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Many are realizing that old-fashioned link building just isn’t enough these days. The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency.
I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
I met Digitaloft’s founder, James Brockbank, at their DigitalPR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digitalPR and content strategy without it feeling forced. We are, mate.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
Enter digitalPR. I’ve spent the last ten years helping companies grow their digital presence with digitalPR, and I’ve seen first-hand the impact and value digitalPR can drive for a brand’s growth. What is DigitalPR? In the next section, we’ll explore the types of digitalPR.
Over the years, I tested and used almost every digitalPR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digitalPR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)
DigitalPR can help rankings, organic traffic and more. The term digitalPR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digitalPR with Rise at Seven’s Will Hobson on our podcast. How Does DigitalPR Help SEO? More on that later.)
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR? Trying to them to link to.
There is no better blogger writing about website strategy. DigitalPR. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. The Seth Godin of UK PR. Recommended by fellow Scottish PR Scott Douglas. Writing and Reading.
Old fashioned press releases and advertising can lead to bona fide editorial coverage. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. The organization switched from Cision according to the write-up. Notified adds coverage books.
We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. PRNEWS Blog.
Why These Work for DigitalPR City studies have proven to be a tried-and-true digitalPR strategy because they make great news stories. SEO Rankings DigitalPR and SEO work well together. Creating the Post You can then write your post based on how you get your data.
It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Demonstrate/develop excellent writing skills.
Writing a post about your business or service. The famous brewer Heineken promoted its #100Heineken Campaign by collaborating with top men’s influencers, designers and boutiques such as fashion Instagrammer Eliezer Infante ( elisoul01 ). Being a certified digital marketer, he understands how modern technology shapes the PR industry.
I undertook a joint honors degree in English Literature and Art; it’s arguably relevant… the art represents the creativity and a certain level of understanding on how political movements can impact on consumerism and society as a whole, whilst the English element of my degree taught me how to become more eloquent in my writing.
I set out trying to write a post about creating a successful survey campaign from start to finish. For some in the digitalPR space, this will get deeper into SEO and keyword research than you have before. After bouncing a few drafts back and forth, I realized that I was putting the most time and effort into the ideation phase.
A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. As a solo PR professional without a ton to spend on fancy bells and whistles, I’m always looking for the most cost-effective solution to get the job done. Bill Threlkeld, Threlkeld Communications, Inc.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., What made you decide to write a book? And I thought like, why not write a book?
How To Calculate the Cost of a Guest Post In these cases, the cost goes to paying the vendor or marketplace to write a “guest post” and include a link to your service or website. That brings me to my last pricing analysis: digitalPR. The costs associated might be broken down into data collection, writing, design, and outreach.
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. Anyone who spends any time with it can’t help but to have noticed that the writing quality of AI has gotten remarkably better over just the past year. Hinda Mitchell | President and Founder | Inspire PR Group 30.
Knowing a journalists content style is as important as knowing their beata health reporter who only writes investigations wont be interested in your quick tips listicle. I do think I did a kind of little audit of my inboxes when I was writing that post about what makes me open an email. I saw you write a lot for this publication.
Her approach to digitalPR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digitalPR. She does outreach the right way.
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