenting the standard of working is the beginning and end of the kaizen process. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising 36

Advertising Advertising B2B Facebook 36

ZudePR

MAY 31, 2015

Magazine and Search Engine Land. I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014. “How? We’re all on this massive learning curve together.” ” #19: Larry Kim (Boston).

Communications 81

Communications How To Blogging Content Marketing 81

5W PR

APRIL 9, 2025

According to a Digital Healthcare Report, 73% of healthcare professionals use digital channels to research new technologies. Press and Media Relations Media coverage can significantly impact launch success.

Product Launch 78

Product Launch Healthcare How To Mobile 78

Buzzstream

OCTOBER 30, 2024

Since they have a few social media-related statistics posts, these links might come from repeat domains, making them less valuable. This is the data-driven digital PR approach at work. For example, here’s a job posting for an integration engineer. This approach works, but something may be working against them here.

Analysis 114

Analysis SEO Data Software 114

Landis PR

DECEMBER 4, 2023

Even with prompt engineering, much of the content is still largely generic and devoid of emotional marketing value. While I certainly don’t doubt the future potential of generative AI for content creation, it is still in the very early stages of development and is more about experimentation at this point.

Marketing 59

Marketing Content Marketing B2B Storytelling 59