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Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Behind these successful lifestyle events lies strategic digitalPR that builds excitement and drives ticket sales.
And as youll see, digitalPR is building interest fast. Over the past year, BuzzStream has compiled statistics from our research on the digitalPR industry. DigitalPR Growth 1. There has been a 34% increase in the search term digitalPR since 2020 worldwide. Tactics for PRs 7.
Many are realizing that old-fashioned link building just isn’t enough these days. The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency.
I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digitalPR, Victoria Schmid. DigitalPRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, DigitalPR Manager at Journey Further.
I met Digitaloft’s founder, James Brockbank, at their DigitalPR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digitalPR and content strategy without it feeling forced. We are, mate.
Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Milan Fashion Week (Sep. Milan Fashion Week (Sep.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
Enter digitalPR. I’ve spent the last ten years helping companies grow their digital presence with digitalPR, and I’ve seen first-hand the impact and value digitalPR can drive for a brand’s growth. What is DigitalPR? In the next section, we’ll explore the types of digitalPR.
Try one of these ideas to leverage the instant gratification nature of digitalPR. For some strange reason, many PR professionals overlook speaking as a form of PR for their clients, and many don’t think of webinars and podcasts as PR placements – but both of them can be extraordinarily valuable.
They linked it to the changing fashions each season and based their content on the styles shown on the runways. They created a fashion series of what underwear would be best suited to each new fashion style – it was a hit with fashion bloggers and reporters.
DigitalPR can help rankings, organic traffic and more. The term digitalPR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digitalPR with Rise at Seven’s Will Hobson on our podcast. How Does DigitalPR Help SEO? More on that later.)
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
Over the years, I tested and used almost every digitalPR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digitalPR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)
Bella Hadid stepped out onto the runway at the Coperni catwalk during Paris Fashion Week wearing only underwear and heels, and as if by magic left wearing a full dress that had been sprayed onto her body – yes, you did read that right. Muddy runway for Stockholm Fashion Week. We’re all familiar with the No.
For instance, when we published our State of DigitalPR report, I did some link building outreach: In other cases, it is more of an opportunistic approach that requires the site target take some sort of action to include your link. (I Lets pretend I want to build links to my State of DigitalPR report.
Although in the past the company has also launched fashion projects and engaged in sustainable energy, today, Pirelli is a pure tyre manufacturing company. The origin of Pirelli dates back to 1872, the year Giovanni Battista Pirelli founded a limited partnership in Milan to produce elastic rubber items. PressPage Pit Crew.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR? Hana: Yeah.
Of course photography-rich businesses have benefited – like the fashion world – but many other companies have found success in the space too. Follow us on Twitter for daily DigitalPR tips. With intelligent use of small business online marketing you can expand your venture quickly.
In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market.
Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. DigitalPR Harnessing online channels like social media engagement, content marketing, and influencer outreach is key.
Old fashioned press releases and advertising can lead to bona fide editorial coverage. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Notified adds coverage books.
DigitalPR. Recommended by fellow Scottish PR Scott Douglas. Because things move so quickly, monthly newsletters seem to have gone out of fashion. It’s a well-designed round-up of the last 31 days’ digitalPR happenings. He also posts a lot of good information on LinkedIn. Scott Guthrie.
With campaigns across music festivals, TV shows and fashion – here are the ones that we’ve not stopped talking about recently. Inspired by the controversial Croc, the boot is of the same giant dimensions as its red counterpart and was sported by Estonian rapper, TOMM¥ €A$H, at Paris Fashion Week.
We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. PRNEWS Blog.
This is the value this feature brings when it comes to certain industries such as food , luxury fashion, health and beauty ; there’s multiple topic areas your content could branch out into. Through this feature, you can refine it more at lightning speed.
Why These Work for DigitalPR City studies have proven to be a tried-and-true digitalPR strategy because they make great news stories. SEO Rankings DigitalPR and SEO work well together. Our digitalPR examples collection found that this could be applied to states, countries, and even worldwide.
It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency.
The famous brewer Heineken promoted its #100Heineken Campaign by collaborating with top men’s influencers, designers and boutiques such as fashion Instagrammer Eliezer Infante ( elisoul01 ). Fashion biggie Gap went all out with influencer marketing with an interactive website that had content created by influencers. Gap’s Styld.by.
59 It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed,… Tags: pr, media, social, account, well, skills, clients, team, ability, exciting Is this the worst music video ever?
40 It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed,… Tags: pr, management, degree Why we can't rest on our laurels when it comes to PR?
For some in the digitalPR space, this will get deeper into SEO and keyword research than you have before. Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago.
A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. As a solo PR professional without a ton to spend on fancy bells and whistles, I’m always looking for the most cost-effective solution to get the job done. Bill Threlkeld, Threlkeld Communications, Inc.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., It was a digitalPR piece. I did a poll on digitalPR specifically.
For example, below is a site called Don’t Cramp My Style that talks mainly about “interiors, rented spaces but also a bit of Fashion, Lifestyle, bits of Beauty, and My Travels.” That brings me to my last pricing analysis: digitalPR. Is DigitalPR Link Building Valuable?
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. Communication practices would become truly universal and uniform as language barriers would be broken, lifestyles, fashion trends, living trends, consumer sensibilities, all already uniform, the globe having truly shrunk.
This idea that, like you take journalists out for lunches feels quite old-fashioned now. And especially if you’re coming from a digitalPR perspective and are focused on things like Link and SEO, you can sometimes forget that. And I totally appreciate it’s so much harder to build relationships than it used to be.
On Monday, I shared insights and advice to help PR pros get started with video. (In In case you missed it, I spoke at PR News’ DigitalPR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. Fun, effective and engaging!).
Her approach to digitalPR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digitalPR. Olivia: Yeah. What would you say?
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