Buzzstream

NOVEMBER 21, 2024

Below, you can see examples of the hot topics of the week. Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. Read on to find out detailed examples of how they achieved it – and how. And, the results?

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example.

Digital PR 77

Digital PR Viral Creativity Examples 77

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. example here. So, I thought it was the perfect opportunity for a podcast!

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Lets look at an example. Its quick and agile.

Pitching 62

Pitching Trends Google Data 62

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Cision

JULY 28, 2015

“Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. Natalie Jenereski, digital PR strategist at Waterhouse Public Relations.

Media 120

Media Viral Newspapers Digital PR 120

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

APRIL 4, 2024

For example, let’s choose a post I worked on for Homebuyer.com: The Most Affordable Cities to Buy a House. For example, if I posted last week, I’d choose “Past Week” as my date parameter. Luckily, there are digital pr tools for alerts. Ready to streamline your outreach and link building campaigns?

Digital PR 62

Digital PR How To Media Google 62

Buzzstream

SEPTEMBER 30, 2021

Looking at the example of ‘Women in STEM’ you can start to see that Buzzsumo returns topics such as impact on Covid, challenges women are facing and universities or scholarships. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. 3 – Resolution. And House Beautiful.

Digital PR 71

Digital PR How To Reddit Engineering 71

The Proactive Report

DECEMBER 26, 2022

One example of this is the rise of the buzzwords “Quiet Quitting” and “Moonlighting multiple jobs.” Another example is a musician based in London who taught himself how to produce music during the pandemic when he was locked down in his apartment. What started on TikTok became a mainstream media frenzy.

Video 162

Video Film Facebook Social Media 162

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? Then yes, absolutely.

Internal 62

Internal International Digital PR Course 62

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example.

Digital PR 48

Digital PR Viral Creativity Examples 48

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO 62

SEO Study Brand Branding 62

Buzzstream

AUGUST 28, 2019

Let’s look at NerdWallet’s 2018 American Household Credit Card Debt Study as an example of this: . For example, in this campaign for Superdrug Online Doctor, we took the hot topic of body image and visualized what different physical traits different countries consider beautiful in women. How did a trending topic explode on Twitter?

Survey 98

Survey Comparison Data Analysis 98

Prohibition

FEBRUARY 27, 2025

Ben & Jerrys: a masterclass in Purpose-Driven PR If theres one brand that understands cause-based PR, its Ben & Jerrys. But one of the most striking examples of their commitment to activism came when they supported The Womens March and The Peoples Marchs in the US.

Viral 62

Viral Ethics Consumer Trends 62

Buzzstream

MAY 2, 2024

SEOs who have You know, I’ve been in the affiliate space, for example, but Glenn put some really great data behind it. What should digital PRs know about internal linking? Yeah I do think digital PR is is a great link building strategy. Nothing surprising to us. Yeah, that’s cool.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

MARCH 26, 2025

So like for example, let’s say I wanted to get a link on BuzzStream. There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digital PR agencies talk about this.

Brand 62

Brand Branding SEO Data 62

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Great content can turn your efforts into real-world results.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! For example, if you owned a dog food store your Facebook post should not read “Dog food on sale $12.99 buy now” Your post should be an adorable photo of a dog that says, “Like this photo if you love dogs”, this is an example of engaging VS selling.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! For example, if you owned a dog food store your Facebook post should not read “Dog food on sale $12.99 buy now” Your post should be an adorable photo of a dog that says, “Like this photo if you love dogs”, this is an example of engaging VS selling.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Great content can turn your efforts into real-world results.

Social Media 60

Social Media Pitching Media LinkedIn 60

Waxing UnLyrical

APRIL 13, 2016

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Here are some examples of how influencer marketing was leveraged by some leading brands: 1. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg!

Marketing 40

Marketing Viral Fashion Product Launch 40

Prowly

FEBRUARY 26, 2025

What is digital PR and does it need a rethink? However, now digital PR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digital PR strategy recognizes that the questions should be, "Did we change the conversation?"

Digital PR 104

Digital PR Case Study SEO Measurement 104

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. Can you define digital PR? So the way that I feel about digital PR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digital PR these days?

Digital PR 62

Digital PR Measurement SEO Google 62

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR.

Digital PR 251

Digital PR How To Small Business Analysis 251

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. BuzzStream Research Tools.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. For example, I worked on a campaign about running habits, which had a mental health angle.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Writing about this in the abstract is awkward so I’m going to leap straight in with some examples.

Digital PR 160

Digital PR Film Instagram Writing 160

Buzzstream

SEPTEMBER 25, 2024

Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn provided invaluable tactical advice and inside feedback that every digital PR should know.

Media 77

Media SEO Pitching Digital PR 77

Buzzstream

MAY 19, 2022

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. My go-to example of this strategy done well is Andy Crestodina and the team at Orbit Media. Linkability.

Survey 90

Survey How To Reddit Pitching 90

Prowly

MARCH 6, 2025

Try a bit of newsjacking Sometimes worthwhile, sometimes frowned upon, newsjacking can be a powerful PR link-building tactic that involves catching and riding the viral wave of current events or trending news. However, when you're working in PR, it doesnt always make sense to subscribe to a tool that focuses solely on that.

Strategy 104

Strategy SEO Engineering Data 104

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. What would you say?

Digital PR 62

Digital PR SEO Pitching Strategy 62

Buzzstream

OCTOBER 16, 2024

Vince: Yeah, so you all may know Thea from the PR Insider newsletter Which is a great resource for anyone in the PR space. I highly recommend checking it out and subscribing I’ll put a link in the show notes The you have been around in the digital PR space for a bit here. Can you tell us about going viral?

Viral 62

Viral LinkedIn Insurance Insurance 62