Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

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Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. Content led, you know, digital PR. I want to get into this.

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Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Here are some challenges your PR team should be ready to deal with in 2023: Social Media.

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5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

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Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

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Cision

JULY 28, 2015

“Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. Natalie Jenereski, digital PR strategist at Waterhouse Public Relations.

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Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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Buzzstream

DECEMBER 30, 2024

These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. So, to make the most of this influx of data, a sound PR strategy must have a solid mix of reactive and proactive campaigns.

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Buzzstream

SEPTEMBER 30, 2021

It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. Earlier this year Aira began working with a UK based property rental company for digital PR and link building and the framework helped shape our first campaign ‘Royal Rentals’. 3 – Resolution. And House Beautiful.

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Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR?

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PR in High Definition

JUNE 3, 2020

PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. Seen a funny picture in a forum that would make a viral-worthy news piece? Likewise, if the content is associated with a news event, it’s vital you’re publishing true information and won’t have to retract items later.

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Sword and the Script

APRIL 2, 2024

In other words, the ads were often informative or entertaining – and that’s why it worked. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker.

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Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

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5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Who, when, what, where and why information must be the core of any news story.

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Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

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Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking. Bonus: Being entertaining helps make you memorable.

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Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. Paired with TikTok’s ability to appear on SERPs for branded content, it increases further search volume and brand awareness.

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Prohibition

FEBRUARY 27, 2025

The risks and rewards of cause-based PR Of course, supporting a cause isnt just about adding a logo or using the right buzzwords. Consumers today are well-informed and can quickly tell the difference between genuine commitment and surface-level marketing. Get it wrong, and you risk public backlash.

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Buzzstream

AUGUST 28, 2019

This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Readers can customize the data and information to their personal interests or things they relate to. What to watch for: Overly complicated interactives (too many options, buttons, information overload, etc.)

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Buzzstream

MAY 2, 2024

I think internal links are really helpful to show Google like what your website is a good source of information on and which pages you care about the most. What should digital PRs know about internal linking? Yeah I do think digital PR is is a great link building strategy.

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Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking. Bonus: Being entertaining helps make you memorable.

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Buzzstream

MARCH 26, 2025

Instead, prioritize referenceable assets like proprietary or curated data and statistics and other content that provides information gain. There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Vince Nero: I love that. But that’s not necessarily true.

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Prohibition

JANUARY 31, 2023

Also with reactive PR, your are able to share topical content to the press – positioning your brand as a thought leader – by jumping on a breaking news story and adding your brands unique take on it. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

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Waxing UnLyrical

APRIL 13, 2016

A large number of them are thought leaders, who channel buyers’ views and help them make an informed decision. Sharing bits of information about your business or service on social media. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold.

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Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. What causes a crisis to go viral? Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR.

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Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. Can you define digital PR? So the way that I feel about digital PR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digital PR these days?

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Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. Conclusion.

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Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

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Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. I’ve merely rephrased some points, cut out fluff, improved formatting and included more information.

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Buzzstream

SEPTEMBER 25, 2024

Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn provided invaluable tactical advice and inside feedback that every digital PR should know.

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Prowly

MARCH 6, 2025

How to get high PR backlinks? Instead, provide relevant links that add value to the article, such as additional information on the topic or compelling data. The quote itself needs to be sharp, to the point, and full of "meaty" information. Don't bother sending low-quality links and expect them to be included.

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Strategy SEO Engineering Data 104

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. What would you say?

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Buzzstream

OCTOBER 16, 2024

Vince: Yeah, so you all may know Thea from the PR Insider newsletter Which is a great resource for anyone in the PR space. I highly recommend checking it out and subscribing I’ll put a link in the show notes The you have been around in the digital PR space for a bit here. Can you tell us about going viral?

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