Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

JANUARY 21, 2025

I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Quick Takeaways LLMs used by OpenAI and Google are heavily curated datasets. Google uses C4.

Data 71

Data Local Groups Corporate 71

The Proactive Report

MARCH 14, 2017

Public Affairs is one sector of PR that has very different goals, but they are goals nonetheless and can be measured. You might not be working to change hearts and minds in the public, but you should be interested in the hearts and minds of the legislators – both local and national – who can affect your organization.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO?

SEO 62

SEO Digital PR Pitching Google 62

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Or maybe local stores are running out!

Pitching 62

Pitching Trends Google Data 62

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. Content led, you know, digital PR. I want to get into this.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Some like to go a different route to find interested journalists and seek websites or articles via Google search. So, continuing our farming example, let’s perform a Google search for farming news. Let’s type farming into Google News.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

JULY 28, 2015

“Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. It would be this process of typing all these individual keywords into Facebook, Twitter and Google.”.

Media 120

Media Viral Newspapers Digital PR 120

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. And now about a week and a half ago, this massive Google leak happened.

International 62

International Internal Digital PR Course 62

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

SEPTEMBER 3, 2024

Google now combats this approach by releasing new anti-spam requirements for bulk email sending. But there are four easy ways to find journalists: Google Search for Publications If you don’t know where to start, you can also do a Google search to find some news outlets in whatever field you are interested in.

Pitching 126

Pitching How To Digital PR Data 126

The Proactive Report

OCTOBER 27, 2017

A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. An e-commerce site will want purchases and payment.

Tools 113

Tools Analytics Google Web 113

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Using trends and popularity data takes us to the trendy tactic of newsjacking for PR. Trends and popularity. There is a wealth of public data readily available for use in campaigns.

Data 115

Data Google Trends Survey 115

ZudePR

FEBRUARY 22, 2016

Eight On-The-Money Digital Marketing Facts for SMBs. #1: 1: Ranking Number One on Google Organic Search Gets You a 34% Click Through Rate. But some marketing experts predict a decline, highlighting Google’s increasingly money-grabbing attitude to organic search. It is also a great citation for your local SEO.

Social Media 75

Social Media SEO Media Local 75

Buzzstream

JULY 16, 2024

Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. Tip: Brands can look for gains in Direct traffic when looking at something like Google Analytics.

Study 62

Study Pitching How To Local 62

Buzzstream

MARCH 26, 2025

Does Google think links are valuable anymore? You build a fake website, Google thinks it’s legitimate and it works, right? And what happened is Google really started to get. There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Links, right?

Branding 62

Branding Brand SEO Data 62

ZudePR

JANUARY 21, 2016

I set Hootsuite (I have the Pro version) to share twice a day at those optimum times then schedule the same update to my LinkedIn personal page, company page, my Google+ pages and my company Facebook page. Digital PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings. Brian Dean.

Digg 104

Digg SEO System Reddit 104

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. This shift demands a more natural, conversational tone in content.

SEO 85

SEO Mobile Engineering Ethics 85

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

Digital PR 112

Digital PR Report Google Radio 112

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Here’s a roundup of other news and links from the world of PR technology. So, how is this different?

Software 150

Software Case Study Advertising Advertising 150

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. But there are some significant upsides to building a media list yourself: Google’s New Email Spam Requirements In Feb 2024, Google and Yahoo announced significant changes to their email requirements to help eliminate spam.

Construction 62

Construction How To Media Google 62

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Metric Sparrow Metric Sparrow’s Email Permutator gets its from the work of Rob Ousbey’s Google Sheet. Better Business Bureau has contact information for many local businesses.

How To 83

How To LinkedIn Tools Google 83

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Embracing the cloud. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. We publish new episodes every other Thursday.

Government 69

Government Measurement Groups Corporate 69

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. So, you can do a Google search for something like industry + “blog,” articles,” or “resources.” I’ll be blunt: they are never good.

Blogging 62

Blogging Google Writing SEO 62

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. For instance Google and Microsoft both have large data centers in Finland. It should be pointed out that many large companies have found Finland a lucrative country to invest in.

Radio 64

Radio Pinterest Television Government 64

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). After all, publics were enabled to act as equals and amplify crisis situations.

Education 52

Education Reputation Leadership Technology 52

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. Freelance Digital PR Luke Whelan takes a similar approach to me. However, local publications tend to prefer granular data breakdowns featuring towns, cities or boroughs.

Writing 71

Writing Pitching Study Data 71

Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. Can you define digital PR? So the way that I feel about digital PR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digital PR these days?

Digital PR 62

Digital PR Measurement SEO Google 62

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. And at the same time, I also worked for a local government publication. In Melbourne, where I was responsible for kind of sourcing stories for the publication, particularly around what was impacting local councils. Digital PR.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

SEPTEMBER 23, 2024

Following Google’s latest moves, such as the Helpful Content updates , email anti-spam requirements , and transition into AI, The title of this post shouldn’t surprise anyone. Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values.

Digital PR 62

Digital PR Google SEO Pitching 62

Buzzstream

JANUARY 22, 2025

I mean, this has been a very tumultuous year with Google algorithm updates, AI overviews, the Google leak, all this stuff. The whole of the Google algorithm is based on links. Google’s algorithm. Or maybe you’re a local insurance company. So I feel like it’s been going back and forth.

Engineering 62

Engineering SEO How To Google 62