Cision

SEPTEMBER 5, 2017

In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. For instance, Glossier collaborates with its Instagram micro-influencers to generate brand awareness following its inception in 2014. Twitter: [link].

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Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. So, thats where reactive PR as a strategy stands out.

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The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference.

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Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

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Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

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5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. In the digital age, trust is the biggest component for a successful business. Modern media kits are future-proof and adaptable.

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Buzzstream

AUGUST 16, 2024

Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. But the days of mass, bulk pitching are far behind us. Have they already covered the same topic you are pitching them? Do they still cover the same industry/beat?

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Buzzstream

JULY 16, 2024

Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. This approach gives many more cities and publications to pitch. Let’s start with ideation.

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Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. And it was kind of, like the worldwide web down the bottom seven years and it’s your Facebook four years, Instagram, nine months, chap GPT, five days.

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Creativity Digital PR Data Pitching 117

5W PR

JUNE 6, 2022

That’s why when a company is creating a pitch it should make sure that that pitch is going to be sent out to the right journalists that are relevant to the industry or the topic that’s being discussed in it. Digital PR. Disinformation.

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Trends Data SEO Consumer 88

Bianchi Biz Blog

AUGUST 22, 2024

Digital Media and Social Media Engagement: Italy has seen a significant rise in Internet and smartphone usage, making digital and social media an integral part of communication strategies. Social media sees 82% usage, with younger audiences favoring platforms like YouTube and Instagram. of Italians. million users TikTok : 12.6

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Fashion Automotive Marketing Public Affairs 70

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog.

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How To LinkedIn Tools Google 83

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. reach across Instagram. Once a company decides to launch a new product, the first step is to frame the launch holistically. Score an Exclusive Under Embargo.

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Product Launch Consumer Agency Film 59

Prohibition

JULY 10, 2023

To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game.

Tourism 62

Tourism Fashion Social Media B2C 62

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. reach across Instagram. Once a company decides to launch a new product, the first step is to frame the launch holistically. Score an Exclusive Under Embargo.

Product Launch 52

Product Launch Consumer Agency Film 52

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. Instead, begin with this vital tip: 1.

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Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. Prospecting.

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Digital PR Tools Pitching Film 161

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

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Analytics Content Marketing Advertising Advertising 40

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. Do they, were they pitched to you?

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Buzzstream

JANUARY 22, 2025

I want to come back to the family thing because you got some interesting stuff going on Instagram. But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digital PR, but also to make a difference, you will need guest posts and niche edits.

Engineering 62

Engineering How To SEO Google 62

Buzzstream

OCTOBER 31, 2024

Bekki Ramsay, Digital PR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digital PRs. She was full of unique insights and tips for re-pitching your content and digital PR in general.

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Digital PR Pitching Data Instagram 77

Buzzstream

DECEMBER 11, 2024

Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. Digital PR and Content Have Synergy Content developed for digital PR campaigns (e.g., It was a digital PR piece. I did a poll on digital PR specifically.

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Reddit How To LinkedIn Digital PR 77

Prohibition

MAY 15, 2022

Promising ‘sweet and spicy content’, the Instagram announcement was a clever play on the ‘food porn’ genre that the internet loves so much. How to pitch to journalists . The best and worst PR campaigns of 2022 so far. Mob Kitchen announce they are joining OnlyFans. participating stores only. pic.twitter.com/tOkOQEF40q.

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Buzzstream

APRIL 9, 2025

PRs sometimes get so caught up in the hunt for links and coverage that we forget a real person is on the other side of our pitch emails. Rosie has time to open about 5% of pitches; theones that stand out are personalized , clearly relevant , and offer something exclusive or timely. So I pitch my ideas to editors.

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Pitching Journalism Instagram SEO 62

Buzzstream

MARCH 6, 2025

While you may think you have a great pitch, chances are everyone else in that inbox does, too. Although most pitching and interaction between journalists and PRs occurs digitally, most tend to forget that there are actual people on the other end of these emails. Check their bio and recent work before pitching.

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Pitching Digital PR Case Study Writing 71

Buzzstream

OCTOBER 30, 2024

Take this example of a pitch I received: So, even sites that do not participate in these link buying or excessive exchanges may be hurt by Link Spam because they are naturally featured in many articles. Anytime someone uses their Instagram feed widget, it embeds a link back to Elfsight. There are no surprises here.

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