ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

Buzzstream

JANUARY 8, 2025

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

Digital PR 62

Digital PR Google Comparison SEO 62

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR.

Trends 0

Trends Storytelling Creativity Reputation 0

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

5W PR

NOVEMBER 27, 2024

Implementing effective PR strategies allows organizations to navigate these challenging times, protect their reputations, and build stronger relationships with stakeholders. Digital PR plays a vital role in crisis management by equipping organizations with tools to communicate effectively, reach a wider audience, and build trust.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. However, the techniques and skills we used in the past are no longer sufficient in the digital age.

Reputation 140

Reputation Crisis Social Media Google 140

5W PR

MARCH 21, 2025

Public relations stands as a defining force in the online casino industry, where first impressions and brand reputation make or break new ventures. The digital gaming landscape demands sophisticated PR strategies that go beyond traditional marketing approaches. Measuring PR Impact Clear metrics help quantify PR success.

Case Study 78

Case Study Measurement Reputation Study 78

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.

Hotels 88

Hotels Brand Branding Crisis Management 88

Sword and the Script

APRIL 1, 2025

Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. This week it announced that it added a new chatbot called Ask AIQ , which is designed for reputation and risk intelligence.

Software 158

Software Pitching SEO Tools 158

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Identify relevant journalists and media outlets covering the industry.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Social Media (75%).

Industry 113

Industry Measurement SEO Corporate 113

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

Rock the Status Quo

MARCH 19, 2015

Without total clarity around these questions, how can you possibly develop the kind of messaging, awareness and reputation that sticks? The first chapter is about Digital PR – what it is, and how it applies to building online visibility using organic (unpaid) tactics. It’s caring about reputation and giving value.

Reputation 100

Reputation Brand Branding YouTube 100

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. But only if you've been in the industry for 10 minutes.

Examples 104

Examples How To Product Launch Print 104

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Is the data accessible?

Digital PR 83

Digital PR Data Survey Construction 83

Flack's Revenge

DECEMBER 4, 2018

The reputation hits come from many directions. But fixes are needed, from the industry side and it seems certain that lawmakers and regulators will have a growing hand too. If social media were a brand, it’s one that I think most would agree has been tarnished. Sure, Facebook’s troubles have been front and center.

Social Media 174

Social Media Marketing Media Facebook 174

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. 1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prowly

APRIL 19, 2023

If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

Data-Driven PR 104

Data-Driven PR Crisis Management Crisis Trends 104

Buzzstream

FEBRUARY 13, 2025

At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. Should This Impact Your SEO or Digital PR Strategy? Im here to tell you that it shouldnt impact your SEO or Digital PR strategy. Heres why: 1.

SEO 62

SEO Journalism Radio Google 62

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

The Proactive Report

FEBRUARY 24, 2017

percent of journlalists believe it is the platform mostly likely to grow in value to the media industry, and approximately 40 percent say Twitter is their most valuable social channel. (PR PR peeps take note!). Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. The Digital and PR Evolution. Google Fred Update.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Norton's Notes

JULY 17, 2014

So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. Journalism Social Media digital journalism digital PR'

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Marketwired

JANUARY 26, 2016

PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. If I had complained on Twitter and/or Facebook, left a product review, or included the name of the brand in this post, that customer experience would have impacted reputation. I couldn’t trust them.

Brand 100

Brand Branding Customer Service Reputation 100

Rock the Status Quo

SEPTEMBER 16, 2014

And, as the industry is realizing more and more that SEO still generates substantial traffic and revenue when compared to other digital tactics, I expect their revenue to soar. Just because the industry is changing doesn’t mean abandoning our expertise in favor of the new shiny things. Whoot whoot!! ABSOLUTELY!

Agency 164

Agency SEO Training Analysis 164

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

Presspage

JULY 8, 2024

In order to figure out a balance between the two, you should first be aware of what PR tools are, why every comms team should use them and which ones are your one-way ticket to a successful digital PR strategy. What are PR tools? So what potential can SMEs unlock if they apply this digital readiness to their comms teams?

Tools 97

Tools Digital PR Crisis Enterprise 97

Buzzstream

JULY 1, 2024

Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. price for a guest post based on sending 150 emails to guest posting sites across various industries. What stood out to me the most is that back 5-6 years ago, the industry wasn’t as highly monetized.

SEO 118

SEO Study Google Data 118

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR.

Digital PR 45

Digital PR Trends Training Media Training 45

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO International 87

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). Then, we break it down into industry-specific sections as well. Uh, news as well.

Strategy 62

Strategy SEO Pitching Banking 62