Buzzstream

NOVEMBER 19, 2024

Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR. What is Digital PR? Costs In short, digital PR typically has a lower cost than traditional PR campaigns.

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Digital PR SEO Radio Guidelines 71

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

The Resolution Blog

NOVEMBER 4, 2024

PR and SEO are more connected than ever. So we hosted a webinar with Amy Irvine from Digiloft, where she shared her insights on using Digital PR to increase brands’ visibility on Google. Traditional PR can significantly affect search visibility; you just might not realise it – yet. The key takeaway?

SEO 156

SEO Google Digital PR Brand 156

Buzzstream

NOVEMBER 6, 2024

Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach. You can check out their original conversation about product-led digital PR on their blog. It’s truly good content, digital PR.

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Digital PR SEO Data Report 83

Buzzstream

JANUARY 8, 2025

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

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Digital PR Google Comparison SEO 62

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. I started digital PR back in 2018.

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Digital PR SEO Agency Pitching 71

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

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Digital PR SEO Storytelling Analytics 168

Prowly

APRIL 9, 2024

The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google.

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Digital PR How To SEO Google 151

Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. Can you define digital PR? So the way that I feel about digital PR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digital PR these days?

Digital PR 62

Digital PR Measurement SEO Google 62

The Proactive Report

OCTOBER 13, 2016

For years I lamented that in order to implement a Digital PR or Social Media strategy you had to use several tools. I use a 10 step system to plan Digital PR, content and social media campaigns and plans. Learn to use analytics – Google analytics as well as the data that social platforms offer.

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Digital PR Tools Analytics Measurement 130

Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digital PR content has to do with personal finance and money.

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Viral Digital PR Pitching Data 62

The Proactive Report

DECEMBER 17, 2014

Take a look at the Google year in search video for 2014. Online PR digital PR google online PR' Good news and cat videos can be your only intake if that’s your choice. The main thing that has changed is that humans can now search what they want, when they want and get exactly that.

Google 124

Google Web Digital PR Video 124

Buzzstream

JANUARY 26, 2024

So, Google and Yahoo have introduced new requirements to reduce spam and protect recipients from malicious messages. Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox.

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Google Guidelines SEO Reputation 133

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

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Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. I want to start integrating AI processes into digital PR again. That’s how it all started.

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Digital PR How To Analysis Tools 62

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

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Digital PR Pitching Radio Google 118

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.

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Digital PR SEO Google Travel 98

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

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Training Digital PR Media Training Education 119

Remote PR Jobs

DECEMBER 31, 2024

Google Meet : Perfect for smaller teams, Google Meet is an easy-to-use video call platform that integrates seamlessly with Google Workspace, making it one of the best collaborative project management tools. Best PR Tools The PR profession demands specialized tools for media outreach and relationship building.

Tools 100

Tools Communications Software Google 100

The Proactive Report

FEBRUARY 16, 2017

It will be on Twitter long before it is on Google or mainstream media. The post The Future of Twitter and Digital PR appeared first on Meritus Media. If it were to go away it would remove an important platform for connecting and building relationships with the media. It is viewed as a real-time news feed by many of its users.

Digital PR 100

Digital PR Twitter Financial Groups 100

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

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Google Digital PR Mobile SEO 64

The Proactive Report

FEBRUARY 7, 2018

Google Analytics. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work.

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Tools Analytics Google Measurement 207

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. If people are buying based on a message, something about that campaign was successful. Brand Mentions.

Digital PR 88

Digital PR Measurement How To Tools 88

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

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Digital PR Newspapers Advertising Advertising 86

Buzzstream

SEPTEMBER 23, 2024

Following Google’s latest moves, such as the Helpful Content updates , email anti-spam requirements , and transition into AI, The title of this post shouldn’t surprise anyone. Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values.

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Digital PR Google SEO Pitching 62

5W PR

MARCH 29, 2025

Google Analytics 4 provides valuable insights into how digital PR efforts influence physical visits. Properties can track the journey from initial social media engagement through to on-site spending, helping PR teams refine their messaging and channel strategy.

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Buzzstream

MARCH 4, 2025

Even today, Google constantly updates its algorithm to combat link spammers. For instance, when we published our State of Digital PR report, I did some link building outreach: In other cases, it is more of an opportunistic approach that requires the site target take some sort of action to include your link. Thats next.

SEO 62

SEO Google Pitching Digital PR 62

Agility PR Solutions

JUNE 28, 2021

Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. Some marketing and digital PR strategies for marketing on Youtube: 1. The post 6 marketing strategies to boost your brand on YouTube appeared first on Agility PR Solutions.

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YouTube Strategy Brand Branding 164

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. 71% are using Google Analytics – (that was a very nice surprise.). – measuring the qualitative value of PR.

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Measurement Analytics Survey Google 133

The Proactive Report

JUNE 26, 2017

One of the places you need visibility is in the search engines – Google in particular. Google’s purpose is to deliver the best possible content to people who type in a search query. The good news is there are some fundamental elements to search viability and Google has been kind enough to make them public.

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Google Guidelines SEO Digital PR 149

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Rock the Status Quo

FEBRUARY 23, 2015

And it happens to be one of my favorites that all PR pros should absorb – Google’s SEO Starter Guide. Similar Posts You Might Like: Guest Post: Effectively Manage a Media Relations Program Are The Days of PR Spin Doctors Dead & Gone? Digital PR' It’s fun and you deserve the spotlight.

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eBook Digital PR Handbook Content Marketing 100

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO?

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SEO Digital PR Pitching Google 62