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She’s been quoted in several of our articles and created a fantastic case study of her digitalPR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digitalPR campaigns from an in-house. I started digitalPR back in 2018.
The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
Alex Cassidy of UK digitalPR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. But mainly with the first point regarding internal development, which is what we focused on for the AI white paper you mentioned at the top. That’s how it all started.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
The most successful casino marketing campaigns now weave together in-person experiences and digital touchpoints, creating promotional strategies that resonate across channels. Google Analytics 4 provides valuable insights into how digitalPR efforts influence physical visits.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR?
We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog.
DigitalPR can help rankings, organic traffic and more. The term digitalPR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digitalPR with Rise at Seven’s Will Hobson on our podcast. How Does DigitalPR Help SEO? More on that later.)
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
Over the past few years, digitalPR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.
When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving DigitalPR, Content, Design and other teams on top of my usual SEO work. Could you learn something from them in terms of methods or solutions?
How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Data Driven PR. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. As you can see from the content strategy, it’s all about the data.
When one of my friends introduced me to this community, I thought it would be a great event to participate in, while also getting to meet new people and entrepreneurs-to-be. It made me realize how DigitalPR can help run the event in a much better way and engage internal as well as external audiences.
DigitalPR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digitalPRs, and agency leaders. When I was at Siege Media, we did link-building and digitalPR assets with some of those brands.
Ask yourself; Are all of your meetings today really necessary? PR is fast paced but does that help your productivity? He’s talking about the same topic the PRSA International conference this weekend in Atlanta. PR pros don’t need to know about SEO. Two secret weapons every digitalPR practitioner needs.
For instance, here it is helping me find data sources for a city study , a very popular digitalPR campaign strategy. Victoria Schmid of KURU Footwear talked about how they utilized Midjourney for digitalPR campaigns like this one that reimagined U.S. I’ve found it helpful for gathering, compiling, and analyzing data.
Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. That means we have to create excellent content that meets our audience’s needs and gets them to take action.
The intranet is the unsung hero amongst PR channels. In digitalPR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. In other words: The intranet is the organisation’s central nervous system.
Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets.
Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. million users Facebook : 3.59
And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. DigitalPR. The main point about digitalPR is that it’s able to help companies increase their exposure and visibility. Consumer Focus.
Barbara Rozgonyi is a recognized internationaldigital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Are you looking for 2022 sales strategies – as a sales professional, sales exec, or a meeting planner? Over to you.
When ESPN aired a video of its coach physically and verbally abusing his players, the once-internal problem went from bad to worse as the university received significant backlash from the campus community and the public—ultimately losing brand trust and confidence. Looking for a digitalPR firm that knows how to measure?
The idea of PRGN started with a few agency owners in 1992 enjoying just getting together for in-person meetings and tell each other about how their businesses were doing and how they could help each other. To date those in-person meetings form the backbone of our network. Frankly, PR people tend to talk more than they listen.
I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digitalPR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. The best of both worlds. #3:
Why These Work for DigitalPR City studies have proven to be a tried-and-true digitalPR strategy because they make great news stories. SEO Rankings DigitalPR and SEO work well together. A sound strategy from ideation to research to analyzing results is critical to achieving these goals.
Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog.
Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. With the rise of digitalPR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals.
Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digitalPR and link-building by link building and digital professionals. You can find detailed insights into meta tags, structured data, internal links, hidden content, and more.
During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR. Prohibition PR will provide management advice.
It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. Refrain from having lengthy meetings. Now is the time to improve your workflow.
Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. DigitalPR. Internal communications. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digitalPR.
We are just kind of meeting for the first time here. There’s so many parallels I’d say to like the digitalPR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digitalPR agencies talk about this.
Any former journalist who has leaped into digitalPR immediately gets my attention. DigitalPR. Do you think having a background in journalism is necessary to be a good PR? We’ve also spent a lot of time focusing on the outreach element of digitalPR. Amanda: So we’ve got 14 now.
The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digitalPR (distractions I would wager the majority of people reading this post will be familiar with). The root of the problem is always internal. This a subject that fascinates me.
But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digitalPR, but also to make a difference, you will need guest posts and niche edits. They’re the markets that we’re working with mainly. And travel travel publishers and stuff.
At a time when businesses are struggling to break through the noise and in-person meetings are rarely possible, digitalPR platforms like Prowly bring more value than ever.” SEMrush said, “Prowly will continue to operate as a stand-alone brand, but it will also be tightly integrated into the SEMrush ecosystem.” Try our services.
Not according to Amber Carnegie , Creative Lead from UK-based digitalPR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digitalPR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.
I truly believe that if you ‘share freely’ you will also ‘receive freely’ There has not been a defining moment but I am sure that reading certain blog posts, meeting people, and experiencing the benefits early on in my career all have something to do with it. Mike is managing director at Velocity Digital.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., Remember maybe first meeting you at SearchLove San Diego. It was a digitalPR piece.
Bekki Ramsay, DigitalPR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digitalPRs. After meeting her and speaking with her on our podcast, I quickly found this to be a trend. Bekki: Yeah. Bekki: Yeah. Yeah, that.
After I published my podcast with Will Hobson comparing the differences between UK and US digitalPR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digitalPR scene. Meeting in person or via calls can strengthen relationships.
Leveraging digitalPR strategies allows businesses to engage effectively with stakeholders and shape public perception in the digital age. Involving customers, employees, and other stakeholders in the product development process helps create products and services that better meet their needs and preferences.
Who better to learn how to hire and build a digitalPR team than a former PR-turned-recruiter? Then in 2020 he took the leap and started his own recruitment agency for digital marketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digitalPRs today.
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