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I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global DigitalPR & Online Reputation, to learn how they made thishappen. We dive into their in-house vs agency approach, link velocity benchmarks, international strategy, and how theyre preparing for an AI-driven search future.
The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR?
At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digitalPR strategy. Should This Impact Your SEO or DigitalPR Strategy? Im here to tell you that it shouldnt impact your SEO or DigitalPR strategy. Heres why: 1.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
DigitalPR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digitalPRs, and agency leaders. When I was at Siege Media, we did link-building and digitalPR assets with some of those brands.
What is digitalPR and does it need a rethink? However, now digitalPR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digitalPR strategy recognizes that the questions should be, "Did we change the conversation?"
But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digitalPR, but also to make a difference, you will need guest posts and niche edits. They’re the markets that we’re working with mainly. And travel travel publishers and stuff.
For some in the digitalPR space, this will get deeper into SEO and keyword research than you have before. Or it can come from internal data. Content creators and link builders in the digitalPR space shouldn’t look at journalists as a hurdle or separate entity. Enter Reddit. New to Reddit?
The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digitalPR (distractions I would wager the majority of people reading this post will be familiar with). The root of the problem is always internal. This a subject that fascinates me.
Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks. Pricing: Starts at $49.99/mo
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., infographics, data studies) can be repurposed. It’s not just one and done.
With all the conversations around HARO/Connectively closing, PRs can still use #journorequests on social media as a reliable alternative to HARO. However, as I started gathering the data for this post, I realized that media request hashtags on X arent as international as I thought. According to our State of DigitalPR report, 92.5%
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. My prediction is therefore that we will see job cuts in comms departts and the need for PRs to showcase their value internally more than ever before. Bart Verhulst | Co-founder | Presspage 8. CNN, Los Angeles Times, WAPO and others, cut staff.
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