Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. And I agree with you.

International 118

International Internal Insurance Insurance 118

Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digital PR content has to do with personal finance and money.

Viral 62

Viral Digital PR Pitching Data 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. But mainly with the first point regarding internal development, which is what we focused on for the AI white paper you mentioned at the top. That’s how it all started. Get a syndicated post.

Digital PR 62

Digital PR How To Analysis Tools 62

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.

Digital PR 98

Digital PR SEO Google Travel 98

5W PR

MARCH 29, 2025

The most successful casino marketing campaigns now weave together in-person experiences and digital touchpoints, creating promotional strategies that resonate across channels. Google Analytics 4 provides valuable insights into how digital PR efforts influence physical visits.

Hotels 78

Hotels How To Instagram Measurement 78

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. And now about a week and a half ago, this massive Google leak happened.

International 62

International Internal Digital PR Course 62

Buzzstream

FEBRUARY 13, 2025

At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. Should This Impact Your SEO or Digital PR Strategy? Im here to tell you that it shouldnt impact your SEO or Digital PR strategy. Heres why: 1.

SEO 62

SEO Journalism Radio Google 62

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO?

SEO 62

SEO Digital PR Pitching Google 62

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. Content led, you know, digital PR. I want to get into this.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

FEBRUARY 24, 2017

It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. The real time web just isn’t the same on Google or Facebook or anywhere else. Get Digital PR Tips in your inbox every Monday morning. Chris Abraham Gerris. Twitter isn’t going anywhere.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it.

SEO 62

SEO Study Brand Branding 62

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. One foundation of a good public relations campaign is reputation management. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics?

eBook 120

eBook Google Tools Analytics 120

Buzzstream

AUGUST 16, 2024

Most media databases will list a LinkedIn profile; if not, try a quick Google search for the person’s name + the publication. X has a powerful Advanced Search functionality , but a standard Google search usually does the trick. A quick Google search for Name + Publication + “bio” will uncover these pages. cities for book lovers.

How To 115

How To Pitching Tourism Google 115

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. So what’s a PR pro to do? Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Brand Branding 100

The Proactive Report

DECEMBER 2, 2022

Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. The quick attention span of a generation seems to have been leveraged by these companies, and their algorithms are far more advanced, leaving other companies like Snapchat in the dust.

Trends 147

Trends Instagram Small Business Creativity 147

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Here’s a roundup of other news and links from the world of PR technology. Internal comms a top priority.

Software 150

Software Case Study Advertising Advertising 150

Waxing UnLyrical

OCTOBER 2, 2012

It made me realize how Digital PR can help run the event in a much better way and engage internal as well as external audiences. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Third, I realized that it all about “sharing.”

Mobile 105

Mobile Pitching Twitter Social Media 105

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). Do you actively look for topics for reactive PR? Alice: Yeah. Uh, news as well.

Strategy 62

Strategy SEO Pitching Banking 62

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. For instance, I asked for help ideating reactive PR ideas for BuzzStream.com regarding the anti-trust ruling against Google. Grammarly works in just about any application—from Google Docs to Gmail.

Tools 62

Tools Pitching Google Writing 62

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

MARCH 26, 2025

Does Google think links are valuable anymore? You build a fake website, Google thinks it’s legitimate and it works, right? And what happened is Google really started to get. There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Links, right?

Branding 62

Branding Brand SEO Data 62

Buzzstream

JULY 16, 2024

Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. Tip: Brands can look for gains in Direct traffic when looking at something like Google Analytics.

Study 62

Study Pitching How To Local 62

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

Digital PR 112

Digital PR Report Google Radio 112

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. So, let’s look into two ways to get alerts: Google or Talkwalker. Brand mentions are great. But what happens if they don’t link?

Brand 62

Brand Branding How To SEO 62

Buzzstream

MARCH 19, 2025

Digital PRs do it. Google has released anti spam requirements where, you know, it’s really pushing people away from that unpersonalized, if that’s a word, uh, anti-personalized, you know, this bulk mass email that just send out to everybody. People are also using Google, which can, that opens up a whole discussion.

Pitching 71

Pitching How To YouTube Tools 71

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. For instance Google and Microsoft both have large data centers in Finland. It should be pointed out that many large companies have found Finland a lucrative country to invest in.

Radio 64

Radio Pinterest Television Government 64

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Publicity 45

Publicity Insurance Insurance Healthcare 45

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. You can find detailed insights into meta tags, structured data, internal links, hidden content, and more.

SEO 83

SEO Web Tools Analysis 83

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. So, you can do a Google search for something like industry + “blog,” articles,” or “resources.” I’ll be blunt: they are never good.

Blogging 62

Blogging Google Writing SEO 62

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Embracing the cloud. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60